Zimmber shows the way in thanking the 'Champs' in our lives

How often do we notice the true champs around us? From the autowala to the chaiwala around us, there are many unnoticed individuals, who indeed are champs and play a very important role in our lives. Zimmber, a leading home service provider in Mumbai, Delhi NCR, Navi Mumbai and Pune, recently came up with a unique initiative to identify these champions of our lives. Zimmber also spread the love on social media with the #ThankAChamp hashtag. The campaign was conceptualised by Patronus Creative.

An innovative and a heart-warming method to encourage and usher employees to betterment, they recognise champs and super champs who play some of the most vital roles in our everyday lives. From identifying and rewarding the best of the best, to general spreading of bliss and joy, Zimmber showed people the way to be thankful to the ones who deserve it the most.

Harshit Jain, Senior Marketing Manager, Zimmber, said, “The idea was to run the campaign on social media platforms for a week, but the positive impact was such that we are still receiving entries.

Started on June 6, 2016, the campaign rolled out on social media. “However, the core thought behind the campaign is big and can be extended to other platforms as well,” Jain added.

Speaking more on the insight behind the campaign, Jain said, “Zimmber strongly believes in professional equality and dignity of labour. We greatly respect our Champs and the work they do. These people help improve so many lives, and it is only fair that their lives are bettered too.”

He further said, “By inspiring a vast majority of youngsters to thank the Champs in their lives, we seek to inspire positive change. It is also important to recognize that change is driven not by one person, sections of society that act as one cohesive unit. That is precisely why we went ahead with this campaign.”

To create awareness and socially impact the wellness of each and every profession, Zimmber decided to run a campaign that’s all about thanking the champs of our lives – be it the newspaper delivery boy, the auto rickshaw driver, the milk man, the cook, the neighbourhood restaurant delivery guy, the driver, and many more. Apart from a Diwali or Holi or Eid or New Year bonus, we hardly ever take the time to show our appreciation for these people. #ThankAChamp was all about expressing one’s gratitude for no reason and in the process, make another human being feel special and important.

“The best way to do this was to crowd source entries from regular people on social media platforms. We asked people to thank the champs publicly on Facebook, Twitter, Instagram and any other platform they deemed fit. Users were asked to click a picture with these champs, and describe in a few words what they felt for them. They had to post a picture and description about the champ along with the #thankachamp tag. Selected visitor posts were put up on a frame and published on Zimmber's social media to raise awareness for a good cause,” Jain informed.

“The power of positive emotion is such that anyone who saw these posts would feel inspired to thank someone in their life. Even if they don’t post to us, we will be happy if they just recognise the magnanimity of the thought, and spread the emotion further. Spreading positive vibes was our ultimate objective, and I’m very happy to see it worked well,” he added.

Agency Speak

Elaborating on the creative thought process behind the campaign, Ayush Mishra, CEO, Patronus Creative, said, “In every person’s life, there are unsung heroes who go unnoticed every day. There’s the newspaper man, who makes sure you get the daily news by daybreak. There’s the auto rickshaw driver, who ferries people around all day. There’s the milk man, the guy who cleans your car, the lady who cooks for you, the neighbourhood restaurant delivery guy, and so many more. Saying thank you to these people is a matter of a few seconds, but not a lot of us do it. Not because we don’t want to, but because in the hustle and bustle of our lives, these things tend to slip unnoticed. Thanking these champs will make them happy, and motivate them to do their best.”

“To create awareness and socially impact the wellness of each and every profession, we came up with a campaign that's all about thanking these champs. Therefore, #thankachamp,” he added.

Shedding light on the execution of the campaign, Mishra informed that crowd sourcing was the underlying concept used for this campaign. Users from all social media platforms were asked to thank the champs who work for them. They were asked to click a picture with these champs and describe in a few words what they felt for them. They had to post a picture and description about the champ along with the #thankachamp tag.

Selected visitor posts were put up on a frame and published on Zimmber’s social media to raise awareness for a good cause. “Spreading positive vibes was our ultimate objective, and it was achieved to a great extent,” Mishra claimed.

Speaking on the brief received from the client, he said, “Zimmber is a firm believer in dignity of labour and believes it should be propagated to every avenue of Indian society. They greatly appreciate the hard work their servicemen (Champs) do, and are constantly looking for new ways to show their appreciation. They wanted a way to showcase their ethics and morals, and they believed social media platforms are the way to go.”

“That’s why Patronus Creative decided to extend this thought to the everyday champs of our life. Dignity of labour is indeed an important discussion in 21st century India, and Zimmber is already a front runner in bringing about change,” Mishra concluded.