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Wed, Aug 07, 2013

Perspective | Television horrors vanished...Why?

Posted by Adgully Bureau   Aug 7th, 2013 at 08:30 am
A woman in a white saree with long flowing hair walks along a deserted road in the dark night. She gradually turns to face us revealing her blood shot eyes, and a frightful countenance accompanied by a horrifying background score giving viewers the goose bumps and scaring the...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Jul 31, 2013

Perspective | Eng GEC's chooses digital medium for engagement...Why?

Posted by Adgully Bureau   Jul 31st, 2013 at 08:30 am
The trend for channels to promote their shows through innovative and unique marketing strategies is fast picking up. Our readers may recall that we recently carried a feature on Hindi GECs that are making their presence felt in the digital space. This trend has been...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Jul 17, 2013

Perspective | 'Live Tweets' a new media tool to engage audiences...is it?

Posted by Adgully Bureau   Jul 17th, 2013 at 08:30 am
In the media industry experimentation and keeping up with trends is an ongoing process. The industry is evolving with the changing times and traditional media has been replaced with new media popularly referred to as digital and social which is an emerging trend in the ...
Categories: ExclusivesFeatureMediaDigital
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Thu, Jul 11, 2013

Perspective | FM Radio lagging behind in content initiative...Why?

Posted by Adgully Bureau   Jul 11th, 2013 at 08:30 am
Private FM radio industry in India is more than a decade old now. Privatization of Radio industry began around the late 90s but the phase II licensing norms which made the business model viable gave the industry a real boost. But one still notices the glaring absence and lack...
Categories: ExclusivesFeatureMediaRadio
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Thu, Jul 04, 2013

Perspective | What attracts Big Screen actors towards the Small Screen; Money or Audience reach?

Posted by Adgully Bureau   Jul 4th, 2013 at 08:30 am
Now the Bollywood film industry has a new contender. It is none other than our Indian television industry which is booming to such an extent that Bollywood celebrities are keenly eyeing this medium as well. They are no more confined only to the 70 mm screen and a majority...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Jun 26, 2013

Perspective | Broadcasters adopt digital space as a way forward!

Posted by Adgully Bureau   Jun 26th, 2013 at 08:30 am
The growing internet and mobile penetration is seeing more and more marketers, advertisers and even broadcasters jumping on to the newest platform. May it be creating an app or promoting the channel’s activities aggressively on the digital media platforms like Facebook,...
Categories: ExclusivesFeatureMediaTelevision
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Thu, Jun 20, 2013

Perspective | After consumer brands, now channels experiment with brand extensions...

Posted by Adgully Bureau   Jun 20th, 2013 at 08:45 am
Brand extensions are nothing new. We have seen it already in the consumer products category where companies leverage on their strong brands to create brand extensions for their other products as well. For instance a bathing soap would have brand extensions in the shampoo and...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Jun 12, 2013

Perspective | Hindi GECs switch from Mythology to History; Will this work ?

Posted by Adgully Bureau   Jun 12th, 2013 at 08:30 am
It has been rightly said that excess of anything can be bad in the long run. The same goes for entertainment. Today we consume entertainment through mobiles, films, internet , television, Youtube etc. With audiences constantly on the look out for something new on television,...
Categories: ExclusivesFeature
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Wed, Jun 05, 2013

Perspective | Hindi GECs yet to give a serious thought to early primetime

Posted by Adgully Bureau   Jun 5th, 2013 at 08:15 am
Time Band has always played a vital role in our television industry, be it the early time band or the late one, channels have always been vying with each other for the primetime slot only to face tough competition. But of late there has been a race for the early time band...
Categories: ExclusivesFeatureMediaTelevision
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Wed, May 29, 2013

Perspective | Are Hindi GEC's actively working on community based content?

Posted by Adgully Bureau   May 29th, 2013 at 08:40 am
Going retrospective in an effort to understand how the popular element of ‘daily soaps’ emerged in entertainment , the first Hindi daily soap aired on Doordarshan in 1984 viz. 'Hum Log' cannot be erased from the mind’s of television viewers....
Categories: ExclusivesFeatureMediaTelevision
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