Media has been one of the most impacted sectors due to COVID-19 pandemic. Print Media has lost significantly in circulation and also suffered huge ad....
Rahul Tekwani, Group Brand Manager - Planning, Enormous Brands, takes a look at how the world is undergoing a renovation and adds that companies will....
They are present at every place where some or the other developments are unfolding, with masks covering their faces, mikes in their gloved hands and....
Laqshya Media Group, a knowledge pioneer in the industry, has published a report by looking at the data of the human resources available in the Green....
Amidst mass hysteria, helplessness brought about by the recent pandemic, Deccan Herald finds a silver lining.
The past few weeks have been a period....
Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and....
Global content studio, Lionsgate India, has launched a noteworthy initiative to bring the community experience of watching movies in movie theatres....
With lifting of some lockdown restrictions in Orange and Green Zones across the country, people are now able to move out of their homes and resume a....
Tata Consultancy Services World 10K, the only 'World Athletics' Gold Label 10 Km Race in Asia, holds a place of pride in the global running calendar....
Uncertain times such as these put additional pressure on brands to keep their outreach responsible and empathetic. It has become more important than....
Jumboking, western India's largest homegrown burger chain, is celebrating PM Modi's new diktat. As part of the ongoing COVID 19 crisis, PM Modi, in....
Move on WhatsApp forwards of PDF copies spurs print industry to take action
E-paper editions of newspapers kept the readers stay connected to their....
An authored article by Pallavi Mathur Lal, Senior Client Officer, Ipsos India.
In these unprecedented times of COVID-19 and lockdown we have learnt,....
Criteo (NASDAQ: CRTO), the advertising platform for the open Internet, today released survey on buying behaviour of consumer during COVID-19, titled....
As businesses seek to navigate this difficult time, adapt media strategies and determine which marketing activities are most worthwhile, gaining an....
The month of Ramadan is a time when Muslims fast from dawn to dusk, meet families and their communities, give to charity, remember the year gone by....
With India entering stage 3 of the Coronavirus curve, businesses and brands need to view this period as not just an opportunity to just sell products....
Hindustan Unilever Limited (HUL) has committed to donating 1.5 lakh packs of Horlicks to help provide immunity to health care workers and providers....
The current lockdown in India is unprecedented. India has its unique set of challenges due to a large population with diverse segments and groups. To....
The Global pandemic Covid 19 which was discovered last year has disrupted the lives and brought the world to a standstill. On April 24th, Globally,....
Silicon Valley based short video platform, Firework, today announced the launch of #sparkthejoy, a social impact campaign that has been designed to....
Increased hygiene awareness has accelerated the global demand for hand sanitizers, following the COVID-19 pandemic. With health hygiene becoming more....
Percept joined the fight against the Coronavirus pandemic by undertaking a series of Pro Bono Public Service Communication campaigns for Government....
As the nation is coming together in these unprecedented times, Star India Network which reaches 700 million viewers a month, has launched a special....
FCT (Free Commercial Time) on TV recovered a bit in Week 15, observing a 7 per cent growth after a huge fall of 26 per cent last week. As per the 5th....
Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural areas....
After roping in doctors and furnishing World Health Organization (WHO)-sourced information in an interactive format, trending short video app VMate....
India is a country where 1 out of 2 children have experienced sexual abuse before the age of 18, most often by family members or people closely known....
Social media chatter has gone up during COVID-19 period. Intelligence from social media tracker, Talkwalker, indicated that in the early days of the....
The power of a uniquely open service during a public health emergency is clear. As the nation combats the COVID-19 pandemic, the Ministry of Health....
The COVID-19 crisis and the resultant nationwide lockdown have placed all of us in uncharted waters. While the initial shock of being confined to our....
Even as viewership in certain genres, such as News, Movies, GECs and Kids, has seen huge growth, the overall FCT (Free Commercial Time) on TV dropped....
These are extraordinary times and we all are in uncharted territory. There is a lot of fear and negativity in all spheres due to the ongoing Covid-19....
With the world adhering to norms like social distancing in the prevailing lockdown and COVID-19 scenario, social media and short video platforms have....
