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Fri, Jul 24, 2015

Star Sports Pro Kabaddi sign Allu Arjun as its brand ambassador

Posted by Adgully Bureau   Jul 24th, 2015 at 02:01 am
Building on the tremendous success of its inaugural season, with a record 435 million viewers tuning in, the Kabaddi wave continues to sweep the country once again in season 2. Star Sports Pro Kabaddi opened to packed stadiums through its first leg in Mumbai. With a bigger...
Categories: MarketingSports Marketing


Fri, Jul 17, 2015

Brands go kabaddi, kabaddi, kabaddi…

Posted by Adgully Bureau   Jul 17th, 2015 at 01:56 am
Kabaddi found first exposure on an international forum in 1936, Berlin Olympics. Almost 90 years now – ideally it should have become a popular sport in India if not across the globe. However, lack of support from the right quarters kept it to be a sport played in...
Categories: MarketingSports Marketing


Thu, Jul 16, 2015

IPL: Brand(s), Ban and Future Impact

Posted by Adgully Bureau   Jul 16th, 2015 at 02:30 am
IPL, with high glam value and super excitement attached to it has changed the way we view Cricket. Though, it faces criticism from Cricket purists, its exponential growth year-on-year is subject of many a case studies. Packed stadiums, climbing TRPs, ad rates and revenues...
Categories: MarketingSports Marketing


Wed, Jul 08, 2015

Sony Six bags broadcasting rights to the Sri Lanka vs India 2015 Test Series

Posted by Adgully Bureau   Jul 8th, 2015 at 00:40 am
The channel will telecast 3 Test Matches ‎SONY SIX, India’s premier sports and entertainment channel has acquired the exclusive broadcasting rights to the Sri Lanka vs India test series. The series to be held in Sri Lanka, will take place between August 12, 2015...
Categories: MarketingSports Marketing


Mon, Jul 06, 2015

Screwvala's USports collaborates with KC College!

Posted by Adgully Bureau   Jul 6th, 2015 at 01:01 am
The Academia, Media and Sports Industry came together on Friday to launch a first of its kind one-year specialised Sports Management Program to create future sports managers.Professionals, trainers, team owners, journalists, communication experts and top Industry leaders from...
Categories: MarketingSports Marketing


Tue, Jun 30, 2015

Oxigen to be the brand behind the Proteas' all T20 matches!

Posted by Adgully Bureau   Jun 30th, 2015 at 06:55 am
The Proteas T20 squad will walk onto the field against Bangladesh on 05 July 2015, with a new sponsor backing the team. Blue Label Telecoms has announced today that its Indian associate, Oxigen, will be the brand behind the Proteas for all T20 matches in the upcoming...
Categories: MarketingSports Marketing


Mon, Jun 22, 2015

Star Sports and Hockey India inks agreement till 2018

Posted by Adgully Bureau   Jun 22nd, 2015 at 00:50 am
Hockey India today announced that the telecast rights for the Hockey India League and all International Hockey matches hosted by Hockey India in India has been extended with Star Sports for a period of another three years, from 2016 to 2018 inclusive. Star Sports and Hockey...
Categories: MarketingSports Marketing


Thu, Jun 11, 2015

Shah Rukh Khan invests in CPL franchise off Trinidad & Tobago

Posted by Adgully Bureau   Jun 11th, 2015 at 04:42 am
Bollywood star Shah Rukh Khan has expanded his portfolio of owning cricket teams by investing in Caribbean Premier League (CPL) T20 team Trinidad & Tobago Red Steel. The 49-year-old already owns the Kolkata Knight Riders in the Indian Premier League (IPL) with co-owners...
Categories: MarketingSports Marketing


Pepsico scores with UEFA Champions League

Posted by Adgully Bureau   Jun 11th, 2015 at 00:35 am
New partnership underlines Food & Beverage leader’s long-standing passion for the beautiful game PepsiCo’s flagship global brands Lay’s, Gatorade and Pepsi MAX / Pepsi are joining forces with the UEFA Champions League as PepsiCo today...
Categories: MarketingSports Marketing


Tue, Jun 09, 2015

Oakley launches new brand movement with "One Obsession" Campaign

Posted by Adgully Bureau   Jun 9th, 2015 at 00:15 am
People around the world are invited to join the #LiveYours movement, share their passion and inspire others My ‘One Obsession’ has always been to play for India, and wear the India cap with pride. Throughout my younger days, and coming through...
Categories: MarketingSports MarketingMediaDigital


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