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Mon, Feb 24, 2014

Heineken kicks-off of its UEFA CHAMPIONS LEAGUE 2014 extravaganza

Posted by Adgully Bureau   Feb 24th, 2014 at 00:36 am
Heineken, the world’s iconic premium beer brand and the global sponsor of the UEFA Champions League, extends its India association with the world’s most prestigious football league! This time however, Heineken promises an experience much bigger, better and larger...
Categories: MarketingSports Marketing
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Fri, Feb 21, 2014

Garnier Men continues to groom Rajasthan Royals in IPL 2014

Posted by Adgully Bureau   Feb 21st, 2014 at 01:07 am
Rajasthan Royals has announced Garnier Men as their Official Grooming Partner for the third consecutive IPL season. Garnier Men, a leading brand in the skin-care and grooming space for men will also find a presence on the striking uniforms, match-day caps and helmets of the...
Categories: MarketingSports Marketing
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Nissan starts the qualifying rounds for it's GT Academy

Posted by Adgully Bureau   Feb 21st, 2014 at 00:57 am
Nissan starts the qualifying rounds, for its award-winning driver discovery and development programme, GT Academy at Ambience Mall, Gurgaon. The ‘virtual’ competition on simulators will be open for participation until Feb 23, 2014. Delhi (NCR) is the first of the...
Categories: MarketingSports Marketing
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Thu, Feb 20, 2014

Asia Cup Cricket 2014 gets Cycle Agarbathies as powered by sponsor!

Posted by Adgully Bureau   Feb 20th, 2014 at 00:55 am
Cycle Pure Agarbathies has further strengthened its longstanding association with cricket by powering the 12th edition Asia Cup cricket tournament. As a result of the association, the Cup will be called ‘Arise Asia Cup - Powered by Cycle Pure...
Categories: MarketingSports Marketing
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Mon, Feb 17, 2014

New Zealand celebrates one year to go for ICC Cricket World Cup '15

Posted by Adgully Bureau   Feb 17th, 2014 at 07:02 am
New Zealand’s love affair with cricket did hit an all-time high on 14th Feb, as the country celebrates 12 months to go until the opening match of the 2015 ICC Cricket World Cup. Countdown clocks started ticking in the seven host cities around New Zealand as giant...
Categories: MarketingSports Marketing
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Fri, Feb 14, 2014

Dream Theatre brings the licensing business of Real Madrid CF to India

Posted by Adgully Bureau   Feb 14th, 2014 at 01:01 am
The year starts with a bang for brand management and licensing agency Dream Theatre Pvt Ltd. as they close one of the biggest deals in sports licensing. Dream Theatre that already represents the FIFA World Cup 2014 across all categories for India, has now announced their...
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Wed, Feb 12, 2014

Elite Football League of India's pre-season kickoff generates audience interest

Posted by Adgully Bureau   Feb 12th, 2014 at 00:37 am
The Elite Football League of India (EFLI) is the first of its kind professional American football league in the sub-continent. They have brought in the best of coaching and training techniques to help the athletes learn and develop the technique and endurance needed to thrive...
Categories: MarketingEvent MarketingSports Marketing
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Fri, Feb 07, 2014

Bombay High Court provides relief to Lalit Modi

Posted by Adgully Bureau   Feb 7th, 2014 at 01:07 am
The Divisional Bench of the Honourable Bombay High Court has set aside the opinion formed by the ED (Enforcement Directorate) to hold adjudication proceedings against Lalit Modi. The bench comprising Justice Vajifdar and Justice Collabawala allowed the same on two...
Categories: Sports MarketingMarketing
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Thu, Feb 06, 2014

Arise India bags the title sponsorship rights for Asia Cup 2014

Posted by Adgully Bureau   Feb 6th, 2014 at 01:25 am
STAR India, which runs India’s leading sports network, Star Sports, has sold the title right of Asia Cup 2014 to Arise India. The tournament will be known as Arise Asia cup 2014 powered by Cycle Pure Agarbathies. Star Sports has the broadcast and the ground sponsorship...
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Wed, Feb 05, 2014

Nissan partners with PlayStation; creates gateway for motor racing aspirants in India

Posted by Adgully Bureau   Feb 5th, 2014 at 00:50 am
Nissan, along with its partner PlayStation, today launched Nissan PlayStation GT Academy, a driver discovery and development programme that could be the gateway to motorsports for motor racing aspirants in India. With the launch of GT Academy, Nissan, one of India’s...
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