Advertising

Advertising is a big advantage to businesses pursuing large audience. It has become an integral part of every small, medium and large organisation....

In May 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 117 out of 154 advertisements. Out of 117 advertisements....

MY FM the radio division of Dainik Bhaskar group has announced a rate hike across its network by 25%. The decision to hike rates has been taken....

Siddhartha Singh, CEO, Salt Brand Solutions, writes about the importance of branding in advertising, as well as the different kinds of brands....

Dentsu Aegis Network has entered the top two bracket of the Indian advertising space to become the No. 2 agency group in India, the group has claimed....

The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at....

We all know that there are tectonic shifts in the way advertising is working with consumers today. The real issue is whether our rate of learning is....

Men of character don’t wink at each and every girl they come across. For, in exchange, one may get a welcome smile if liked otherwise a....

Magna US recently came up with Advertising Revenue Forecasts. The key highlights of the report are: 1. In its fall forecast published October....

ZIRCA, an independent digital solutions company, has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn,....

Span Communications has been awarded the contract to handle the advertising duties of ‘Invest Odisha’. JWT was the other agency in the....

Prime Focus Limited (BSE: 532748), the world’s largest independent media services provider, has RELOADED its Advertising Services offering....