MIB asks DPOs to carry Covid-19 protocol & vaccination messages on landing pages

The Ministry of Information & Broadcasting (MIB) has issued an advisory, asking all distribution platform operators (DPOs) to take active part in the fight against the pandemic through telecasting/ relaying messages related to COVID-19 appropriate behaviours and vaccination on the landing pages of DPOs.

In the advisory issued, the MIB said, “The entire world is witnessing an unprecedented situation due to the COVID-19 pandemic, in which gap between resource needs and resource availability needs to be bridged sagaciously. In this scenario, it may be appreciated that dissemination of correct information in critical situation is essential and of utmost importance. A good and correct piece of information may help saving various lives due to right decisions made on the right moment. In this process, TV Channel Distribution platforms can play a vital role.”

The Ministry shared three links of creatives for the DPOs that will be updated regularly:

Vaccination

https://drive.google.com/drive/folders/1zK5a6Vz1bUgNYyj9mgFwKly0DkflzP5k?usp=sharing

CAB creatives

https://drive.google.com/drive/folders/1exDssiPrPTV4QqZifnZP07XiBlGDunUr?usp=sharing

Vaccination, CAB, health guidelines, etc.

https://drive.qooqle.com/drive/u/O/folders/14QSv76afltxAlbUTuk_lJaZElfDDXYhM