Zindagi opens your horizon to a world of good storytelling

A year ago, Zindagi was launched with a promise of bringing the best stories from across the world to your television screens. It all began with heart-warming and widely acclaimed stories from Pakistan. Indian viewers formed an instant connect with the culture, traditions, language and most important, the effortless story telling from our closest neighbours. Gaining much appreciation and touching hearts with fresh and original content from India too, Zindagi is all set to bring  an all new world of stories from another country – Turkey. For the first time in the history of Indian Television, Zindagi will premiere the Turkish Blockbuster ‘Feriha’ on Tuesday, September 15 at 7:00 pm.

Commenting on the show, Priyanka Datta - Business Head, Zindagi & FTA Cluster said, “The introduction of Turkish content is a natural progression for us and was always part of our plan for the channel. We launched Zindagi with a promise to give our viewers stories that we believe are the best from across the globe. We have handpicked content with great detailing: fiction shows with mass relevance in India; stories that mainly dwell on Romance, Love and Family drama.

We chose Feriha as the debut for Turkish content in India, as the show captures the subtle nuances of the traditions and culture that is unique to our continent. The story of Feriha is that of a young girl torn between her family’s hopes for her, her own dreams and her aspirations to fit into the upper echelon of society. We are also confident that the Indian audiences will not only appreciate the show but will also identify with its characters

The show effortlessly blends in with our brand philosophy ‘Jodey Dilon Ko’ as it encapsulates the essence of different relationship be it that of a family’s or the ones we love

Based in Istanbul, ‘Feriha’ – a Turkish Tale of Love, is the story of a young, beautiful and ambitious girl born into a family of humble means. It is the story of a girl-next-door named Feriha, who aspires to touch the sky and has a burning desire to succeed in a world that her parents think they do not belong to…the world of the rich and famous. Born to a janitor father and housekeeper mother, Feriha earns a fully paid scholarship to an elite University where the city's affluent parents send their children. In the struggle for acceptance among her rich peers, she portrays herself as one of them and lies about her background.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media