Zomato lands in trouble after Hrithik and Katrina’s Advertisements
Zomato India’s food delivery App has again landed into trouble after they released two advertisments on social media featuring Bollywood Actors Hrithik Roshan and Katrina Kaif. The message behind the advertisement was to thank the delivery personnel who are working for the Brand, but this took a different angle on Social Media when people went berserk on their marketing strategy.
Twitteraits suggest that instead of paying to Hrithik Roshan such a huge amount, they should pay the Delivery executives a better payment.
Aren't you ashamed of glorifying exploitation and lack of basic human rights like this?” wrote one user, while “Zomato’s aggressive marketing campaign to show how much they care about their delivery "partners" shows they're scared,” wrote the other.
Back in 2020, Zomato was ‘Zomatrolled’, also because of a Twitter incident. The brand’s response to a tweet by actress Swara Bhaskar was what led to the entire fiasco and #boycottzomato started trending. Will that #boycottzomato start again? Stay tuned for further updates.