zoOm actively promotes the trending phenomenon of 'selfie' with the Safi Selfie Contest

From bus stops to the bathroom, youngsters these days can be seen striking a pose and pouting at a smartphone clicking themselves tirelessly. What follows next can be anyone’s guess. ‘Selfie’ has become a form of self-expression and is indicative of one’s state of mind that receives due adulation on social media. What’s amazing is that it’s catching up with a lot of brands as a way to start a conversation with its consumers.

SAFI SELFIE CONTEST is first off the block to connect emotionally with the youth. By following simple mechanisms like uploading one’s selfie on the social media platforms like Facebook, Twitter or Instagram and hash tagging it #SafiSelfie, youngsters can win a chance to get up close and personal with Bollywood celebrities.

Brand Manager SAFI, Mr. Nilotpal says, “As we move forward, we are taking initiatives to connect strongly with the youth. Keeping this in mind, we are glad to associate with zoOm that brings us closer to our TG. With an interesting activation like the SAFI SELFIE CONTEST and our association with zoOm, we are certain that we will achieve the desired impact.”

“We are extremely happy to partner with SAFI and leverage their brand through an interesting contest. zoOm is not only the no. 1 Bollywood channel but also highly active in the digital domain. Through this campaign, we are engaging the youth with something that they love doing the most – taking selfies!” added MK Anand, MD & CEO, Times Television Network.

SAFI SELFIE is a 21 day contest that will be promoted heavily on zoOm. 4 lucky winners with the maximum likes and re-tweets on social media platforms for their ‘selfies’ will not only get a chance to meet and spend some time with the Bollywood sweethearts Kunal Kapoor and Sonal Chauhan but also get an opportunity to be featured on zoom, India’s No.1 Bollywood channel. For the 21 days of the contest zoOm will announce a new theme for the ‘selfies’ each day. 

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