News Genre topped with 31% share of overall TV Ad Volumes during Aug-Nov’20, displacing the GEC genre, compared to Aug-Nov’19, as per TAM....

Reverse Thought Creative Studios – a boutique digital advertising agency wins the mandate to manage the creatives for ICICI Prudential Pension....

A study commissioned by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA), and conducted by Nielsen,....

BharatBenz Trucks and buses, launched “Respect Comes Naturally” a social campaign underlining a simple yet very powerful insight that....

Dainik Bhaskar Group is grateful to the Chief Ministers of Madhya Pradesh, Uttar Pradesh, Rajasthan, Maharashtra, Chhattisgarh, Gujarat, Delhi,....

The Digital Marketing ecosystem is slowly phasing out Third Party Cookies. The first to sound the death knell was Apple in 2018, when they released....

With a coronavirus vaccine around the corner in the United States, Facebook will step up its efforts to remove false claims about vaccines that....

Premium video streaming platform Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers the most responsive,....

Ashwin Sheth Group has entered into a joint venture with Nagpur based Sethi Group to take brand Viviana to Nagpur. Both the real estate companies....

Authored by Shashwat Das, Founder, Almond Branding The advertising and branding world has become really dynamic especially with digitalization and....

On the occasion of International Day of Person with Disabilities, McDonald’s India West and South, announced that it is launching a new....

After announcing a review for a new creative agency five months ago, Visa has announced that both Wieden+Kennedy and Publicis Groupe will handle its....

Star Maa, with every season of Bigg Boss has reinvented its offerings and built stronger presence for itself using the huge audience surge that....

Japan Foundation New Delhi announced the launch of the Fourth edition of Japanese Film Festival (JFF) 2020 in India, today. The one-of-a-kind 10-day....

The ongoing pandemic has forced the world to pause and reconfigure its pace and ideas about what is normal and what isn’t. Thankfully, there is....

Netflix’s recently released, Fabulous Lives Of Bollywood Wives have given us a sneak peek into the entertaining and sassy lives of four....