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Wed, Sep 30, 2015

FC Goa confirms Sukhvinder Singh as the CEO

Posted by Adgully Bureau   Sep 30th, 2015 at 00:34 am
FC Goa impressed the football world with its style of football, technical prowess and flair in the first season of the Hero - Indian Super League. While the preparations for the second season are in full swing, the owners of the team have established a comprehensive and...
Categories: MarketingSports Marketing


Thu, Sep 24, 2015

Percept Sports & Entertainment bags the Marketing & Promotions mandate for Maharashtra Tourism

Posted by Adgully Bureau   Sep 24th, 2015 at 01:17 am
Percept Sports & Entertainment, the Strategic Business Unit of Percept One, bagged the prestigious Brand Activation & Promotions mandate for Maharashtra Tourism. Percept Sports & Entertainment’s 360-degree scope of work encompassed conceptualizing the...
Categories: MarketingSports Marketing


Fri, Sep 11, 2015

Virat Kohli Starts Tennis Innings: Joins ‘UAE Royals’ as Co-Owner

Posted by Adgully Bureau   Sep 11th, 2015 at 02:03 am
One of the greatest tennis players of all time and current world number two, Roger Federer has joined the UAE Royals franchise in the second season of the Coca-Cola International Premier Tennis League (IPTL) 2015 that will be held from 2nd to 20th December 2015. The...
Categories: MarketingSports Marketing


Thu, Sep 03, 2015

Manchester United Announces Global Partnership With HCL Technologies

Posted by Adgully Bureau   Sep 3rd, 2015 at 02:25 am
Manchester United has today announced a ground-breaking global partnership with leading IT services company HCL Technologies. As part of this partnership HCL and Manchester United will work together to explore and unveil a number of digital initiatives to transform the...
Categories: MarketingSports Marketing


Mon, Aug 24, 2015

Star Sports and Twitter team up to launchTwitter emojis for ProKabaddi

Posted by Adgully Bureau   Aug 24th, 2015 at 01:40 am
Star Sports and Twitter have joined forces to take Pro Kabaddi global, with the launch of special Twitter emojis for the season two finale. This makes Pro Kabaddi part of an exclusive group of top global sports events in 2015 to have their unique Twitter emojis. The list...
Categories: MarketingSports MarketingMediaDigital


Mon, Aug 03, 2015

SONY KIX acquires rights for LaLiga

Posted by Adgully Bureau   Aug 3rd, 2015 at 02:05 am
Scoring a hat-trick in the sports broadcasting industry, SONY KIX, has acquired the telecast rights to LaLiga, the premier division of the Spanish football league system. In what comes one of the most significant developments for the channel in the year, SONY KIX has bagged...
Categories: MarketingSports Marketing


Sat, Aug 01, 2015

Star Sports Pro Kabaddi Season 2 gets bigger and better!

Posted by Adgully Bureau   Aug 1st, 2015 at 18:16 pm
Star Sports Pro Kabaddi, currently in its second edition, witnessed a stunning opening with a +45 viewership increase vs. the inaugural season. This unprecedented growth makes Star Sports Pro Kabaddi,the only domestic Indian sports league to witness a strong rise in...
Categories: MarketingSports Marketing


Fri, Jul 31, 2015

Maxus powered by GroupM ESP wins the BCCI cricket home series sponsorship rights for PayTM

Posted by Adgully Bureau   Jul 31st, 2015 at 00:17 am
Maxus, India’s leading media agency, with GroupM ESP, has won the sponsorship rights for PayTM, for all home cricket series to be played from September 2015 to October 2019. The bids were opened today by the BCCI in New Delhi and announced immediately. The deal is...
Categories: MarketingSports Marketing


Fri, Jul 24, 2015

Star Sports Pro Kabaddi sign Allu Arjun as its brand ambassador

Posted by Adgully Bureau   Jul 24th, 2015 at 02:01 am
Building on the tremendous success of its inaugural season, with a record 435 million viewers tuning in, the Kabaddi wave continues to sweep the country once again in season 2. Star Sports Pro Kabaddi opened to packed stadiums through its first leg in Mumbai. With a bigger...
Categories: MarketingSports Marketing


Fri, Jul 17, 2015

Brands go kabaddi, kabaddi, kabaddi…

Posted by Adgully Bureau   Jul 17th, 2015 at 01:56 am
Kabaddi found first exposure on an international forum in 1936, Berlin Olympics. Almost 90 years now – ideally it should have become a popular sport in India if not across the globe. However, lack of support from the right quarters kept it to be a sport played in...
Categories: MarketingSports Marketing


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