Zing helps make five couple's Valentine's Day celebrations extra special

Every love story is special and unique! Celebrating this fact, Zing had something special planned this Valentine’s Day. As an extension of its marquee property Pyaar Tune Kya Kiya, which recently aired its season finale episode, the channel gave an opportunity to their viewers to witness their love stories recreated in a new avatar on Zing channel.  

The channel hosted a contest for all the ardent PTKK fans, thus giving them a platform to express the uniqueness of their love story. People over time have constantly send their love stories or eagerness to share one on Zing’s social media pages. Hence, basis this insight, the channel decided to open the platform and invited people to share their love story for real. The fans had to answer a simple question ‘Why is your love story special?  5 lucky winners were selected from across India and as a perfect reward, their love stories were recreated in an adorable doodle video format. A popular Digital creator who is known for his original shayaaris is the voice behind to all these stories. He in his own unique andaaz has narrated these love stories to dial up this special moment for the couple. These videos have captured the essence of their love stories and painted a picture of what makes their love so special. These stories were played during the PTKK New Season Marathon on Valentine’s Day, 14^th February, Sunday. Additionally, the videos were also uploaded on Zing’s social media pages, so that they can be shared far and wide! 

PTKK Love Tales received stupendous response across India which clearly shows the enthusiasm of young viewers who love sharing their love story with the world. People had the opportunity to send in their responses via a WhatsApp text or through Zing’s social media platforms. 

Commenting on this unique initiative, Mr. Pankaj Balhara, Dy. Business Head, Music Cluster, ZEEL, says, "We at Zing wanted to make Valentine's Day extra special for our ardent fans. The viewer is at the centre of everything we do. With the amount of love and support that we received for PTKK season 11, we wanted to make the celebrations a memorable experience not only for us but for everyone. It only felt right to launch PTKK Love Tales during the season of love. The response we received for the contest was overwhelming and we hope our fans have enjoyed our gift to them."