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Mon, Jan 04, 2016

Year 2016 A Quick Look Ahead

Posted by Adgully Bureau   Jan 4th, 2016 at 03:49 am
Though the year 2016 started two days back, it is the first day in office for most of us in the new year, and hence here is wishing you a happy New Year once again. May you win more accounts, your agency wins more awards and if you started a new venture may it attain newer...
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Thu, Aug 20, 2015

In-app & native formats way forward for mobile advertising

Posted by Adgully Bureau   Aug 20th, 2015 at 02:34 am
Interactive Advertising Bureau (IAB) Europe has come out with a global study: Mobile Advertising Revenue 2014 – The state of mobile advertising around the world. As per the study mobile advertising has seen a 65% revenue growth to Euro 24 billion. Display advertising...
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Fri, Apr 17, 2015

Trending Now | Keeping neutrality of data is sacred, VML's Lochan

Posted by Adgully Bureau   Apr 17th, 2015 at 08:15 am
On April 24 the Indian telecom regulators are preparing to recommend that changes are required in the current telecom regulatory framework. Telecom operators are concerned primarily because of the excessive use of internet leading to congestion and bandwidth difficulties. 10%...
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Tue, Apr 14, 2015

Goafest 2015, Beyond Controversies

Posted by Adgully Bureau   Apr 14th, 2015 at 08:30 am
The three day long Goafest was indeed a success. Last few years have been mired in controversies; the industry was probably divided into two sets so far. We have seen that two agencies never participate in this fest, but looks like it was different this year. The tenth...
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Wed, Apr 08, 2015

Perspective | IPL 8 set to be a big draw; Digital to witness growth

Posted by Adgully Bureau   Apr 8th, 2015 at 08:30 am
It’s the 8th season of the IPL and the ad inventory, so to say is full with the broadcaster this time. Indeed a good sign because there’s only one sport in the country that gives the maximum reach to brands. In the extended cricket season which begins today,...
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Mon, Apr 06, 2015

Perspective | IRS disappoints publishers again

Posted by Adgully Bureau   Apr 6th, 2015 at 08:15 am
There has been a lot of hullabaloo about the IRS 2014 in the last one week. Some publishers were happy with their numbers while many others including top dailies like TOI, Amar Ujala, The Hindu and so on have rubbished the Readership survey. Well clearly the big ones...
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Fri, Mar 27, 2015

Additional speakers for Goafest Knowledge Seminars announced

Posted by Adgully Bureau   Mar 27th, 2015 at 08:30 am
The Organizing Committee of Goafest 2015 today released the second list of speakers for the Knowledge Seminars. The names are: Chetan Bhagat, Author, Vikas Bahl, Indian Film Producer, Screenwriter & Director, Suhas Gopinath, CEO and Chairman of Global INC., East India...
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Wed, Mar 18, 2015

Perspective | How effective are innovations in the OOH medium..?

Posted by Adgully Bureau   Mar 18th, 2015 at 08:30 am
Way back when advertising industry came into existence, Out Of Home (OOH) was one of the priority mediums for the marketers concerning the advantage of catering to masses. There was a phase when OOH took a back seat but from the last few years, OOH has kind of witnessed quite...
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Mon, Mar 16, 2015

Perspective | Industry expresses joy on passing of Insurance Bill

Posted by Adgully Bureau   Mar 16th, 2015 at 08:15 am
The Modi Government has indeed bought some Achhe Din for the Insurance Sector. After about 7 years, the Parliament finally passed the Insurance Bill raising FDI ceiling to 49%. While the bill was passed in the Lok Sabha last week, the Rajya Sabha was yet to pass the bill....
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Wed, Mar 11, 2015

Perspective | 15th year of LFW attracts diverse set of brands

Posted by Adgully Bureau   Mar 11th, 2015 at 08:30 am
Lakmé Fashion Week Summer/Resort 2015 marks the completion of fifteen glorious years of fashion. India’s premier fashion platform, recently unveiled the list of 84 participating designers and 15 sponsors, as part of the celebratory season. To be held from 18th to...
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