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Wed, Jan 28, 2015

Perspective | Metro: The new destination for advertisers

Posted by Adgully Bureau   Jan 28th, 2015 at 08:30 am
Ever since the modern metro began operations in Delhi in 2002, advertisers have found another opportunity to connect with the consumers. Post Delhi, metro extended its horizon to Bangalore and then to Mumbai .Advertisers are leaving no stone unturned to tap this mode of...
Categories: ExclusivesFeature


Wed, Jan 21, 2015

Perspective | The next gen bookings; only on Mobiles

Posted by Adgully Bureau   Jan 21st, 2015 at 08:30 am
India is a rapidly advancing nation in the technological space. With the growing population and increasing smartphone penetration, India is going mobile and digital. Smartphone and internet is not just for rich and wealthy but more users are becoming informed by getting...
Categories: ExclusivesFeature


Wed, Jan 14, 2015

Perspective | Trending Now: Add-ons in Magazines

Posted by Adgully Bureau   Jan 14th, 2015 at 08:30 am
The Print media is declining in the International markets, but in India print media still plays a predominant role in a clients media plan.. Marketers do not shy away for exploring innovations in the print space .Kudos to the print sector whether it was mainline dailies or...
Categories: ExclusivesFeature


Thu, Jan 08, 2015

Perspective | Long Format Ads; a new quest for the brands?

Posted by Adgully Bureau   Jan 8th, 2015 at 08:30 am
From 30 seconds to now three to four or may be nine minutes, brands are betting big on the long format of digital advertisements and India seems to be no longer a stranger to that trend any more. While brands see it as an opportunity to delve into the heart and minds of their...
Categories: ExclusivesFeature


Wed, Dec 17, 2014

Perspective | ‘Appifying’ consumers..a boon or a bane…?

Posted by Adgully Bureau   Dec 17th, 2014 at 08:15 am
‘On-the-go’, a term that every marketer is targeting upon, is driving the whole Indian marketing scenario to a different level. It is not only driving the businesses but is actually re-defining the state of digital and marketing. The category of marketers that...
Categories: ExclusivesFeature


Adgully FORUMS | Industry Veterans give a thumbs up...!!

Posted by Adgully Bureau   Dec 17th, 2014 at 08:01 am
After successfully deep diving into the digital world at Adgully Forums on 11th of December in an upscale town hotel, the veterans of the industry gave a thumbs up to the initiative. We at Adgully caught up with few digital savvy CMOs to understand their experience at Adgully...
Categories: ExclusivesFeatureSpecialsForums


Mon, Dec 15, 2014

Adgully FORUMS| New media and the rise of a smart user

Posted by Adgully Bureau   Dec 15th, 2014 at 08:30 am
When the CMOs came under one roof the forum took another route. With an aim to take digital thoughts and ideas all the more closer to its target audience, Adgully conducted The Adgully Forums on 11th December. The event took place in Mumbai’s Four Seasons hotel last...
Categories: ExclusivesFeatureSpecialsForums


Adgully FORUMS | It’s the age of Smart CMOs

Posted by Adgully Bureau   Dec 15th, 2014 at 08:15 am
In the current times, the consumer has become more of a smart user. Technology is playing a growing role in every individual’s life, and it cuts across all ages. It has not only caught the eye of the younger generation but also of the older ones. It is responsible for...
Categories: ExclusivesFeatureSpecialsForums


Fri, Dec 12, 2014

Adgully FORUMS | How smart CMOs are tackling the smart user...!

Posted by Adgully Bureau   Dec 12th, 2014 at 08:30 am
Digital is now the king of all. It has seen a meteoric rise to become one of the most powerful ways of modern day communication. With Digital being disruptive and going beyond the realms of just Social Media, there is a dynamic insistence for brands to engage users across...
Categories: ExclusivesFeatureSpecialsForums


Thu, Nov 27, 2014

Perspective | Reality shows - Overcooked Plot or an overlooked thought

Posted by Adgully Bureau   Nov 27th, 2014 at 08:30 am
Television has become an important part of people's life as a source of information and entertainment. It has become a daily dose of supplement in the form of entertainment in our day to day life. From watching Mahabharata, Fauji, Malgudi Days, to Sa Re Ga Ma, we have...
Categories: ExclusivesFeature


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