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Thu, May 02, 2013
Perspective | Specialized videos that convey a brand’s essence on the rise
Posted by Adgully Bureau May 2nd, 2013 at 08:30 am
A new trend has been on the rise these days. As experts in the digital and social media space have been predicting, engaging a brand’s consumer through video on the internet is on the rise. Video are becoming more important and clients see this as an opportunity to...
Categories: Exclusives, Feature,
Wed, Apr 24, 2013
Perspective | Goafest 2013: A bollywood potboiler!
Posted by Adgully Bureau Apr 24th, 2013 at 01:40 am
Sun. Sand. Water. Booze. The ingredients to this pot pourri are perfectly found in the holiday destination of Goa. The heady combinations of the available ingredients and the perfect setting of Goa makes it appropriate for anyone to forget office, deadlines, home and...
Wed, Apr 17, 2013
Perspective | Many mediums, many methods; fewer ideas?
Posted by Adgully Bureau Apr 17th, 2013 at 08:30 am
Brands today face a unique dilemma. With the growing mediums of communications, the challenge for them is to not only reach out to maximum TG but also to hit the eyeballs at the same time by being creative. In fact it may be fair to say that brands, in the race of...
Wed, Mar 20, 2013
Perspective | Do we need to be gender sensitized?
Posted by Adgully Bureau Mar 20th, 2013 at 08:30 am
When India wakes up to a brutal crime on one Monday morning, it goes berserk crying for legislation, blaming the media, television and the film industry and so on and so forth as the reason that propagates crime. Why it is that India rises up to an occasion only after an...
Wed, Feb 13, 2013
Perspective | Why crime shows dominating the weekend programming...?
Posted by Adgully Bureau Feb 13th, 2013 at 08:40 am
If one were to look at the whole scenario in terms of television shows in our country, it’s obvious that crime shows seem to have garnered a lot of eyeballs these days. There is ‘Shaitaan’ on Colors, ‘Savdhaan India’ on Life OK and ‘Crime...
Wed, Feb 06, 2013
Perspective | Are kids the advertisers shortcut to success...?
Posted by Adgully Bureau Feb 6th, 2013 at 08:30 am
On evidence of children’s presence in advertisements, it appears that their role has grown dramatically beyond pitching only for their constituency. Their influence has widened in their families because they are “more connected” to trends, desires, and...
Wed, Jan 30, 2013
Perspective | E-commerce in 2013: Where is it headed?
Posted by Adgully Bureau Jan 30th, 2013 at 08:30 am
There is no doubt about the fact that e-commerce in India is set for a rapid growth in the coming future and the year 2013 seems very promising. While 2012 witnessed consolidation and increase in e-Commerce, the current year looks set for consolidation of the trend. Even the...
Thu, Nov 29, 2012
Perspective | Art of Storytelling, re-energized by Radio!
Posted by Adgully Bureau Nov 29th, 2012 at 08:30 am
The art and trend of storytelling has always existed since time immemorial and is prevalent world over. Our ancestors and newer generations have grown up listening to stories from parents and grandparents. But people nowadays are so hard pressed for time and so...
Categories: Exclusives, Feature,
Thu, Nov 22, 2012
Perspective | Challenges in e-comm: Customer loyalty, logistics, tech
Posted by Adgully Bureau Nov 22nd, 2012 at 08:15 am
With a current estimated internet users base of 122 million in India which is expected to nearly triple to 350 million, India is in the midst of an e-commerce revolution. Enhanced exposure to internet amongst Indians has definitely impacted the Indian e-commerce ecosystem....
Wed, Nov 21, 2012
Perspective | E-Commerce - prospects, issues and challenges
Posted by Adgully Bureau Nov 21st, 2012 at 08:30 am
With a current estimated internet users base of 122 million in India which is expected to nearly triple to 350 million, India is in the midst of an e-commerce revolution. Enhanced exposure to internet amongst Indians has definitely impacted the Indian e-commerce ecosystem....
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