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zeotap unveils new brand identity to reinforce data and technology focus

zeotap, a premium mobile data company providing high-quality customer insights, is all set to continue its strong growth in the Indian market in 2018. To mark the beginning of the new year, the company today has unveiled its new brand identity, comprising a new logo, slogan and website. zeotap’s new identity is in tandem with the company’s vision and philosophy; it reinforces the company’s focus on ensuring value from pairing valuable data with intelligent technology.

“Fuel for Growth”, zeotap’s new slogan, indicates zeotap is on a single-minded mission to supply only the most valuable datasets to its agency and brand clients for their continued success. Deterministic data, in particular, is the need of the hour and zeotap aims to democratise data from large enterprises that has hitherto been unavailable in the market. To achieve this, the company has recently launched zeoCoreTM, its proprietary platform that is compliant with prevailing privacy legislation, ISO 27001-certified for information security, recognized by CIO Review as one of the Top 20 analytics platforms globally and has withstood a 6-month hacking test conducted by a major US telecom operator.

Growing at an electric pace of 30% every quarter, zeotap is the only data company in India that has won major telecom operators and successfully proven its deterministic data is up to six times more precise than current market standards. zeotap is also among the first companies in India to make this rich targeting data available at a scale of more than 200 million consumer profiles. The company’s client base in India includes brands from sectors like Automotive, Travel, CPG / FMCG and Banking & Financial Services. To boost its sales efforts in India, zeotap has recently set up an office in Mumbai headed by Neeraj Singhal, VP Business Development India, who previously had stints at Outbrain, Viacom 18 and Komli Media.  

Founded in Berlin in September 2014, with Bengaluru as the global technology centre, zeotap has grown in just over three years to 85 highly qualified professionals across additional offices in New York, London, Madrid, Milan and Mumbai, and works with all major media agencies as well as more than 30 of the top 100 global brands.

Speaking on this occasion, Mr. Projjol Banerjea, Founder and Chief Product Officer of zeotap said, “Our brand identity is a visual expression of everything we do for our partners’ success. It reflects our simultaneous commitment to data owners to protect their assets while putting them to the best use, as well as to our agency and brand clients to ensure they exceed their targets.”

Data insights are fast becoming the primary triggers for economic progress. In this new era, owners of valuable data assets need a trustworthy partner to utilize their data safely to establish exciting new businesses. At the same time, data buyers are looking to activate the best possible combination of high-quality sociodemographic, interest and purchase intent data to optimize their marketing efforts across millions of current and potential customers. zeotap bridges this gap by providing an industry-leading platform for data sourcing, refinement and distribution, thereby enabling data owners and data buyers to achieve mutual success.

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