In light of the growing number of fresh COVID-19 cases across the country, the Indian Films & TV Producers Council (IFTPC) has asked all the....
With the Covid vaccination opening for people, independent Digital Marketing agency Tonic Worldwide has announced mass vaccination for all its....
One would surely recall Holi last year – celebrated under the shadow of rapidly growing COVID-19 cases in the country. Not very long after....
Wunderman Thompson, University of Melbourne and Pollfish collaborated with the World Health Organisation (WHO) to conduct and launch Social Media....
With a Duration Share of 14.67%, Coronavirus Disease (COVID-19) story garners the highest share during the morning prime time (22nd March 2021, 7 am....
One of the key challenges the world faces in the Covid-19 vaccination drive is vaccine hesitancy on part of people. The brand also partnered with....
As a brand that prioritizes the health of the nation, Tata Salt has been a driver of social change and public awareness through its campaigns over....
We, at Adgully, have always saluted and honoured women managers and leaders across diverse fields. Last year, we launched our unique and distinct....
Zee Cinema brings forth the idea of ‘Heroes in all of us’ with their campaign ‘Heroes ka Jazba’, a concept-led integration....
Global technology company Criteo has released its ‘COVID-19 Impact on Marketing’ report, which surveyed senior marketers in India,....
Facebook announced that it is running the largest worldwide campaign to promote authoritative information about COVID-19 vaccines. Facebook's efforts....
Practo, India’s leading digital healthcare company, has released a new video today ’Doctor ka Punchnama’, in an effort to warn....
As the pandemic disrupted supply chains and functioning of institutions, the faith of consumers in organisations in took of severe hit. In media for....
ZEISS India is headquartered in Bengaluru and its Vision Care lenses are retailed out of approximately 5,000 stores. The company has three production....
In 1996, Samir Modi launched Modicare Ltd with the vision of giving ‘Azadi’ to every Indian and making their dreams come true. Modicare....
As the second wave of COVID-19 virus sweeps around the globe, many countries are returning to nationwide lockdown to stem the pandemic. While the....
One in two urban Indians (50%) believe COVID-19 is our biggest worry though it has slightly diminished over previous month (-3 percentage points).....
With a coronavirus vaccine around the corner in the United States, Facebook will step up its efforts to remove false claims about vaccines that....
The year 2020 has been a difficult one for the global economy and India was no different. Budget cuts across sectors have resulted in marketers....
Carlsberg India is providing one million sanitising wipes across India to support and promote safety and wellbeing of its partners and consumers. As....
When it comes to helming content which hits hard yet stirs an unsaid emotion in the audience, filmmaker Amit R Sharma is known to never hold back.....
Continuing News18 Lokmat’s commitment to spearheading issues of the common man and bringing it to the notice of the policy makers, News18....
Many will be away from their families this festive season. Making heart-breaking sacrifices, continuing to put themselves in the line of fire. iD....
Authored by Deepa Mohan, Marketing Director, IPM India Wholesale Trading Private Limited, (country affiliate of Philip Morris International....
The COVID pandemic has severely disrupted businesses across the world, however, these tough times have not deterred brands from continuing to create....
Apart from the broader impacts of COVID-19, 2020 has provided many challenges in terms of getting your outreach messaging right, and ensuring that....
Clensta, a leading innovative health technology startup in association with IIT Delhi has launched Clensta – COVID-19 Protection Lotion. This....
Rapido, India’s Largest Taxi Platform, continues to strengthen its safety measures against the pandemic to protect its customers and Captains....
Given the proliferation of advertisements with misleading claims around COVID-19 cures and preventions, The Advertising Standards Council of India....
Authored article by Naim Siddiqui, Director at Momentum Communications India’s top 100 brands saw a drop of $25 billion in brand value....
"We are pleased to work with Amplify.ai to deliver an AI-powered, omnichannel engagement solution, on our website, social media, and search to....
The global coronavirus outbreak has put several businesses with mounting challenges. For some businesses, establishing a digital presence was not a....
Four films in various stages of completion in the last four months of the pandemic. Sounds like a tall order, but this is exactly what one new-age....
India was already experiencing a slowdown in economic activity even prior to the outbreak of COVID-19 in March, and the onset of the global pandemic....
During the early pandemic cycle in the world, there was an astronomical rise in consumer purchases led by news cycles and lockdown announcements. As....
By Sachin Karweer, Business Head, HGS Interactive The COVID-19 pandemic is one of the biggest crises that mankind has witnessed. It has impacted all....
India Ratings and Research (Ind-Ra) has opined that the overall EBITDA margin of print media players are likely to shrink 10 per cent yoy in FY21,....
We are living in a new normal and the idea of Heroes in the field has got redefined in the past six months as regular people have transformed....
In a new Ipsos survey of nearly 20,000 adults from 27 countries on behalf of the World Economic Forum, 87% urban Indians and 74% global citizens say....
Digital media has been fairly resilient to the shockwaves caused by the COVID-19 pandemic. In H1 2020, digital advertising contracted by 7 per cent,....
Today, ApnaMask, an initiative by EkDesh - a non-profit supported by ACT Grants announced Michelin star Chef Vikas Khanna, restauranteur, writer,....
FLYX, a first-of-its-kind social network platform for OTT content recently conducted a survey with over 500 netizens in India. The survey revealed....
Authored by Ishita Sudha Yashvi, Co-Founder, Cross Border Kitchens. If you think your product and brand are one and the same thing – you are....
The fact that COVID-19 has changed the way we go about our businesses and our lives is an understatement. The situation is no different for the....
Leading e-commerce focused SaaS platform Unicommerce’s impact report on the e-commerce industry throws light on the performance across....
Following India’s assiduous fight against the rapidly evolving COVID-19 pandemic since the past six months, the country finally sees signs of....
APAC markets see high fraud rates, with BOT attacks contributing close to 65 per cent in H1 2020, states AppsFlyer’s annual fraud report....
The lockdown is being eased out in a phased manner. Cites are opening up and taking all careful steps to start their business operations. Companies....
In the last 6 months, people from all corners of the nation have come forward and lent a helping hand to fight against the COVID-19 battle. There is....
Eight years ago, BBC Worldwide’s kids’ entertainment channel CBeebies exited India. In a statement, the company had said that....
Facebook has introduced a new tool to curb misinformation related to Covid-19 social media posts. Now when a user posts something that is related to....
Bubbly and often called “cute”, young actor Mithila Palkar is turning into an influential youth icon today. She has been loved for her....
Covid-19 came out of nowhere and impacted every aspect of our lives and livelihood, and indeed threatened our very survival. But we are a resilient....
How did Prime Minister Narendra Modi handle the Covid-19 pandemic? Is India confident that he can pull the economy back from the brink? Has he given....
UFO Moviez has stated that during the quarter ended June 30, 2020, its theatrical and advertisement revenues were severely impacted due to cinemas....
The Covid-19 pandemic has adversely affected businesses across sectors and it's vital to plan the revival of the economy and put business community....
Following the implementation of lockdown relaxations to revive the nation’s economy, several states recorded a surge in cases, which has....
AppsFlyer, the global attribution leader, has highlighted the scale and potential of app retargeting adoption rates across the globe in its....
Parag Masteh, CEO and Founder, Mplan Media, takes a look at how each of the traditional advertising avenues – Print, TV, Radio, Outdoor, Cinema....
Network18 Media & Investments’ results for the quarter ended June 30, 2020 saw the peak impact of COVID-19 absorbed through the quarter.....
Vice President of India and Chairman of Rajya Sabha, M. Venkaiah Naidu has hailed the media for empowering the people with necessary information,....
India is emerging out of an over two-month long lockdown – a period that has changed our lives, behaviours and the way we conduct business....
OPPO India, the leading global smart device brand, today announced a new initiative to honor the unsung heroes of Covid-19. Under this initiative,....
When the fear of dangerous coronavirus loomed over our nation, a new line of defense rose to the occasion. For their bravery and sacrifices,....
Times Network, India's premium broadcast network, releases ‘Conflict’, a special two-part documentary chronicling stories of the lives of....
The COVID-19 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when....
India is just emerging out of an over two-month long lockdown – a period that has changed our lives, behaviours and the way we conduct business....
Over the past 4 months, India has been in the grips of a pandemic that has uprooted the livelihoods of millions, impacting the economy adversely.....
Footwear firm Liberty Shoes is expecting up to 35-45 percent decline in its revenues in the current fiscal due to COVID-19. Amid coronavirus....
The COVID-19 pandemic has had an unprecedented impact on the Indian businesses and more so for the SMEs and Start-ups. With uncertainty in the....
As India unlocks after almost three months of lockdown, the industry is gradually commencing operations, however, it will be a long time before....
Discovery Plus, India’s first aggregated real-life entertainment streaming app, is all set to stream an exclusive documentary which will....
The Covid-19 pandemic has had an unprecedented impact on the Indian businesses and more so for the SMEs and Start-ups. With uncertainty in the....
In keeping with its purpose of helping customers live healthier, more successful lives, Max Bupa, one of India’s leading standalone health....
An interesting POV by Monica Gangwani, Country Leader and Executive Director, Healthcare, Ipsos India. As the country celebrates National....
Authored by Harmeet Arora, Vice President, Marketing & Strategic Partnerships at Zaggle. COVID-19 has destroyed livelihoods and continues to do....
Celebrity engagement platform, Tring launched its digital campaign #CelebsTurnedFans on Doctor’s Day, in support of the frontline medical....
West Bengal’s most illustrious news channel, ABP Ananda, has added yet another chapter to its glorious history, completing 15 years of....
A woman plays many roles in her life; she plays a daughter, a wife, a mother, a daughter-in-law and dons many other caps. However, one important role....
More than 60% of Indians are thinking about buying health insurance after personally faced with a hefty hospital bill or learning of such an....
Radio has been a source of local news and feel-good content during the lockdown months. It has been one of the few mediums that is currently churning....
June 20th was World Refugee Day. At least 1 in 3 Indians (33%) want the government to increase spends in supporting refugees during COVID19. While....
As part of the Masters Speak initiative by Future Generali India Life Insurance, Anant Rangaswamy, Editor, Melt and Wion TV, engaged Sir Martin....
Effective, transparent and concise communication is the need of the hour during the global COVID-19 crisis – be it for spreading awareness, in....
The Ministry of Ayush, whose function is to strengthen national and community health programmes, has hauled Ayurveda brand Patanjali for airing....
In a bid to address the urgent collective fight against the spread of Covid-19, RB (Reckitt Benckiser) has extended support to North Delhi Municipal....
With the outbreak of the Covid-19 pandemic, the social and economic ecosystem of the country has faced a tectonic shift. The ramifications of the....
Regulatory amendments from the Telecom Regulatory Authority of India (TRAI) have been blamed for the shrinking fortunes of English entertainment....
As the COVID-19 induced social distancing measures have put an interval on multiplexes & cinema halls, all eyeballs of home-bound Indians are....
Throughout history, pandemics have led to radical innovation and change. From drone deliveries to augmented reality, retailers are becoming more....
Digital Parenting is still a developing skill and the parents must understand that awareness is empowerment. With growing usage of digital by....
Authored by Siddhartha Vanvani, CEO & Founder, DigiDarts. The current Coronavirus pandemic has disrupted various aspects of our lives, from....
Persistent safety concerns, financial pressures and sticky new behaviours mean consumers will not return to pre-pandemic behaviour any time soon.....
How will the face of entertainment look like in the post-covid era? With masks, disinfectant tunnels, sanitised seats, F&B delivered to seats,....
The business of communication had been undergoing colossal shifts, much before the COVID 19 crisis emerged. PR, once a niche business within the....
The global Coronavirus pandemic and the subsequent nation-wide lockdown have led to massive disruptions in people’s lives and businesses.....
Zee Entertainment Enterprises Ltd (ZEEL) has announced a national level CSR drive towards enhancing the country’s healthcare infrastructure,....
The COVID-19 pandemic has affected the world economy, including India, leading to significant decline and volatility in economic activities. Castrol....
The Media & Entertainment sector is facing unprecedented challenges from the spread of COVID-19. Rapid changes in consumer behaviour and....
DIGIXX 2020: Fortifying the Digital Ecosystem for the COVID-19 era DIGIXX Summit & Awards is all geared for the 2020 chapter. The flagship....