Zero Gravity retains digital mandate for Vadilal Ice Creams for 2nd term

Award-winning integrated marketing consultancy Zero Gravity Communications has retained the digital mandate for the second consecutive year. Zero Gravity Communications is appointed again as digital and social media duties for the brand Vadilal.  Zero Gravity Communications will also be working with Vadilal Ice Creams on a range of digital content offerings extending throughout the season.

The company has successfully executed notable campaigns for the brand in the past such as “#slurpunder45” or extending their TVC campaign “#Whatsyourwajah”to digital platforms. Zero Gravity Communications will be competitively working to ensure Vadilal Ice Creams spearheads through the clutter of ice cream brands during the summer season and also support the brand to communicate with their audiences effectively through campaigns and activations.

Speaking on the association, Khushboo Sharma, Founder, Zero Gravity Communications said, “We pride our self in associating with the brand which is based on mutual trust and we are proud to have contributed towards building an iconic brand. We are privileged to be partners once again in this journey of building brand Vadilal Ice Creams.”

“Going forward, the focus will be on crafting topical and youth-driven content and drive compelling storytelling around each product. Vadilal is not just a brand but a legacy which has a strong connect with the youth. Our focus on stellar content curation will go a long way in strengthening this engagement via social media platforms,” she concluded.

Speaking on the association, Niraj Presswala, Marketing Head, Vadilal Ice Creams said, “Zero Gravity Communications has been instrumental in executing remarkable digital campaigns for us in the past years. We have a huge fan base on social media platforms which is a reflection of dedication and creative execution of the team. We are looking forward to collaboration with Zero Gravity Communications for another winning year.”