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Thu, Jul 11, 2013

Perspective | FM Radio lagging behind in content initiative...Why?

Posted by Adgully Bureau   Jul 11th, 2013 at 08:30 am
Private FM radio industry in India is more than a decade old now. Privatization of Radio industry began around the late 90s but the phase II licensing norms which made the business model viable gave the industry a real boost. But one still notices the glaring absence and lack...
Categories: ExclusivesFeatureMediaRadio
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Thu, Jul 04, 2013

Perspective | What attracts Big Screen actors towards the Small Screen; Money or Audience reach?

Posted by Adgully Bureau   Jul 4th, 2013 at 08:30 am
Now the Bollywood film industry has a new contender. It is none other than our Indian television industry which is booming to such an extent that Bollywood celebrities are keenly eyeing this medium as well. They are no more confined only to the 70 mm screen and a majority...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Jun 26, 2013

Perspective | Broadcasters adopt digital space as a way forward!

Posted by Adgully Bureau   Jun 26th, 2013 at 08:30 am
The growing internet and mobile penetration is seeing more and more marketers, advertisers and even broadcasters jumping on to the newest platform. May it be creating an app or promoting the channel’s activities aggressively on the digital media platforms like Facebook,...
Categories: ExclusivesFeatureMediaTelevision
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Thu, Jun 20, 2013

Perspective | After consumer brands, now channels experiment with brand extensions...

Posted by Adgully Bureau   Jun 20th, 2013 at 08:45 am
Brand extensions are nothing new. We have seen it already in the consumer products category where companies leverage on their strong brands to create brand extensions for their other products as well. For instance a bathing soap would have brand extensions in the shampoo and...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Jun 12, 2013

Perspective | Hindi GECs switch from Mythology to History; Will this work ?

Posted by Adgully Bureau   Jun 12th, 2013 at 08:30 am
It has been rightly said that excess of anything can be bad in the long run. The same goes for entertainment. Today we consume entertainment through mobiles, films, internet , television, Youtube etc. With audiences constantly on the look out for something new on television,...
Categories: ExclusivesFeature
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Wed, Jun 05, 2013

Perspective | Hindi GECs yet to give a serious thought to early primetime

Posted by Adgully Bureau   Jun 5th, 2013 at 08:15 am
Time Band has always played a vital role in our television industry, be it the early time band or the late one, channels have always been vying with each other for the primetime slot only to face tough competition. But of late there has been a race for the early time band...
Categories: ExclusivesFeatureMediaTelevision
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Wed, May 29, 2013

Perspective | Are Hindi GEC's actively working on community based content?

Posted by Adgully Bureau   May 29th, 2013 at 08:40 am
Going retrospective in an effort to understand how the popular element of ‘daily soaps’ emerged in entertainment , the first Hindi daily soap aired on Doordarshan in 1984 viz. 'Hum Log' cannot be erased from the mind’s of television viewers....
Categories: ExclusivesFeatureMediaTelevision
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Thu, May 02, 2013

Perspective | Specialized videos that convey a brand's essence on the rise

Posted by Adgully Bureau   May 2nd, 2013 at 08:30 am
A new trend has been on the rise these days. As experts in the digital and social media space have been predicting, engaging a brand’s consumer through video on the internet is on the rise. Video are becoming more important and clients see this as an opportunity to...
Categories: ExclusivesFeature
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Wed, Apr 24, 2013

Perspective | Goafest 2013: A bollywood potboiler!

Posted by Adgully Bureau   Apr 24th, 2013 at 01:40 am
Sun. Sand. Water. Booze. The ingredients to this pot pourri are perfectly found in the holiday destination of Goa. The heady combinations of the available ingredients and the perfect setting of Goa makes it appropriate for anyone to forget office, deadlines, home and only...
Categories: AdvertisingAgencyExclusivesFeature
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Wed, Apr 17, 2013

Perspective | Many mediums, many methods; fewer ideas?

Posted by Adgully Bureau   Apr 17th, 2013 at 08:30 am
Brands today face a unique dilemma. With the growing mediums of communications, the challenge for them is to not only reach out to maximum TG but also to hit the eyeballs at the same time by being creative. In fact it may be fair to say that brands, in the race of reaching...
Categories: AdvertisingAgencyExclusivesFeature
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