There has been a significant change in the consumers of today. The new age consumers, as we call them, know exactly what they want, and they are more....
In a surprising development, the Tata Group took over the title sponsorship rights for the Indian Premier League 2022, replacing Vivo. The IPL title....
The potential for digital & social media in India is unmatched, from the perspective of creators, platforms, engines as well as the audience. To....
Local kirana stores emerged as the saviours of people confined to their homes during the long months of the lockdown, providing the much needed....
There has been a significant change in the consumers of today. The new age consumers, as we call them, know exactly what they want, and they are more....
In a surprising development, the Tata Group took over the title sponsorship rights for the Indian Premier League 2022, replacing Vivo. The IPL title....
The potential for digital & social media in India is unmatched, from the perspective of creators, platforms, engines as well as the audience. To....
Local kirana stores emerged as the saviours of people confined to their homes during the long months of the lockdown, providing the much needed....
“Thanks a lot for ur love and support throughout. From 1929 hrs consider me as Retired.” With this short and crisp Instagram post,....
On screen, he is a menacing villain, flexing his muscles and frown, but in real life, he has turned into a saviour for thousands (~20,000) of....
There are few examples of brand extensions that have actually grown the market share of the brand in any given category. Recounting a tale from....
IPL today is the most popular and followed cricket league and was ranked the 6th most attended as compared to all other sports leagues in the world.....
Onam the biggest celebration of the year is headed Malayalee’s way. It is considered to be an occasion when most of the purchase decisions in....
Ads violating the advertising code and making misleading claims are on the rise despite strong measures to check violations. In January 2019, the....
Korean electronics major Samsung has been facing a lot of flak globally over its Samsung Galaxy Note 7 smartphone. The high-end phone has been....
Advertising – an industry where the chase for the next big idea is always on, where every work done, every idea germinated is fiercely....