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Wed, Aug 20, 2014

Perspective | India’s TV channels going App. A boon or a bane?

Posted by Adgully Bureau   Aug 20th, 2014 at 08:30 am
Experts and studies indicate that India is already a member of the ‘multiple screens’ nations. So while you surf through your emails on your Ipad and watch your favourite show on TV, things however, are changing in a lot of ways and may be the other way around...
Categories: ExclusivesFeatureMediaDigital
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Wed, Aug 13, 2014

Perspective | Changing ‘Faces’ of television commercials...!

Posted by Adgully Bureau   Aug 13th, 2014 at 08:30 am
Revamping and innovating concepts, approaches and treatments as per the needs and demands of the consumer is an imbibed trait in the business of advertising, for brands / marketers and the creative teams. Supported by the constantly evolving advertising world and its tools;...
Categories: ExclusivesFeature
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Wed, Aug 06, 2014

Perspective | Hindi GEC’s going the ‘Finite way’?!

Posted by Adgully Bureau   Aug 6th, 2014 at 08:30 am
When it comes to watching TV, viewers across the globe have a common desire of watching shows that are interesting, have a fresh approach to story-telling and are entertaining. However, it’s been years that few formats such as Saas-Bahu sagas, romantic, thriller, comedy...
Categories: ExclusivesFeatureMediaTelevision
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Thu, Jul 10, 2014

Perspective | Geo-Targeting: To do or not to do?

Posted by Adgully Bureau   Jul 10th, 2014 at 08:30 am
Television today reaches every corner of the country (well, almost!) making not only content (shows) available to viewers but even commercial content like advertisements. As advertisers scrutinize every penny spent for all purposes, especially advertising, media companies are...
Categories: ExclusivesFeature
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Wed, Jul 02, 2014

Perspective | Digital going the vernacular way...concern or unlocked potential?!

Posted by Adgully Bureau   Jul 2nd, 2014 at 08:30 am
An ironic situation that stands ahead of India's growing digital culture is the off sync in the rate of internet penetration in India and the literacy rates in the country. Alongside this imbalanced ratio is the fact not all of literate India is well versed with English,...
Categories: ExclusivesFeature
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Tue, Jul 01, 2014

Perspective | Expectations, opinions and hope: Budget 2014

Posted by Adgully Bureau   Jul 1st, 2014 at 08:15 am
It was only about a few weeks ago that the India witnessed the formation of a new government amidst news reports, uniquely done party campaigning activities, extensive usage of social media etc. As the newly formed government enters the testing phase with the budget...
Categories: ExclusivesFeature
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Wed, Jun 11, 2014

Perspective | Indian sports – heading to a league of leagues phase?!

Posted by Adgully Bureau   Jun 11th, 2014 at 08:30 am
Kabaddi kabaddi kabaddi...well that is the new sport to enter the league format sports presentation in India as the auction of India’s first Pro Kabaddi League culminated a few days back. India's sports scenario has undergone many changes in the last few years....
Categories: ExclusivesFeature
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Wed, Jun 04, 2014

Perspective | Digital advertising is passé, social engagement leading to good mullah?!

Posted by Adgully Bureau   Jun 4th, 2014 at 08:30 am
If you are worried about your folk’s friend request on a social media website, get over it. Today families bond over Instant Messaging platforms, our young sisters and older aunts learn fashion rules and cook fabulous American-style apple pie by watching videos on...
Categories: ExclusivesFeature
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Wed, May 21, 2014

Perspective | Going beyond Mumbai…

Posted by Adgully Bureau   May 21st, 2014 at 08:30 am
Mumbai, the city of dreams as it’s rightly called, has always been the preferred location for all businesses. From cloth merchandising to infrastructure and from F & B businesses to of course the entertainment sector; the city has been and continues to be attractive...
Categories: ExclusivesFeature
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Wed, May 14, 2014

Perspective | How brand partnerships scored in IPL 2014

Posted by Adgully Bureau   May 14th, 2014 at 08:30 am
The mega sporting event IPL is in its 7th season this year. Held between two nations high on cricket, IPL through its years of conception to existence has taught businesses across sectors to up their marketing and branding related games. The biggest brands in telecom,...
Categories: ExclusivesFeatureMarketingSports Marketing
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