Zouk launches its first women-centric brand campaign

Vegan & Proudly Indian lifestyle brand Zouk has announced the launch of its Women’s Day special brand film. With the film, the brand applauds the spirit of womanhood, empowering every Zouk woman to celebrate and cherish her distinct identity.

Zouk has always been a customer-first brand. In fact, the brand’s first engagement activity was a celebration with customers last year, when the Zouk team personally invited its customers to their office to meet  them and strike an interaction with them. The brand has garnered a tremendous response from women over the globe, which has inspired the brand to notch up their interactions and create sustainable products that carry a significance in the life of each woman.

This Women's Day, Zouk’s customers are going to be Zouk’s new models for the product shoot. The customers will be seen promoting its products on websites and social channels, followed by an exclusive, unique shoot. Additionally, the brand will also feature women from different industries, sharing their personal experiences and stories as part of its social media campaign #UnapologeticallyYou. The intent of the campaign will be to help women across the world feel that they are being seen, heard and applauded for their fearless journey.

Zouk believes that every woman is unique, and her journey is a celebration of strength, perseverance, and self-discovery. Hence, the campaign revolves around celebrating Women's day with their customers and not celebrities. This way, Zouk can showcase different women from different industries and portray how unapologetic and proud they are of their life choices irrespective of the flak from the society. The brand also intends to create a stronger brand presence by creating awareness campaigns that will be women -oriented.

On the launch of its first brand film and product shoot with customers, Disha Singh, Founder & CEO adds "I am beyond happy to witness our customers being willingly open and keen to shoot, meet and be a  part of the exclusive Zouk campaign. As a woman entrepreneur,  it is of paramount importance for me to be an advocate of women empowerment by enabling women to be an intrinsic part of the Zouk journey.I intend to build and strengthen this special bond, and I hope the brand film,social campaign and shoot is a reason for  women across the globe to have an opinion/voice and celebrate their achievements by being unapologetically themselves regardless of their challenges/choices".

Zouk effortlessly defines a modern Indian classic woman that is a powerhouse of love, sacrifice and endurance. Merging in the contemporary and traditional designs, Zouk weaves subtle elegance into the lifestyles of women. The products are handcrafted, cruelty-free, and proudly Indian, which allows Zouk to represent the vibrant Indian culture globally.

Zouk was founded by IIM Ahmedabad batchmates and husband-wife duo, Disha Singh and Pradeep Krishnakumar. The idea of Zouk was born when Disha visited Kutch for an IIMA course with her friends. She noticed that her friends adored the local handicraft items but were apprehensive to buy them because they were non-functional. This inspired the entrepreneurial duo, Disha and Pradeep to build their exclusive dream project; Zouk. 

The lifestyle brand Zouk is a start-up venture weaving ethnic & contemporary designs for the new-age woman that include an elaborate and chic range of bags, wallets and accessories. So far, they have had over 4,00,000 happy customers who have shopped from their startup website and other marketplaces. Zouk's environmentally conscious customers love the brand for their proudly Indian and 100% PeTA-approved vegan products.

Zouk won the PeTA India Fashion Award for the Best Vegan Wallets brand in 2021. Their bags have also organically appeared in a string of movies and series. It has also been taken as gifts by honorable Indian dignitaries visiting abroad. The company has upskilled and supported the livelihood of 400+ expert artisans who efficiently craft  Zouk’s impeccable and uniquely Indian product range.