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Wed, Mar 12, 2014

Red Bull X- Fighters to kick off in Mexico on 14th March

Posted by Adgully Bureau   Mar 12th, 2014 at 07:20 am
A spectacular victory in Mexico City last season sent Thomas Pagès of France flying off on his way to win the Red Bull X-Fighters World Tour but the fearless Frenchman knows that another season-opening triumph in front of 42,000 spectators in the high-altitude of the...
Categories: MarketingSports Marketing


Tue, Mar 11, 2014

Speedo renews relationship with Spanish Swimming Federation

Posted by Adgully Bureau   Mar 11th, 2014 at 07:20 am
The world's leading swimwear brand, Speedo, has signed a three-year deal with the Spanish Swimming Federation as its exclusive product and sportswear supplier. Speedo will provide equipment and apparel for all RFEN (Real Federación Española de...
Categories: MarketingSports Marketing


Fri, Mar 07, 2014

Will brand Kohli surge ahead of Dhoni?

Posted by Adgully Bureau   Mar 7th, 2014 at 08:01 am
With a new breed of contenders on the rise in the gentlemen’s sport, cricketer ViratKohli’s trust has seen a dramatic rise vis-à-vis Mahendra Singh Dhoni. A series of losses overseas for team India saw skipper M.S.Dhoni’s popularity taking a dip on...
Categories: MarketingMarket ResearchSports Marketing


Thu, Mar 06, 2014

Sports marketing spends in India rose roughly two fold: Study

Posted by Adgully Bureau   Mar 6th, 2014 at 08:15 am
GroupM ESP, the Sports & Entertainment arm of GroupM, the world’s largest media investment planning company and SportzPower, India’s leading provider of sports business news and knowledge, have collaborated to bring the most comprehensive report on Sports...
Categories: MarketingMarket ResearchSports Marketing


Mon, Feb 24, 2014

Heineken kicks-off of its UEFA CHAMPIONS LEAGUE 2014 extravaganza

Posted by Adgully Bureau   Feb 24th, 2014 at 00:36 am
Heineken, the world’s iconic premium beer brand and the global sponsor of the UEFA Champions League, extends its India association with the world’s most prestigious football league! This time however, Heineken promises an experience much bigger, better and larger...
Categories: MarketingSports Marketing


Fri, Feb 21, 2014

Garnier Men continues to groom Rajasthan Royals in IPL 2014

Posted by Adgully Bureau   Feb 21st, 2014 at 01:07 am
Rajasthan Royals has announced Garnier Men as their Official Grooming Partner for the third consecutive IPL season. Garnier Men, a leading brand in the skin-care and grooming space for men will also find a presence on the striking uniforms, match-day caps and helmets of the...
Categories: MarketingSports Marketing


Nissan starts the qualifying rounds for it's GT Academy

Posted by Adgully Bureau   Feb 21st, 2014 at 00:57 am
Nissan starts the qualifying rounds, for its award-winning driver discovery and development programme, GT Academy at Ambience Mall, Gurgaon. The ‘virtual’ competition on simulators will be open for participation until Feb 23, 2014. Delhi (NCR) is the first of the...
Categories: MarketingSports Marketing


Thu, Feb 20, 2014

Asia Cup Cricket 2014 gets Cycle Agarbathies as powered by sponsor!

Posted by Adgully Bureau   Feb 20th, 2014 at 00:55 am
Cycle Pure Agarbathies has further strengthened its longstanding association with cricket by powering the 12th edition Asia Cup cricket tournament. As a result of the association, the Cup will be called ‘Arise Asia Cup - Powered by Cycle Pure...
Categories: MarketingSports Marketing


Mon, Feb 17, 2014

New Zealand celebrates one year to go for ICC Cricket World Cup '15

Posted by Adgully Bureau   Feb 17th, 2014 at 07:02 am
New Zealand’s love affair with cricket did hit an all-time high on 14th Feb, as the country celebrates 12 months to go until the opening match of the 2015 ICC Cricket World Cup. Countdown clocks started ticking in the seven host cities around New Zealand as giant...
Categories: MarketingSports Marketing


Fri, Feb 14, 2014

Dream Theatre brings the licensing business of Real Madrid CF to India

Posted by Adgully Bureau   Feb 14th, 2014 at 01:01 am
The year starts with a bang for brand management and licensing agency Dream Theatre Pvt Ltd. as they close one of the biggest deals in sports licensing. Dream Theatre that already represents the FIFA World Cup 2014 across all categories for India, has now announced their...
Categories: MarketingSports Marketing


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