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Mon, Aug 24, 2015

Star Sports and Twitter team up to launchTwitter emojis for ProKabaddi

Posted by Adgully Bureau   Aug 24th, 2015 at 01:40 am
Star Sports and Twitter have joined forces to take Pro Kabaddi global, with the launch of special Twitter emojis for the season two finale. This makes Pro Kabaddi part of an exclusive group of top global sports events in 2015 to have their unique Twitter emojis. The list...
Categories: MarketingSports MarketingMediaDigital
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Mon, Aug 03, 2015

SONY KIX acquires rights for LaLiga

Posted by Adgully Bureau   Aug 3rd, 2015 at 02:05 am
Scoring a hat-trick in the sports broadcasting industry, SONY KIX, has acquired the telecast rights to LaLiga, the premier division of the Spanish football league system. In what comes one of the most significant developments for the channel in the year, SONY KIX has bagged...
Categories: MarketingSports Marketing
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Sat, Aug 01, 2015

Star Sports Pro Kabaddi Season 2 gets bigger and better!

Posted by Adgully Bureau   Aug 1st, 2015 at 18:16 pm
Star Sports Pro Kabaddi, currently in its second edition, witnessed a stunning opening with a +45 viewership increase vs. the inaugural season. This unprecedented growth makes Star Sports Pro Kabaddi,the only domestic Indian sports league to witness a strong rise in...
Categories: MarketingSports Marketing
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Fri, Jul 31, 2015

Maxus powered by GroupM ESP wins the BCCI cricket home series sponsorship rights for PayTM

Posted by Adgully Bureau   Jul 31st, 2015 at 00:17 am
Maxus, India’s leading media agency, with GroupM ESP, has won the sponsorship rights for PayTM, for all home cricket series to be played from September 2015 to October 2019. The bids were opened today by the BCCI in New Delhi and announced immediately. The deal is...
Categories: MarketingSports Marketing
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Fri, Jul 24, 2015

Star Sports Pro Kabaddi sign Allu Arjun as its brand ambassador

Posted by Adgully Bureau   Jul 24th, 2015 at 02:01 am
Building on the tremendous success of its inaugural season, with a record 435 million viewers tuning in, the Kabaddi wave continues to sweep the country once again in season 2. Star Sports Pro Kabaddi opened to packed stadiums through its first leg in Mumbai. With a bigger...
Categories: MarketingSports Marketing
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Fri, Jul 17, 2015

Brands go kabaddi, kabaddi, kabaddi…

Posted by Adgully Bureau   Jul 17th, 2015 at 01:56 am
Kabaddi found first exposure on an international forum in 1936, Berlin Olympics. Almost 90 years now – ideally it should have become a popular sport in India if not across the globe. However, lack of support from the right quarters kept it to be a sport played in...
Categories: MarketingSports Marketing
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Thu, Jul 16, 2015

IPL: Brand(s), Ban and Future Impact

Posted by Adgully Bureau   Jul 16th, 2015 at 02:30 am
IPL, with high glam value and super excitement attached to it has changed the way we view Cricket. Though, it faces criticism from Cricket purists, its exponential growth year-on-year is subject of many a case studies. Packed stadiums, climbing TRPs, ad rates and revenues...
Categories: MarketingSports Marketing
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Wed, Jul 08, 2015

Sony Six bags broadcasting rights to the Sri Lanka vs India 2015 Test Series

Posted by Adgully Bureau   Jul 8th, 2015 at 00:40 am
The channel will telecast 3 Test Matches ‎SONY SIX, India’s premier sports and entertainment channel has acquired the exclusive broadcasting rights to the Sri Lanka vs India test series. The series to be held in Sri Lanka, will take place between August 12, 2015...
Categories: MarketingSports Marketing
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Mon, Jul 06, 2015

Screwvala's USports collaborates with KC College!

Posted by Adgully Bureau   Jul 6th, 2015 at 01:01 am
The Academia, Media and Sports Industry came together on Friday to launch a first of its kind one-year specialised Sports Management Program to create future sports managers.Professionals, trainers, team owners, journalists, communication experts and top Industry leaders from...
Categories: MarketingSports Marketing
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Tue, Jun 30, 2015

Oxigen to be the brand behind the Proteas' all T20 matches!

Posted by Adgully Bureau   Jun 30th, 2015 at 06:55 am
The Proteas T20 squad will walk onto the field against Bangladesh on 05 July 2015, with a new sponsor backing the team. Blue Label Telecoms has announced today that its Indian associate, Oxigen, will be the brand behind the Proteas for all T20 matches in the upcoming...
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