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Wed, Mar 18, 2015

Perspective | How effective are innovations in the OOH medium..?

Posted by Adgully Bureau   Mar 18th, 2015 at 08:30 am
Way back when advertising industry came into existence, Out Of Home (OOH) was one of the priority mediums for the marketers concerning the advantage of catering to masses. There was a phase when OOH took a back seat but from the last few years, OOH has kind of witnessed quite...
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Mon, Mar 16, 2015

Perspective | Industry expresses joy on passing of Insurance Bill

Posted by Adgully Bureau   Mar 16th, 2015 at 08:15 am
The Modi Government has indeed bought some Achhe Din for the Insurance Sector. After about 7 years, the Parliament finally passed the Insurance Bill raising FDI ceiling to 49%. While the bill was passed in the Lok Sabha last week, the Rajya Sabha was yet to pass the bill....
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Wed, Mar 11, 2015

Perspective | 15th year of LFW attracts diverse set of brands

Posted by Adgully Bureau   Mar 11th, 2015 at 08:30 am
Lakmé Fashion Week Summer/Resort 2015 marks the completion of fifteen glorious years of fashion. India’s premier fashion platform, recently unveiled the list of 84 participating designers and 15 sponsors, as part of the celebratory season. To be held from 18th to...
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Fri, Feb 27, 2015

Perspective | Radio & TV Broadcaster’s expectations from the Budget

Posted by Adgully Bureau   Feb 27th, 2015 at 08:15 am
The Union Budget for the Financial Year 2015-16 is just a day away and everyone is eyeing on what it brings to the table. Be it the aam aadmi, or various industries or the media. This time we at Adgully caught up with some of the broadcasters to know what they expect from the...
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Wed, Feb 25, 2015

Perspective | Industry stalwarts have high expectations from Budget 2015-16

Posted by Adgully Bureau   Feb 25th, 2015 at 08:30 am
Every year the ‘aam aadmi’ awaits the Union Budget so that their tax liabilities are reduced. The industry also awaits the budget as it will bring in more clarity and direction in industry norms. With the new government we may expect changes this year and all of...
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Wed, Feb 18, 2015

Perspective | Are Digital shows a viable option…?

Posted by Adgully Bureau   Feb 18th, 2015 at 08:30 am
As consumers today are labeled as 'smart and evolved users', broadcasting industry has also expanded its avenues and is somewhat set to use digital quite extensively. While Digital has been dominating traditional media in quite a few sectors/segment, how can content...
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Fri, Feb 13, 2015

Perspective | Brands set to ride the ICC Wave

Posted by Adgully Bureau   Feb 13th, 2015 at 08:30 am
The ICC Cricket Cup 2015 is all set to begin this weekend. All the teams have already begun warm up matches in the Host country. While in 2011 India had an amazing performance, not to forget that they won the World Cup title that year. This year too there are hopes that the...
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Wed, Feb 04, 2015

Perspective | Tube to test new genres in 2015

Posted by Adgully Bureau   Feb 4th, 2015 at 08:30 am
Television industry today is known to be one the most fragmented and evolving industries. Having come a long way, the television industry has witnessed a lot many ups and downs. If we go back to the era of Doordarshan that transformed the viewing habits of the Indian...
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Wed, Jan 28, 2015

Perspective | Metro: The new destination for advertisers

Posted by Adgully Bureau   Jan 28th, 2015 at 08:30 am
Ever since the modern metro began operations in Delhi in 2002, advertisers have found another opportunity to connect with the consumers. Post Delhi, metro extended its horizon to Bangalore and then to Mumbai .Advertisers are leaving no stone unturned to tap this mode of...
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Wed, Jan 21, 2015

Perspective | The next gen bookings; only on Mobiles

Posted by Adgully Bureau   Jan 21st, 2015 at 08:30 am
India is a rapidly advancing nation in the technological space. With the growing population and increasing smartphone penetration, India is going mobile and digital. Smartphone and internet is not just for rich and wealthy but more users are becoming informed by getting...
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