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Mon, Mar 02, 2015

Exclusive | In a first of its kind, Allen Solly partners with Wimbledon

Posted by Adgully Bureau   Mar 2nd, 2015 at 07:45 am
In a first of its kind strategic collaboration Allen Solly a smart formal dressing brand has announced their partnership with the prestigious tennis event in the world, The Championships, Wimbledon 2015. Solly which began operations in 1993 in India is an established player...
Categories: ExclusivesMarketingSports Marketing
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Mon, Feb 16, 2015

adidas launches new campaign, 'Take it'

Posted by Adgully Bureau   Feb 16th, 2015 at 06:03 am
Starting today, adidas brings its passion for sport to life with the global roll-out of a series of films called Sport 15. Throughout the year, Sport 15 will tell brand stories that motivate and inspire young athletes to be the best you can be at any level or at any sport...
Categories: MarketingSports Marketing
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Wed, Feb 11, 2015

Star India's subsidiary bags media rights for IPL

Posted by Adgully Bureau   Feb 11th, 2015 at 07:45 am
The Marketing Committee of the BCCI met in Mumbai, earlier today, to receive the bids made for certain Media Rights relating to the Pepsi IPL for the 2015, 2016 and 2017 seasons, for which a cumulative reserve price of INR 120 crores over the three seasons was set. The rights...
Categories: MarketingSports Marketing
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Mon, Feb 09, 2015

The BCCI partners with Twitter, launches Missed Call updates

Posted by Adgully Bureau   Feb 9th, 2015 at 08:01 am
The BCCI becomes the first sports federation globally to connect fans to its Twitter account via Missed Calls. Building on the success of key partnerships over the last year, including Team India’s home series against Sri Lanka in November 2014, the BCCI & Twitter...
Categories: MarketingSports Marketing
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Tue, Jan 27, 2015

CCL to raise funds for expansion of new celebrity format

Posted by Adgully Bureau   Jan 27th, 2015 at 06:30 am
CCL looking to raise Funds for its expansion into New Celebrity Formats. Sachiin Joshi who has business interests in Hospitality, Real Estate and Media is now keen to acquire stake in Celebrity Cricket League (CCL). CCL is the second most popular league in India after...
Categories: MarketingSports Marketing
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Mon, Jan 05, 2015

Aircel Chennai Open associates with Rado as ‘Official Time Keeper’

Posted by Adgully Bureau   Jan 5th, 2015 at 07:30 am
The organizers of the Aircel Chennai Open today announced that the tournament has extended its association with Swiss watch brand Rado as ‘Official Sponsor’. This will be the third year of the tournament’s association with the leading brand that is...
Categories: MarketingSports Marketing
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Fri, Dec 26, 2014

Aircel Chennai Open announces partnership with Tata Motors

Posted by Adgully Bureau   Dec 26th, 2014 at 07:30 am
India’s very own Tata Motors is the ‘Official Car Partner’ of Aircel Chennai Open 2015. This is the first year Tata is partnering the event, the 20th edition of which will be held at Chennai’s SDAT Stadium from January 5th to 11th 2015. Mayank...
Categories: MarketingSports Marketing
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Wed, Dec 10, 2014

Sportslovers prefer sports websites that offer great video content

Posted by Adgully Bureau   Dec 10th, 2014 at 07:30 am
Starsports.com, started just over 17 months back, has, for the first time, beaten leader Espncricinfo (a 20-year-old digital service) in terms of unique reach (4.242 mln for Star vs 4.233 mln for Espncricinfo) on unique reach according to the October 2014 metrics published by...
Categories: MarketingSports Marketing
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Thu, Nov 27, 2014

Repucom add Procam International to their portfolio

Posted by Adgully Bureau   Nov 27th, 2014 at 07:01 am
The leading sports marketing and research consultancy signs deals for two flagship marathons in India Global leader in sports maketing research, Repucom, have signed two deals with Procam International, India’s leading sports and leisure management...
Categories: MarketingSports Marketing
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Tue, Nov 18, 2014

Suresh Raina Joins ‘U P Wizards’, HIL

Posted by Adgully Bureau   Nov 18th, 2014 at 07:15 am
Suresh Raina, the ace cricketer, today joined the Hockey India League (HIL) franchise team - Uttar Pradesh Wizards as its co-owner. The announcement of his association was made by Abhijit Sarkar of Uttar Pradesh Wizards in an event held at Sahara Shaher, Lucknow in the...
Categories: MarketingSports Marketing
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