banner image banner image
 

Zivame partners with Disney to introduce sleepwear collection

In a first of its kind from a lingerie brand in India, Zivame, country’s leading lingerie brand has partnered exclusively with Disney to introduce a limited edition sleepwear collection across all Zivame stores and online store. The collaboration brings Disney’s much-loved iconic characters Mickey Mouse alongside popular characters like Minnie Mouse, Donald Duck, Daisy, Goofy, Pluto, Winnie the Pooh, Piglet and Tigger to life in a fun way through the collection. Celebrating 90 years of Mickey Mouse, the characters have been reimagined in form of adorable prints and hand-drawn artworks on super-soft cotton fabrics.

Speaking about the new Disney collection, Amisha Jain, CEO of Zivame says, “We are delighted to partner with Disney to launch the new Disney Limited Edition Sleepwear Collection. At Zivame, it is our constant endeavour to bring best of global trends for Indian women at great value. Disney characters are iconic and loved by people across age-groups. Our Disney Limited Edition Collection brings alive the characters in a variety of super comfortable styles made from hand-picked fabrics and playful prints.”

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing