Nineteen years ago, Vivek Bhargava, CEO, iProspect India, actualised his entrepreneurial edge by founding Communicate 2, which has today emerged....
ZenithOptimedia Group and Google has just concluded the first ever Zoogle Day in India. The digital marketing event focussed was on the micro-moments....
Since 2009, Millward Brown experts from around the globe have offered annual predictions forecasting the hottest digital and media trends and....
Radio City is all geared to capitalise on the positive market sentiments post the Phase III FM auctions. The FM player recently launched AudaCITY,....
Business strategist, corporate speaker and columnist Anisha Motwani takes a fresh look at brands that have gone beyond the usual and tried and....
Ogilvy & Mather’s campaign, titled ‘End Acid Sale’, done for Make Love Not Scars, a non-profit organisation, created quite a....
Effies India Awards 2015 saw quite a few firsts. It was the first time that the judging process was held at a third city – Bangalore –....
English entertainment channel AXN has undergone a brand refresh with a new positioning and a new look that was unveiled yesterday during the....
GroupM’s ‘This Year Next Year’ 2016 report, released on January 19, 2016, remains optimistic on India’s AdEx growth.....
Cargill Foods India (CFI) markets leading consumer brands of edible oils such as Nature Fresh, Gemini, Sweekar, Leonardo Olive Oil, Rath,....
Zee Entertainment Enterprises Limited (ZEEL) is all set to become the first Indian media and entertainment company to foray into theatre....
Established in 2010, Digivive Services Private Limited is a Group company of Media Matrix Worldwide Limited which pioneered India’s OTT....
Dr. Oetker India Pvt. Ltd. was established in 2007, and has made a mark for itself in continental condiments space. It acquired FunFoods in 2008,....
Sumeet Hukamchand Mittal is a man of many talents from writing, directing to producing. He along with his wife is the face behind the foundation....
Perhaps at a certain level our minds knew that marketing is ‘a business of making choices’, but never really sat down to explore what....
Rediffusion Y&R has been buzzing. More so in the last couple of months, what with a series of fresh and return recruitments at senior level.....
