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  • Exclusives
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  • EVENTS
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  • Covid 19
  • Read More
    Media
    TV broadcasters conduct over 9,000 COVID-19 tests

    In light of the growing number of fresh COVID-19 cases across the country, the Indian Films & TV Producers Council (IFTPC) has asked all the....

      April 12 ,2021
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    Tonic Worldwide to cover Covid-19 vaccine cost for all its employees

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      April 09 ,2021
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    Brands gear up for Holi 2021 under the shadow of COVID-19

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      March 25 ,2021
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    A global study of digital crisis interaction among Gen Z and Millennials

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      March 24 ,2021
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    Chrome Wk 13, 2021 - Covid-19 story dominates morning primetime

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      March 23 ,2021
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    Marketing
    Godrej Appliances launches #LetsWinWithVaccination frame on Facebook

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      March 17 ,2021
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    Mahatma Gandhi urges the nation to join a march against Covid 19

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      March 15 ,2021
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    Exclusives
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      February 27 ,2021
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    Zee Cinema and Tata Capital join hands to honour India’s Covid-19 heroes

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      February 16 ,2021
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    COVID-19 accelerated digital marketing spend for 8 out of 10 Indian marketers: Criteo

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      February 10 ,2021
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    Facebook launches global campaign to fight Covid-19 vaccine misinformation

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      February 09 ,2021
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      January 30 ,2021
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    Consumer Trust: COVID-19 Edition

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      January 20 ,2021
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    AgTalk
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      January 11 ,2021
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    AgTalk
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      January 04 ,2021
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    Origami Creative releases Lockdown Lullaby Song- Mental Health

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      December 28 ,2020
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    Media
    COVID 19 diminishes by 3 per cent in Nov over Oct as the biggest worry

    One in two urban Indians (50%) believe COVID-19 is our biggest worry though it has slightly diminished over previous month (-3 percentage points).....

      December 05 ,2020
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    Media
    Facebook steps up efforts to remove COVID-19 vaccine misinformation

    With a coronavirus vaccine around the corner in the United States, Facebook will step up its efforts to remove false claims about vaccines that....

      December 04 ,2020
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    Marketing
    How mobile has continued to remain resilient despite COVID-19 budget cuts

    The year 2020 has been a difficult one for the global economy and India was no different. Budget cuts across sectors have resulted in marketers....

      November 25 ,2020
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    Marketing
    Carlsberg India’s aids in sanitization drive to fight COVID-19

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      November 18 ,2020
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    Advertising
    Amit R Sharma's latest Ad film touches the right chord with the audience

    When it comes to helming content which hits hard yet stirs an unsaid emotion in the audience, filmmaker Amit R Sharma is known to never hold back.....

      November 16 ,2020
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    Media
    News18 Lokmat's has proved once again to be the Voice of Maharashtrians

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      November 12 ,2020
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    Marketing
    iD Fresh Food salutes the relentless spirit of COVID-19 warriors

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      November 05 ,2020
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    Marketing
    Unlocking recovery through marketing amidst COVID-19

    Authored by Deepa Mohan, Marketing Director, IPM India Wholesale Trading Private Limited, (country affiliate of Philip Morris International....

      November 04 ,2020
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    Media
    4-5x surge seen in influencer marketing during the COVID-19 period, say experts

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      November 02 ,2020
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    Media
    Twitter Provides Tips for Brands Amid COVID-19

    Apart from the broader impacts of COVID-19, 2020 has provided many challenges in terms of getting your outreach messaging right, and ensuring that....

      October 30 ,2020
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    Advertising
    Clensta launches COVID-19 Protection Lotion

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      October 28 ,2020
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    Marketing
    Rapido Strengthens Its Awareness Campaign On Safety Measures for COVID-19

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      October 27 ,2020
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    Advertising
    ASCI announces COVID-19 advertising advisory

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      October 20 ,2020
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    Marketing
    Pursuit of brand value in COVID-19

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      October 13 ,2020
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    Media
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      October 13 ,2020
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    Why are small businesses migrating to digital marketing in COVID-19 times

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      October 08 ,2020
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    Yoodlee Films finishes four films during COVID- 19

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      October 06 ,2020
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    M&E to rebound by FY22 to reach Rs 1.86 tr; but faces loss of 2 yrs growth due to COVID-19

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      October 01 ,2020
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    COVID-19: Nielsen decodes evolving consumer trends & Future Consequences

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      September 26 ,2020
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    Redefining customer engagement for brands in the times of Covid-19

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      September 23 ,2020
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    COVID-19 impact: EBITDA margin of print media to shrink 10% yoy in FY21 - Ind-Ra

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      September 19 ,2020
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    RCB to pay tribute to Covid Heroes through IPL 2020

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      September 18 ,2020
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    3 out of 4 Indians are hopeful of a Covid-19 Vaccine by year end: Ipsos

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      September 14 ,2020
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    Media
    Will digital hold on to No. 2 spot in terms of ad spends during peak festive season?

    Digital media has been fairly resilient to the shockwaves caused by the COVID-19 pandemic. In H1 2020, digital advertising contracted by 7 per cent,....

      September 14 ,2020
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    1,00,000 Corona Soldiers pledge to fight COVID-19 with a Mask

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      September 12 ,2020
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    OTT subscription purchase and viewing witness spike during Covid-19: FLYX

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      September 11 ,2020
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    Marketing
    Product to Brand in Times of COVID-19

    Authored by Ishita Sudha Yashvi, Co-Founder, Cross Border Kitchens. If you think your product and brand are one and the same thing – you are....

      September 01 ,2020
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    Marketing mantras for e-commerce brands during & post the COVID-19 era

    The fact that COVID-19 has changed the way we go about our businesses and our lives is an understatement. The situation is no different for the....

      August 25 ,2020
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    E-commerce witnessed 17% growth post COVID-19: Unicommerce Report

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      August 24 ,2020
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    India inches closer to the beginning of the end of COVID-19 pandemic

    Following India’s assiduous fight against the rapidly evolving COVID-19 pandemic since the past six months, the country finally sees signs of....

      August 21 ,2020
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    Media
    India ranks No. 1 in app install fraud rate in Entertainment vertical in APAC: AppsFlyer

    APAC markets see high fraud rates, with BOT attacks contributing close to 65 per cent in H1 2020, states AppsFlyer’s annual fraud report....

      August 20 ,2020
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    Innovate, evolve, acclimatise to beat COVID-19 impact: Minal Srivastava

    The lockdown is being eased out in a phased manner. Cites are opening up and taking all careful steps to start their business operations. Companies....

      August 18 ,2020
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    Media
    Public app celebrates unsung heroes of COVID-19

    In the last 6 months, people from all corners of the nation have come forward and lent a helping hand to fight against the COVID-19 battle. There is....

      August 14 ,2020
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    Media
    Ryan Shiotani on CBeebies’ return & growth of the kids’ genre during COVID-19

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      August 14 ,2020
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    Media
    Facebook adds new tool to fight Covid-19 related misinformation

    Facebook has introduced a new tool to curb misinformation related to Covid-19 social media posts. Now when a user posts something that is related to....

      August 13 ,2020
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    Marketing
    Lessons on being an influencer amid COVID-19 from Mithila Palkar

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      August 11 ,2020
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    Media
    How Covid-19 is impacting social media management

    Covid-19 came out of nowhere and impacted every aspect of our lives and livelihood, and indeed threatened our very survival. But we are a resilient....

      August 11 ,2020
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    Media
    How did Prime Minister Narendra Modi handle the Covid-19 pandemic?

    How did Prime Minister Narendra Modi handle the Covid-19 pandemic? Is India confident that he can pull the economy back from the brink? Has he given....

      August 08 ,2020
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    Marketing
    UFO Moviez Q1 FY2021 revenues hit due to COVID-19

    UFO Moviez has stated that during the quarter ended June 30, 2020, its theatrical and advertisement revenues were severely impacted due to cinemas....

      August 08 ,2020
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    Media
    Times Network launches India Revival Mission

    The Covid-19 pandemic has adversely affected businesses across sectors and it's vital to plan the revival of the economy and put business community....

      August 04 ,2020
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    Media
    Lockdown relaxations further pushes India’s COVID-19 peak to September 03

    Following the implementation of lockdown relaxations to revive the nation’s economy, several states recorded a surge in cases, which has....

      July 29 ,2020
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    Media
    Retargeting conversions on gaming apps up 500+% in India amid COVID-19: AppsFlyer

    AppsFlyer, the global attribution leader, has highlighted the scale and potential of app retargeting adoption rates across the globe in its....

      July 27 ,2020
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    Advertising
    How traditional advertising mediums will change post-COVID-19

    Parag Masteh, CEO and Founder, Mplan Media, takes a look at how each of the traditional advertising avenues – Print, TV, Radio, Outdoor, Cinema....

      July 24 ,2020
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    Media
    Network18 and TV18 Q1FY21 revenues fall 35% due to COVID-19 impact

    Network18 Media & Investments’ results for the quarter ended June 30, 2020 saw the peak impact of COVID-19 absorbed through the quarter.....

      July 23 ,2020
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    Media
    I follow print media more closely for COVID-19-related news: Venkaiah Naidu

    Vice President of India and Chairman of Rajya Sabha, M. Venkaiah Naidu has hailed the media for empowering the people with necessary information,....

      July 20 ,2020
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    Media
    Lockdown Lessons: “COVID-19 has broadened the discourse on wealth management”

    India is emerging out of an over two-month long lockdown – a period that has changed our lives, behaviours and the way we conduct business....

      July 20 ,2020
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    Marketing
    OPPO India salutes the COVID-19 change-makers

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      July 17 ,2020
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    Entertainment
    Discovery Salutes Covid-19 Warriors with a Tribute Video

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      July 17 ,2020
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    Times Network releases ‘Conflict’, a special documentary on COVID -19

    Times Network, India's premium broadcast network, releases ‘Conflict’, a special two-part documentary chronicling stories of the lives of....

      July 16 ,2020
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    Madison OOH launches OTS measurement updates for COVID-19 Unlock times

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      July 14 ,2020
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    Lockdown Lessons: “COVID-19 is an opportunity for SMEs to play the catch-up game”

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      July 14 ,2020
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    Marketing
    India to emerge from the worst of COVID-19 by mid-October

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      July 13 ,2020
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    COVID-19: Liberty Shoes expects 35%-45% fall in revenues this fiscal

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      July 13 ,2020
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    COVID-19 impacts 70% of start-ups, 12% have shut ops: FICCI-IAN Survey

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      July 11 ,2020
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    Brands are sharpening their focus on regional markets amid COVID-19 crisis

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      July 07 ,2020
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    Entertainment
    Discovery Plus' exclusive COVID-19: INDIA’S WAR AGAINST THE VIRUS’

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      July 07 ,2020
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    Unprecedented impact of Covid-19 on Start-ups: FICCI-IAN Survey

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      July 06 ,2020
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    Advertising
    Max Bupa nudges Indians to invest in health insurance in times of Covid-19

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      July 04 ,2020
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    How Physicians evolved into Digital Doctors during the COVID 19

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      July 02 ,2020
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    Emerging Sales Trends in the Covid-19 era

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      July 02 ,2020
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    Tring India concludes its COVID-19 campaign on Doctor’s Day

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      July 02 ,2020
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    ABP Ananda as the emblem of Bengali culture: 15 years & counting

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      June 30 ,2020
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    Online Auditions of Haut Monde Mrs.India Worldwide amid Covid-19 pandemic

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      June 30 ,2020
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    Covid-19 accelerates Life and Health Insurance Awareness in India

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      June 29 ,2020
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    Unleashing the power of Radio for brands in COVID-19 times

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      June 29 ,2020
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    1 in 3 Indians want Govt to increase spends on Refugees during COVID19

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      June 25 ,2020
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    Digital spends will be up by 57.5% by 2022: Sir Martin Sorrell

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      June 25 ,2020
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    #TwitterChat: How new age PR agencies are carving a robust edge in COVID-19 times

    Effective, transparent and concise communication is the need of the hour during the global COVID-19 crisis – be it for spreading awareness, in....

      June 26 ,2020
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    Ministry of Ayush pulls up Patanjali Ad that claims to cure Covid-19

    The Ministry of Ayush, whose function is to strengthen national and community health programmes, has hauled Ayurveda brand Patanjali for airing....

      June 24 ,2020
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    Marketing
    RB extends its support to Covid-19 warriors in Delhi

    In a bid to address the urgent collective fight against the spread of Covid-19, RB (Reckitt Benckiser) has extended support to North Delhi Municipal....

      June 23 ,2020
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    Media
    Zee Telugu supports Telangana State Government in its fight against Covid19

    With the outbreak of the Covid-19 pandemic, the social and economic ecosystem of the country has faced a tectonic shift. The ramifications of the....

      June 23 ,2020
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    Media
    Has India’s oldest English entertainment channel succumbed to over-regulation?

    Regulatory amendments from the Telecom Regulatory Authority of India (TRAI) have been blamed for the shrinking fortunes of English entertainment....

      June 22 ,2020
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    ABP News Unlocks New Content Innovation

    As the COVID-19 induced social distancing measures have put an interval on multiplexes & cinema halls, all eyeballs of home-bound Indians are....

      June 22 ,2020
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    CNN’s Inventing Tomorrow explores how Covid-19 is changing consumer habits

    Throughout history, pandemics have led to radical innovation and change. From drone deliveries to augmented reality, retailers are becoming more....

      June 20 ,2020
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    Digital Parenting: Building Digital Bond with Children during the COVID-19 Era

    Digital Parenting is still a developing skill and the parents must understand that awareness is empowerment. With growing usage of digital by....

      June 18 ,2020
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    Media
    Impact of COVID-19 on E-commerce: Redefining Digital Strategies

    Authored by Siddhartha Vanvani, CEO & Founder, DigiDarts. The current Coronavirus pandemic has disrupted various aspects of our lives, from....

      June 17 ,2020
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    Media
    66% of people say they will continue to avoid busy places: Kantar

    Persistent safety concerns, financial pressures and sticky new behaviours mean consumers will not return to pre-pandemic behaviour any time soon.....

      June 16 ,2020
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    Media
    Do Indians want to go out and watch movies?

    How will the face of entertainment look like in the post-covid era? With masks, disinfectant tunnels, sanitised seats, F&B delivered to seats,....

      June 16 ,2020
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    Marketing
    How PR will change in the post COVID 19 world : Bhaskar Majumdar

    The business of communication had been undergoing colossal shifts, much before the COVID 19 crisis emerged. PR, once a niche business within the....

      June 16 ,2020
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    Media
    Webinar: Join the emerging client-media agency discussions in COVID-19 era today

    The global Coronavirus pandemic and the subsequent nation-wide lockdown have led to massive disruptions in people’s lives and businesses.....

      June 16 ,2020
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    Media
    ZEE intensifies fight against COVID-19; to donate ambulances, PPE Kits, build ICU units

    Zee Entertainment Enterprises Ltd (ZEEL) has announced a national level CSR drive towards enhancing the country’s healthcare infrastructure,....

      June 15 ,2020
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    Marketing
    COVID-19 impact: Castrol India reports decline in Q1 revenues & net profit

    The COVID-19 pandemic has affected the world economy, including India, leading to significant decline and volatility in economic activities. Castrol....

      June 13 ,2020
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    Media
    Strategy refresh, realignment of portfolio, adapting ops way forward for M&E: EY

    The Media & Entertainment sector is facing unprecedented challenges from the spread of COVID-19. Rapid changes in consumer behaviour and....

      June 11 ,2020
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    Media
    Week at a glance: All set for DIGIXX 2020 today; Revival & Survival in COVID-19 era

    DIGIXX 2020: Fortifying the Digital Ecosystem for the COVID-19 era DIGIXX Summit & Awards is all geared for the 2020 chapter. The flagship....

      June 06 ,2020
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