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Wed, Jul 23, 2014

Indian Super League gets Hero MotoCorp Ltd as title sponsor

Posted by Adgully Bureau   Jul 23rd, 2014 at 07:45 am
Hero MotoCorp Ltd has signed a three-year deal to be the Title Sponsor of the Indian Super League – the first-of-its-kind franchise-based football league in the country. With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star...
Categories: MarketingSports Marketing
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Thu, Jul 10, 2014

Study compares social media buzz generated globally and in India on Football

Posted by Adgully Bureau   Jul 10th, 2014 at 06:45 am
With the football fever gripping the world, footballlovers across the globe are not only catching the excitement on the television sets but also sharing their sentiments on social media platforms. The digital media has been buzzing with fans across age groups eagerly...
Categories: MarketingSports Marketing
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Thu, Jul 03, 2014

Decoding ‘logics of engagement’ of Football fans: Havas Sports study

Posted by Adgully Bureau   Jul 3rd, 2014 at 08:01 am
Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS Study launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab. With the FIFA World CupTM, this new research looks into the ways fans around the...
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Thu, Jun 26, 2014

Maxus releases social media trends around FIFA World Cup 2014

Posted by Adgully Bureau   Jun 26th, 2014 at 06:40 am
In light of the ongoing FIFA World Cup, Maxus Insights team, in partnership with Radian6 have put together and released weekly roundup of Social Media Statistics and Insights around the ongoing FIFA World Cup. All the data and analysis is India specific only. Some of the...
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Mon, Jun 23, 2014

Indian Super League partners with English Premier League!

Posted by Adgully Bureau   Jun 23rd, 2014 at 08:20 am
The Indian Super League (ISL) has entered into a strategic partnership with the English Premier League (EPL) – the World’s most popular and successful Football League to bring its best practices to India under the exchange program. The Co-operation Agreement...
Categories: MarketingSports Marketing
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Fri, Jun 13, 2014

ESPNFC.COM officially launches for FIFA World Cup 2014

Posted by Adgully Bureau   Jun 13th, 2014 at 07:01 am
ESPN has officially unveiled the newly redesigned ESPNFC.com in advance of the 2014 FIFA World Cup. Designed with a mobile-first approach, ESPNFC.com is fully responsive across desktop, smartphone and tablet devices featuring English language editions customized by region...
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Tue, Jun 10, 2014

Pro-Kabaddi League’s Patna franchise named Patna Pirates

Posted by Adgully Bureau   Jun 10th, 2014 at 06:30 am
Rajesh Shah, owner of the Patna franchise of the Pro Kabaddi league, has announced Patna Pirates as the team name at a press conference here today. Unveiling the logo with much fanfare, Shah expressed his hope that the Patna Pirates led by ace player Rakesh Kumar would bring...
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Tue, Jun 03, 2014

Seven3Sports to bring Grand Slam on the smart devices!

Posted by Adgully Bureau   Jun 3rd, 2014 at 01:05 am
Seven3Sports, India's leading Sports Rights Company, today announced their agreement with NEO Sports, the official broadcaster of French Open in the Indian Sub-Continent, for the Digital & Mobile Rights License of the prestigious Grand Slam. Sports enthusiasts will...
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Mon, Jun 02, 2014

adidas unveils the official match ball for FIFA World Cup Final!

Posted by Adgully Bureau   Jun 2nd, 2014 at 01:05 am
adidas has unveiled the brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil™. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. The...
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Mon, May 26, 2014

SMAAASH announces ‘Total Sports Asia’ as its Exclusive Brand Solutions Agency

Posted by Adgully Bureau   May 26th, 2014 at 06:30 am
Smaaash Entertainment Pvt. Ltd. (“SMAAASH”) has announced its exclusive partnership with Total Sports Asia (TSA). A global leader in sports, entertainment & branding solutions, TSA will come on board as its exclusive Sponsorship Sales and Brand Solutions...
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