OpenAP along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB today announced the....

To help marketers better understand advertising performance in video games, Oracle has rolled out the world’s first ad measurement technology....

As businesses seek to navigate this difficult time, adapt media strategies and determine which marketing activities are most worthwhile, gaining an....

Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s....