Zoozoo is back again with DLF IPL season 3

Welcome back! Zoozoo ' a character in all white will be seen once again in DLF Indian Premiere League (IPL) season 3 after last IPL. The character was launched in the last year IPL. But, this season from his land he will be seen at different places as well like ' forests, deserts and even space.

ZooZoo is an advertisement characters promoted by Vodafone during the IPL Season 2. Zoozoos are white, ghost-like creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone.

Moreover, this time Zoozoo will be seen in fresh 29 adfilms. All these ads will be seen during IPL 2010, which begins on March 12 2010. During the 60 matches spread over 43 days, Vodafone will not air any of its other ads. It will be only Zoozoos during the event. The fresh campaign has been executed by advertising giant Ogilvy & Mather.

As per media reports, Kumar Ramanathan, chief marketing officer (CMO), Vodafone Essar on the comeback of Zoozoo said it was the character Zoozoo that reinforced the Vodafone brand promise. And, they hope it will deliver well on all brand metrics, and also it will help in reinforcing the Vodafone bond with consumers. They will also help create awareness among the audience about our products and services with great simplicity.