Zomato’s anti-marketing campaign creates buzz on twitter
The tweet saw other brands rope in to deliver their own version of Zomato’s eccentric tweet.
On 3rd July, a classic moment of anti-marketing emerged on Twitter when Zomato tweeted “Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye.” Zomato, the online food search and delivery platform is advising its customers to sometimes eat at home. Within a few minutes, the tweet exploded with numerous re-tweets and responses which had the Tweeple entertained.
Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye— Zomato India (@ZomatoIN) July 3, 2019
The tweet created such a buzz that even the founder of Zomato, Deepinder Goyal responded saying “Who did this? Good tweet.”
Who did this? Good tweet. :)— Deepinder Goyal (@deepigoyal) July 3, 2019
Soon enough, other brands like Amazon Prime Video India, Dabur Hajmola, YouTube India, Mobikwik and several others were attracted to the banter and decided to join Zomato with their own version of the quirkiness.
While Dabur Hajmola responded with a tweet saying “Guys, kabhi kabhi kuch baatein hajam kar leni chahiye” other brands like YouTube India tweeted “ Guys, kabhi kabhi raat ke 3 baje, phone side par rakh ke so jaana chahiye.”
Here is the entire series of brand banter that happened following the Zomato tweet.
However, Zomato wasn’t done yet. They clubbed all the responses that other brands had made to their original tweet and replied with “Guys, kabhi kabhi khud ke ache tweet bhi soch lene chahiye”.
Guys, kabhi kabhi khud ke acche tweet bhi soch lene chahiye. pic.twitter.com/rnsuoqBYAR— Zomato India (@ZomatoIN) July 8, 2019
The highly opinioned twitter users didn’t back down either. While some acknowledged Zomato with amusement, others responded with satirical tweets like: “Kabhi kabhi khana deliver kar lena chahiye”
Kabhi kabhi khana deliver kar dena chahiye. pic.twitter.com/j2aNRrvsTm— Akram 🇮🇳 (@akramismm) July 5, 2019