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News: ‘Market Research’ Category

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Negative Outlook for Indian Media & Entertainment: Fitch Ratings
Posted by Adgully Bureau | February 3rd, 2012 at 7:50 am

Fitch Ratings says that the outlook for the Indian print media and TV broadcasting sectors is negative in 2012, as [...]
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STAR Plus leads in 9 out of 10 Prime-Time Slots
Posted by Adgully Bureau | February 3rd, 2012 at 6:45 am

STAR Plus scaled a new high in the popularity charts, with four of its prime-time shows cornering the top honours [...]
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Broadridge partners with IiAS; Announces the Sales and Distribution of Proxy Research and Vote Recommendations
Posted by Adgully Bureau | February 3rd, 2012 at 6:30 am

Broadridge Financial Solutions, Inc. (NYSE:BR) and Institutional Investor Advisory Services India Limited (IiAS) jointly announced an alliance for the sale [...]
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TV this week: Colors adds 30 GRPs; Star continues to rule
Posted by Adgully Bureau | February 2nd, 2012 at 7:45 am

The fourth week of TAM 2012 brings back happiness for Star and Colors. though there has been no shift in [...]
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59% Indians aware of Occupy Wall Street Movement, 64% support the protest: Ipsos Study
Posted by Adgully Bureau | January 31st, 2012 at 6:48 am

As a result, it may not be surprising that half (54%) of respondents say they are undecided when asked how [...]
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Tribal Fusion named world’s second largest display advertising provider!
Posted by Adgully Bureau | January 28th, 2012 at 6:33 am

Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according [...]
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MSLGROUP releases report on ‘Understanding the Public Relations Industry’ in India
Posted by Adgully Bureau | January 24th, 2012 at 8:01 am

MSLGROUP India’s Hanmer MSL and 20:20 MSL, both part of MSLGROUP, Publicis Groupe’s flagship Public Relations, speciality communications and engagement [...]
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Nation-wide audiences vote for Singham as the Best Film of 2011: Ormax Study
Posted by Adgully Bureau | January 24th, 2012 at 6:40 am

According to Ormax Media’s consumer based year-end report – Front Page 2011, Singham is the top favorite film of Bollywood [...]
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TV this week: Star’s Diya Aur Bati Hum tops the chart with 5.99 TVR; Pushes the sibling to No. 2
Posted by Adgully Bureau | January 19th, 2012 at 8:01 am

It seems that the year didn’t start well for the channels. Though Star lost huge number of GRPs this week [...]
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mCommerce adoption will be driven by Women and Mature Users: BuzzCity Study
Posted by Adgully Bureau | January 18th, 2012 at 6:45 am

BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. BuzzCity has seen a [...]
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