Zydus picks Sanjeev Kapoor as Brand Ambassador for Sugar Free and Nutralite
Zydus Wellness Ltd., a leading FMCG company in India’s consumer wellness space, is proud to announce that the country’s best known and most famous celebrity chef, Mr. Sanjeev Kapoor, is now the brand ambassador of two of its flagship brands: Sugar Free, India's largest selling sugar substitute, and Nutralite, one of the country’s leading health-based table spread brands.
Commenting on the development, Chef Sanjeev Kapoor said, “I am delighted to have been appointed the brand ambassador for Sugar Free and Nutralite, both of which are hugely trusted brands within their respective categories. My association with Sugar Free is long-standing and I have seen the brand grow from strength to strength and gain consumer trust over the years. Nutralite is a new mandate which I am very excited about, since it operates in the foods category which is close to my heart.”
Speaking on the occasion, Elkana Ezekiel, Managing Director, Zydus Wellness Ltd. said, "Chef Kapoor is the perfect partner in our mission to promote healthy food choices in the society. We are sure this association will go a long way in helping us further strengthen the trust of consumers in our brands."
The association of Kapoor with Sugar Free and Nutralite will go much beyond mere endorsement of the two brands in terms of his presence on the product packs and brand communication such as TVCs, media advertising, and point-of-sale material. It would be a full partnership in the true sense in which Mr. Kapoor would also develop unique recipes using these products. This would provide an additional thrust to the two brands in the market, which are already very well accepted by the consumers.