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Fri, Feb 27, 2015

Perspective | Radio & TV Broadcaster’s expectations from the Budget

Posted by Adgully Bureau   Feb 27th, 2015 at 08:15 am
The Union Budget for the Financial Year 2015-16 is just a day away and everyone is eyeing on what it brings to the table. Be it the aam aadmi, or various industries or the media. This time we at Adgully caught up with some of the broadcasters to know what they expect from the...
Categories: ExclusivesFeature


Wed, Feb 25, 2015

Perspective | Industry stalwarts have high expectations from Budget 2015-16

Posted by Adgully Bureau   Feb 25th, 2015 at 08:30 am
Every year the ‘aam aadmi’ awaits the Union Budget so that their tax liabilities are reduced. The industry also awaits the budget as it will bring in more clarity and direction in industry norms. With the new government we may expect changes this year and all of...
Categories: ExclusivesFeature


Wed, Feb 18, 2015

Perspective | Are Digital shows a viable option…?

Posted by Adgully Bureau   Feb 18th, 2015 at 08:30 am
As consumers today are labeled as 'smart and evolved users', broadcasting industry has also expanded its avenues and is somewhat set to use digital quite extensively. While Digital has been dominating traditional media in quite a few sectors/segment, how can content...
Categories: ExclusivesFeature


Fri, Feb 13, 2015

Perspective | Brands set to ride the ICC Wave

Posted by Adgully Bureau   Feb 13th, 2015 at 08:30 am
The ICC Cricket Cup 2015 is all set to begin this weekend. All the teams have already begun warm up matches in the Host country. While in 2011 India had an amazing performance, not to forget that they won the World Cup title that year. This year too there are hopes that the...
Categories: ExclusivesFeature


Wed, Feb 04, 2015

Perspective | Tube to test new genres in 2015

Posted by Adgully Bureau   Feb 4th, 2015 at 08:30 am
Television industry today is known to be one the most fragmented and evolving industries. Having come a long way, the television industry has witnessed a lot many ups and downs. If we go back to the era of Doordarshan that transformed the viewing habits of the Indian...
Categories: ExclusivesFeature


Wed, Jan 28, 2015

Perspective | Metro: The new destination for advertisers

Posted by Adgully Bureau   Jan 28th, 2015 at 08:30 am
Ever since the modern metro began operations in Delhi in 2002, advertisers have found another opportunity to connect with the consumers. Post Delhi, metro extended its horizon to Bangalore and then to Mumbai .Advertisers are leaving no stone unturned to tap this mode of...
Categories: ExclusivesFeature


Wed, Jan 21, 2015

Perspective | The next gen bookings; only on Mobiles

Posted by Adgully Bureau   Jan 21st, 2015 at 08:30 am
India is a rapidly advancing nation in the technological space. With the growing population and increasing smartphone penetration, India is going mobile and digital. Smartphone and internet is not just for rich and wealthy but more users are becoming informed by getting...
Categories: ExclusivesFeature


Wed, Jan 14, 2015

Perspective | Trending Now: Add-ons in Magazines

Posted by Adgully Bureau   Jan 14th, 2015 at 08:30 am
The Print media is declining in the International markets, but in India print media still plays a predominant role in a clients media plan.. Marketers do not shy away for exploring innovations in the print space .Kudos to the print sector whether it was mainline dailies or...
Categories: ExclusivesFeature


Thu, Jan 08, 2015

Perspective | Long Format Ads; a new quest for the brands?

Posted by Adgully Bureau   Jan 8th, 2015 at 08:30 am
From 30 seconds to now three to four or may be nine minutes, brands are betting big on the long format of digital advertisements and India seems to be no longer a stranger to that trend any more. While brands see it as an opportunity to delve into the heart and minds of their...
Categories: ExclusivesFeature


Wed, Dec 17, 2014

Perspective | ‘Appifying’ consumers..a boon or a bane…?

Posted by Adgully Bureau   Dec 17th, 2014 at 08:15 am
‘On-the-go’, a term that every marketer is targeting upon, is driving the whole Indian marketing scenario to a different level. It is not only driving the businesses but is actually re-defining the state of digital and marketing. The category of marketers that...
Categories: ExclusivesFeature


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