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Tue, Aug 19, 2014

Fevicol rides on the Kabbadi wagon

Posted by Adgully Bureau   Aug 19th, 2014 at 07:01 am
Fevicol, one of the leading adhesive brands in Asia, has integrated with Pro Kabbadi League for an On-Air and On-Ground integration. The integration will go on till August 31. Anil Jayaraj, Chief Marketing Officer, Pidilite Industries Ltd, said, “Kabbadi is a sport...
Categories: MarketingSports Marketing
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Nissan ropes in Andrés Iniesta & Thiago Silva as new ambassadors

Posted by Adgully Bureau   Aug 19th, 2014 at 06:45 am
Nissan has confirmed Barcelona and Spain midfielder, Andrés Iniesta, as well as Brazil and Paris Saint-Germain captain, Thiago Silva, as their first global ambassadors for its UEFA Champions League partnership. As two of Nissan’s new Engineers of Excitement,...
Categories: MarketingCelebrity MarketingSports Marketing
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Tue, Aug 12, 2014

Percept Sport executes first edition of NSCI Super Sixes

Posted by Adgully Bureau   Aug 12th, 2014 at 07:15 am
Percept Sport, a strategic business unit of Percept Sports & Entertainment – a Percept Ltd company, successfully executed the inaugural chapter of the NSCI Super Sixes. The NSCI Super Sixes was held to celebrate the first anniversary of the Sardar Vallabhai Patel...
Categories: MarketingSports Marketing
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Wed, Aug 06, 2014

International Premier Tennis League appoints UFA Sports

Posted by Adgully Bureau   Aug 6th, 2014 at 07:30 am
The International Premier Tennis League and UFA Sports have signed an extensive cooperation agreement. UFA Sports will act as the exclusive marketer of the worldwide media rights of the International Premier Tennis League. The International Premier Tennis League (IPTL) is a...
Categories: MarketingSports Marketing
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Wed, Jul 23, 2014

Indian Super League gets Hero MotoCorp Ltd as title sponsor

Posted by Adgully Bureau   Jul 23rd, 2014 at 07:45 am
Hero MotoCorp Ltd has signed a three-year deal to be the Title Sponsor of the Indian Super League – the first-of-its-kind franchise-based football league in the country. With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star...
Categories: MarketingSports Marketing
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Thu, Jul 10, 2014

Study compares social media buzz generated globally and in India on Football

Posted by Adgully Bureau   Jul 10th, 2014 at 06:45 am
With the football fever gripping the world, footballlovers across the globe are not only catching the excitement on the television sets but also sharing their sentiments on social media platforms. The digital media has been buzzing with fans across age groups eagerly...
Categories: MarketingSports Marketing
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Thu, Jul 03, 2014

Decoding ‘logics of engagement’ of Football fans: Havas Sports study

Posted by Adgully Bureau   Jul 3rd, 2014 at 08:01 am
Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS Study launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab. With the FIFA World CupTM, this new research looks into the ways fans around the...
Categories: MarketingSports Marketing
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Thu, Jun 26, 2014

Maxus releases social media trends around FIFA World Cup 2014

Posted by Adgully Bureau   Jun 26th, 2014 at 06:40 am
In light of the ongoing FIFA World Cup, Maxus Insights team, in partnership with Radian6 have put together and released weekly roundup of Social Media Statistics and Insights around the ongoing FIFA World Cup. All the data and analysis is India specific only. Some of the...
Categories: AdvertisingMarketingSports Marketing
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Mon, Jun 23, 2014

Indian Super League partners with English Premier League!

Posted by Adgully Bureau   Jun 23rd, 2014 at 08:20 am
The Indian Super League (ISL) has entered into a strategic partnership with the English Premier League (EPL) – the World’s most popular and successful Football League to bring its best practices to India under the exchange program. The Co-operation Agreement...
Categories: MarketingSports Marketing
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Fri, Jun 13, 2014

ESPNFC.COM officially launches for FIFA World Cup 2014

Posted by Adgully Bureau   Jun 13th, 2014 at 07:01 am
ESPN has officially unveiled the newly redesigned ESPNFC.com in advance of the 2014 FIFA World Cup. Designed with a mobile-first approach, ESPNFC.com is fully responsive across desktop, smartphone and tablet devices featuring English language editions customized by region...
Categories: MarketingSports Marketing
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