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Wed, Dec 17, 2014

Perspective | ‘Appifying’ consumers..a boon or a bane…?

Posted by Adgully Bureau   Dec 17th, 2014 at 08:15 am
‘On-the-go’, a term that every marketer is targeting upon, is driving the whole Indian marketing scenario to a different level. It is not only driving the businesses but is actually re-defining the state of digital and marketing. The category of marketers that...
Categories: ExclusivesFeature
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Adgully FORUMS | Industry Veterans give a thumbs up...!!

Posted by Adgully Bureau   Dec 17th, 2014 at 08:01 am
After successfully deep diving into the digital world at Adgully Forums on 11th of December in an upscale town hotel, the veterans of the industry gave a thumbs up to the initiative. We at Adgully caught up with few digital savvy CMOs to understand their experience at Adgully...
Categories: ExclusivesFeatureSpecialsForums
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Mon, Dec 15, 2014

Adgully FORUMS| New media and the rise of a smart user

Posted by Adgully Bureau   Dec 15th, 2014 at 08:30 am
When the CMOs came under one roof the forum took another route. With an aim to take digital thoughts and ideas all the more closer to its target audience, Adgully conducted The Adgully Forums on 11th December. The event took place in Mumbai’s Four Seasons hotel last...
Categories: ExclusivesFeatureSpecialsForums
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Adgully FORUMS | It’s the age of Smart CMOs

Posted by Adgully Bureau   Dec 15th, 2014 at 08:15 am
In the current times, the consumer has become more of a smart user. Technology is playing a growing role in every individual’s life, and it cuts across all ages. It has not only caught the eye of the younger generation but also of the older ones. It is responsible for...
Categories: ExclusivesFeatureSpecialsForums
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Fri, Dec 12, 2014

Adgully FORUMS | How smart CMOs are tackling the smart user...!

Posted by Adgully Bureau   Dec 12th, 2014 at 08:30 am
Digital is now the king of all. It has seen a meteoric rise to become one of the most powerful ways of modern day communication. With Digital being disruptive and going beyond the realms of just Social Media, there is a dynamic insistence for brands to engage users across...
Categories: ExclusivesFeatureSpecialsForums
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Thu, Nov 27, 2014

Perspective | Reality shows - Overcooked Plot or an overlooked thought

Posted by Adgully Bureau   Nov 27th, 2014 at 08:30 am
Television has become an important part of people's life as a source of information and entertainment. It has become a daily dose of supplement in the form of entertainment in our day to day life. From watching Mahabharata, Fauji, Malgudi Days, to Sa Re Ga Ma, we have...
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Thu, Nov 20, 2014

Perspective | TV is the new mecca for filmmakers!

Posted by Adgully Bureau   Nov 20th, 2014 at 08:30 am
Our country has always had a rich story telling tradition whether through a fairy tale or a soap opera. Initial era of Television saw luminous shows like hum Log, Ramayana, Mahabharta, Fauji, Waghle Ki Duniya etc which notched up the record of viewership numbers. People used...
Categories: ExclusivesFeatureMediaTelevision
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Thu, Nov 13, 2014

Perspective | Facebook: the new go-to for holiday marketers?!

Posted by Adgully Bureau   Nov 13th, 2014 at 08:30 am
As newer media platforms emerge with the advance of technology, not only are new marketing platforms developed but also, the scope to reach to newer and younger consumers has widened. Platforms like Facebook become the new go-to for marketers across categories and sizes, from...
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Wed, Oct 29, 2014

Perspective | TV shows going finite, viable or no?!

Posted by Adgully Bureau   Oct 29th, 2014 at 08:30 am
As children born in the 90’s, we have been evidences to changing television industry. From family dramas to mythology and from youth centric to fantasy; Indian television has come a long way. Not only has have the genres evolved, but production, story-telling and...
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Wed, Oct 08, 2014

Perspective | Theme Parks a new opportunity for brands?

Posted by Adgully Bureau   Oct 8th, 2014 at 08:30 am
As we all know the word 'marketing mix' refers to a unique blend of product, place, promotion and pricing strategies, usually called the 4 P's, designed to produce mutually satisfying exchanges with the target market and with marketing space becoming more complex...
Categories: ExclusivesFeature
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