Zippo moves Comms account to Ogilvy

Zippo, the world's most famous lighter company, has named Ogilvy as its global PR, creative and social agency. 

Ogilvy will support Zippo’s brand and communications strategy with an integrated team that has expertise in creative, media relations, influencer marketing, social strategy, and performance media. The account will be led out of Ogilvy’s New York office.

Although Ogilvy handled PR duties in APAC markets, DeVries Global was Zippo's previous PR agency. According to media reports, Zippo wanted to work with an integrated agency with a global scale, hence the move to WPP.