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Wed, May 14, 2014

Perspective | How brand partnerships scored in IPL 2014

Posted by Adgully Bureau   May 14th, 2014 at 08:30 am
The mega sporting event IPL is in its 7th season this year. Held between two nations high on cricket, IPL through its years of conception to existence has taught businesses across sectors to up their marketing and branding related games. The biggest brands in telecom,...
Categories: ExclusivesFeatureMarketingSports Marketing
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Thu, May 08, 2014

NBA launches online store in India, powered by Jabong.com

Posted by Adgully Bureau   May 8th, 2014 at 06:01 am
The National Basketball Association (NBA) and Jabong announced the launch of the first official NBA online store in India, NBAStore.in. The announcement was made at a press conference in Mumbai attended by Bollywood star and NBA fan Abhishek Bachchan. Through this...
Categories: MarketingSports Marketing
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Mon, May 05, 2014

AgTalk | Opportunities like IPL promise a decent ROI: Aventus Retail's Barathi

Posted by Adgully Bureau   May 5th, 2014 at 08:30 am
WHSmith, for people across countries is best known as a chain of convenience stores at airports and railway stations besides other places across the world. The UK-based retailer, engaged in the sale of books, stationery, magazines, newspapers, confectionery, travel and...
Categories: ExclusivesAgTalkMarketingSports Marketing
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Fri, May 02, 2014

On Fitness, brand re-positioning and more: Reebok India’s Basu

Posted by Adgully Bureau   May 2nd, 2014 at 08:20 am
Reebok, a name synonymous to sports, fitness and now lifestyle has recently launched a new brand campaign, “Live with Fire” for Reebok India. The brand campaign officially unveiled the new brand mark – Reebok Delta and also featured an exciting commercial...
Categories: MarketingSports Marketing
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Fri, Apr 25, 2014

HTC named as official mobile partner for Delhi Daredevils!

Posted by Adgully Bureau   Apr 25th, 2014 at 06:01 am
HTC has announced their association with the GMR Group owned cricket franchise – Delhi Daredevils. The alliance formalizes HTC One M8, as the “official phone” for Delhi Daredevils team. HTC recently unveiled the highly anticipated new HTC One (M8), the...
Categories: Sports MarketingMarketing
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Fri, Apr 18, 2014

Kings XI Punjab rearing to go with 14 sponsors this year!

Posted by Adgully Bureau   Apr 18th, 2014 at 08:01 am
Starting the upcoming IPL season on a positive note, Kings XI Punjab today announced Tata Motors Prima as their title sponsor. The franchisee has also on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports...
Categories: MarketingSports Marketing
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KamaSutra is the official grooming partner for Delhi Daredevils

Posted by Adgully Bureau   Apr 18th, 2014 at 07:30 am
JK Ansell Ltd. – A 50:50 joint venture between the Raymond Group & Ansell Ltd. today announced their association with the IPL Team : Delhi Daredevils. KamaSutra Deos is the Associate Sponsor of Delhi Daredevilsand as a part of this association; KS Deos has won the...
Categories: MarketingSports Marketing
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Thu, Apr 17, 2014

Etihad, Jet signs sponsorship deal with Mumbai Indians!

Posted by Adgully Bureau   Apr 17th, 2014 at 07:18 am
In an effort to continue to strengthen ties with India and equity partner, Etihad Airways, the national airline of the United Arab Emirates (UAE) and Jet Airways, have entered a new sponsorship deal naming both airlines as principal sponsors and official airlines of the...
Categories: MarketingSports Marketing
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Tue, Apr 15, 2014

Delhi Daredevils go Quikr at IPL7!

Posted by Adgully Bureau   Apr 15th, 2014 at 06:45 am
With IPL just round the corner, marketing activites have just begun to heat up. The Delhi Daredevils unveiled their jersey for the seventh edition of the Pepsi IPL with India’s largest online classifieds platform Quikr.com coming in as the principal sponsor. The GMR...
Categories: MarketingSports Marketing
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Mon, Apr 14, 2014

Indian Super League set to herald a new era

Posted by Adgully Bureau   Apr 14th, 2014 at 08:15 am
India finds many a similarities on its foundation of football to that of world’s football history, and its own 40 year cycles of reinventions every century. The world witnessed its first attempt to codify the rules of the game in 1848 by Cambridge University, London and...
Categories: MarketingSports Marketing
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