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Tue, Sep 02, 2014

Exclusive | Fitness Studio to share 'Fit for Life' idea: Reebok's Basu

Posted by Adgully Bureau   Sep 2nd, 2014 at 08:30 am
Over the years, Reebok as a brand has gradually been synonymous to sports and it's peripherals. With an aim of strengthening its focus towards becoming the most desirable premium fitness brand in the country, Reebok announced the launch of its first-ever Reebok Fitness...
Categories: ExclusivesExclusiveMarketingSports Marketing
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Ranbir Kapoor launches Mumbai City FC!

Posted by Adgully Bureau   Sep 2nd, 2014 at 06:30 am
Ranbir Kapoor and Bimal Parekh, owners of the Mumbai franchise of the Indian Super League, have announced that the metropolitan city’s very own team will be called Mumbai City Football Club (Mumbai City FC). The franchise also made known player names and launched the...
Categories: MarketingSports Marketing
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Mon, Sep 01, 2014

‘Let’s Football’ says Hero Indian Super League!

Posted by Adgully Bureau   Sep 1st, 2014 at 08:01 am
Hero Indian Super League, the anxiously awaited football extravaganza in the country, unveiled its’ official emblem in a grand fanfare, thus presenting India with its very own first ever, high-profile foot-balling competition. As a show of strength behind the Hero...
Categories: MarketingSports Marketing
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Tue, Aug 19, 2014

Fevicol rides on the Kabbadi wagon

Posted by Adgully Bureau   Aug 19th, 2014 at 07:01 am
Fevicol, one of the leading adhesive brands in Asia, has integrated with Pro Kabbadi League for an On-Air and On-Ground integration. The integration will go on till August 31. Anil Jayaraj, Chief Marketing Officer, Pidilite Industries Ltd, said, “Kabbadi is a sport...
Categories: MarketingSports Marketing
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Nissan ropes in Andrés Iniesta & Thiago Silva as new ambassadors

Posted by Adgully Bureau   Aug 19th, 2014 at 06:45 am
Nissan has confirmed Barcelona and Spain midfielder, Andrés Iniesta, as well as Brazil and Paris Saint-Germain captain, Thiago Silva, as their first global ambassadors for its UEFA Champions League partnership. As two of Nissan’s new Engineers of Excitement,...
Categories: MarketingCelebrity MarketingSports Marketing
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Tue, Aug 12, 2014

Percept Sport executes first edition of NSCI Super Sixes

Posted by Adgully Bureau   Aug 12th, 2014 at 07:15 am
Percept Sport, a strategic business unit of Percept Sports & Entertainment – a Percept Ltd company, successfully executed the inaugural chapter of the NSCI Super Sixes. The NSCI Super Sixes was held to celebrate the first anniversary of the Sardar Vallabhai Patel...
Categories: MarketingSports Marketing
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Wed, Aug 06, 2014

International Premier Tennis League appoints UFA Sports

Posted by Adgully Bureau   Aug 6th, 2014 at 07:30 am
The International Premier Tennis League and UFA Sports have signed an extensive cooperation agreement. UFA Sports will act as the exclusive marketer of the worldwide media rights of the International Premier Tennis League. The International Premier Tennis League (IPTL) is a...
Categories: MarketingSports Marketing
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Wed, Jul 23, 2014

Indian Super League gets Hero MotoCorp Ltd as title sponsor

Posted by Adgully Bureau   Jul 23rd, 2014 at 07:45 am
Hero MotoCorp Ltd has signed a three-year deal to be the Title Sponsor of the Indian Super League – the first-of-its-kind franchise-based football league in the country. With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star...
Categories: MarketingSports Marketing
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Thu, Jul 10, 2014

Study compares social media buzz generated globally and in India on Football

Posted by Adgully Bureau   Jul 10th, 2014 at 06:45 am
With the football fever gripping the world, footballlovers across the globe are not only catching the excitement on the television sets but also sharing their sentiments on social media platforms. The digital media has been buzzing with fans across age groups eagerly...
Categories: MarketingSports Marketing
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Thu, Jul 03, 2014

Decoding ‘logics of engagement’ of Football fans: Havas Sports study

Posted by Adgully Bureau   Jul 3rd, 2014 at 08:01 am
Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS Study launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab. With the FIFA World CupTM, this new research looks into the ways fans around the...
Categories: MarketingSports Marketing
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