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Wed, Oct 08, 2014

Perspective | Theme Parks a new opportunity for brands?

Posted by Adgully Bureau   Oct 8th, 2014 at 08:30 am
As we all know the word 'marketing mix' refers to a unique blend of product, place, promotion and pricing strategies, usually called the 4 P's, designed to produce mutually satisfying exchanges with the target market and with marketing space becoming more complex...
Categories: ExclusivesFeature
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Wed, Oct 01, 2014

Perspective | E-commerce - the new ‘go-to’ for every category

Posted by Adgully Bureau   Oct 1st, 2014 at 08:30 am
While the world is going gaga about how e-commerce is taking over conventional ways of shopping, what caught our attention were the categories which take the online route to not only market and advertise the products but distribute and sell it here as well. From BSFI to...
Categories: ExclusivesFeature
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Wed, Sep 17, 2014

Perspective | TV creating exclusive sponsorship opportunities for new brands...?

Posted by Adgully Bureau   Sep 17th, 2014 at 08:30 am
We live in that time and age where television has grown over from just an ‘idiot box’ to complete world of information, education and certainly entertainment. With TV channels multiplying day-by-day across genres of – news, general entertainment, movie,...
Categories: FeatureExclusives
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Thu, Sep 11, 2014

Perspective | English GEC's facing fragmented audience base issue?

Posted by Adgully Bureau   Sep 11th, 2014 at 08:30 am
In the constantly growing television space, almost every genre is trying to gain its share of viewer’s pie. Broadcasters across categories have upped the ante to be the top seated player in the genre – be it Hindi GEC’s and Movie channels, English...
Categories: ExclusivesFeature
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Wed, Sep 03, 2014

Perspective | From analog to Digital PR; philosophical shift or growing trend?

Posted by Adgully Bureau   Sep 3rd, 2014 at 08:30 am
As we all know, the marketing industry has witnessed a massive shift in the past few years, and public relations, is also not an exception. We all have past the days of faxing a press release to a local broadcast newsroom; Today PR has become a 24/7, 365-days-a-year industry,...
Categories: ExclusivesFeature
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Wed, Aug 27, 2014

Perspective | Mobile measurement: still a concern...

Posted by Adgully Bureau   Aug 27th, 2014 at 08:30 am
As the tech-savvy population in the world and India is increasing at a rapid pace, it is now an accepted fact that 'Mobile' is plays a massive role and may multiply in the near in the future. Data collected by various researches indicates that not only is mobile...
Categories: ExclusivesFeature
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Wed, Aug 20, 2014

Perspective | India’s TV channels going the 'App' way: A boon or a bane?

Posted by Adgully Bureau   Aug 20th, 2014 at 08:30 am
Experts and studies indicate that India is already a member of the ‘multiple screens’ nations. So while you surf through your emails on your Ipad and watch your favourite show on TV, things however, are changing in a lot of ways and may be the other way around...
Categories: ExclusivesFeatureMediaDigital
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Wed, Aug 13, 2014

Perspective | Changing ‘Faces’ of television commercials...!

Posted by Adgully Bureau   Aug 13th, 2014 at 08:30 am
Revamping and innovating concepts, approaches and treatments as per the needs and demands of the consumer is an imbibed trait in the business of advertising, for brands / marketers and the creative teams. Supported by the constantly evolving advertising world and its tools;...
Categories: ExclusivesFeature
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Wed, Aug 06, 2014

Perspective | Hindi GEC’s going the ‘Finite way’?!

Posted by Adgully Bureau   Aug 6th, 2014 at 08:30 am
When it comes to watching TV, viewers across the globe have a common desire of watching shows that are interesting, have a fresh approach to story-telling and are entertaining. However, it’s been years that few formats such as Saas-Bahu sagas, romantic, thriller, comedy...
Categories: ExclusivesFeatureMediaTelevision
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Thu, Jul 10, 2014

Perspective | Geo-Targeting: To do or not to do?

Posted by Adgully Bureau   Jul 10th, 2014 at 08:30 am
Television today reaches every corner of the country (well, almost!) making not only content (shows) available to viewers but even commercial content like advertisements. As advertisers scrutinize every penny spent for all purposes, especially advertising, media companies are...
Categories: ExclusivesFeature
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Technology & Marketing Connect 2014-20th Nov


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