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"Marketing - Sports Marketing" Category
Mon, Jun 10, 2013
Mumbai Indians victory, will it inspire brand RELIANCE to connect more with cricket?
Posted by Adgully Bureau Jun 10th, 2013 at 07:02 am
I always wonder what made Nita Ambani to enter cricket through IPL and looks like it has at last paid her after their resounding victory over Chennai Super Kings. Now will this victory push them further to be more involved with cricket and from just associating with a team...
Wed, May 29, 2013
JSW enters into I-League; set to play their home games in Bangalore
Posted by Adgully Bureau May 29th, 2013 at 06:15 am
The $15 billion Indian conglomerate, JSW Group is poised to give the I-League a shot in the arm. Having earned a slot in the prestigious league of the All-India Football Federation (AIFF), JSW is ready to make their maiden venture on the India football horizon.
Mr Sajjan...
Categories: Marketing, Sports Marketing,
Tue, May 14, 2013
Mountain Dew fuels Pepsi IPL with ‘Dew Or Die’
Posted by Adgully Bureau May 14th, 2013 at 07:02 am
There are moments in every Pepsi IPL match that change the outcome of the game and differentiate between victory and defeat- a sixer on the last ball, a diving catch on the crease, Super Overs and more. This Pepsi IPL, Mountain Dew is all set to invigorate the passion and...
Categories: Marketing, Sports Marketing,
Thu, May 09, 2013
Emirates Shares a Smile with Arsenal
Posted by Adgully Bureau May 9th, 2013 at 07:20 am
Emirates has unveiled a new phase of its global Share a Smile campaign in partnership with Arsenal Football Club.
With the help of Emirates’ multilingual cabin crew, Arsenal players MikelArteta, Lukas Podolski, WojciechSzczęsny and Theo Walcott share some...
Categories: Marketing, Sports Marketing,
Tue, Apr 30, 2013
AgVoice | Cricketer’s wives are not so expensive for brand endorsements
Posted by Adgully Bureau Apr 30th, 2013 at 08:30 am
The Ariel brand has taken a big bang approach by leveraging the ongoing 6th IPL. Very clever and shrewd marketing. Call it ambush marketing or whatever you may like to call it but the front page advertisement in several dailies grabbed everybody’s eyeballs. Ariel has...
Mon, Apr 29, 2013
Linc Pen partners with Pune Warriors India!
Posted by Adgully Bureau Apr 29th, 2013 at 01:50 am
Linc Pen & Plastics has tied up as an official team sponsor for Pune Warriors India for the current season of the Indian Premier League (IPL 2013). Following the terms of the agreement, Linc Pen will have a presence on the leading side of the cap of the players of Pune...
Categories: Marketing, Sports Marketing,
Ex | Reaping from IPL partnership: USHA's Richa Singh
Posted by Adgully Bureau Apr 29th, 2013 at 01:46 am
With cricket’s popularity at its high during the annual Indian Premier League (IPL), the cricket carnival has provided a new summer season opportunity to consumer brands and companies having a B2C presence. It is not surprising that brands look at IPL for association of...
Fri, Apr 26, 2013
American Swan partners with Pune Warriors India!
Posted by Adgully Bureau Apr 26th, 2013 at 06:15 am
American Swan (www.americanswan.com) has announced its association with the IPL team -Pune Warriors India. The American Swan brand is the official lifestyle clothing partner for the team this season and the Pune Warriors players will be seen wearing co-branded American Swan...
Categories: Marketing, Sports Marketing,
Thu, Apr 25, 2013
Nike kicks off Manchester United Premier Cup India leg
Posted by Adgully Bureau Apr 25th, 2013 at 01:50 am
Nike today announced the start of this year’s edition of its grassroots football initiative - the Manchester United Premier Cup (MUPC) in India. In its 20th year globally and eighth year in India, Nike’s MUPC is all set to see some of the country’s best...
Categories: Marketing, Sports Marketing,
RCB gets Fit for Glory with Reebok CrossFit!
Posted by Adgully Bureau Apr 25th, 2013 at 00:25 am
Reebok, the world’s primary fitness brand has trained sports stars across various sports with its innovative workout regime – Reebok CrossFit. This modern form of workout is quick and can be performed outdoors without traditional gym equipments, thus making it...
Categories: Marketing, Sports Marketing,
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