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"Marketing - Sports Marketing" Category

Mon, Mar 31, 2014

“Make Every Yard Count” says Nike's new campaign

Posted by Adgully Bureau   Mar 31st, 2014 at 07:30 am
Nike debuts its “Make Every Yard Count” film on the Nike Cricket Facebook page. The film, which was co-created with consumers through an active online participation and on-the-ground efforts, uses over 1440 crowdsourced action images of young cricketers in India...
Categories: MarketingSports Marketing


Wed, Mar 19, 2014

Kings XI Punjab names George Bailey as Captain

Posted by Adgully Bureau   Mar 19th, 2014 at 07:30 am
Kings XI Punjab, one of the eight competing teams of Pepsi IPL season 7, today announced George Bailey as the Captain to lead the squad in the upcoming tournament. The captain of the Australian T20 International team and right handed batsman will guide the team under his...
Categories: MarketingSports Marketing


Thu, Mar 13, 2014

Rajasthan Royals inks sports education’ partnership deal with Deakin Univ

Posted by Adgully Bureau   Mar 13th, 2014 at 06:01 am
Rajasthan Royals today announced the signing of a unique new partnership with Deakin University, one of Australia's most respected and awarded public centres of higher education. The university will be Royals’ official Sports Education Partner during the upcoming...
Categories: MarketingSports Marketing


Wed, Mar 12, 2014

Red Bull X- Fighters to kick off in Mexico on 14th March

Posted by Adgully Bureau   Mar 12th, 2014 at 07:20 am
A spectacular victory in Mexico City last season sent Thomas Pagès of France flying off on his way to win the Red Bull X-Fighters World Tour but the fearless Frenchman knows that another season-opening triumph in front of 42,000 spectators in the high-altitude of the...
Categories: MarketingSports Marketing


Tue, Mar 11, 2014

Speedo renews relationship with Spanish Swimming Federation

Posted by Adgully Bureau   Mar 11th, 2014 at 07:20 am
The world's leading swimwear brand, Speedo, has signed a three-year deal with the Spanish Swimming Federation as its exclusive product and sportswear supplier. Speedo will provide equipment and apparel for all RFEN (Real Federación Española de...
Categories: MarketingSports Marketing


Fri, Mar 07, 2014

Will brand Kohli surge ahead of Dhoni?

Posted by Adgully Bureau   Mar 7th, 2014 at 08:01 am
With a new breed of contenders on the rise in the gentlemen’s sport, cricketer ViratKohli’s trust has seen a dramatic rise vis-à-vis Mahendra Singh Dhoni. A series of losses overseas for team India saw skipper M.S.Dhoni’s popularity taking a dip on...
Categories: MarketingMarket ResearchSports Marketing


Thu, Mar 06, 2014

Sports marketing spends in India rose roughly two fold: Study

Posted by Adgully Bureau   Mar 6th, 2014 at 08:15 am
GroupM ESP, the Sports & Entertainment arm of GroupM, the world’s largest media investment planning company and SportzPower, India’s leading provider of sports business news and knowledge, have collaborated to bring the most comprehensive report on Sports...
Categories: MarketingMarket ResearchSports Marketing


Mon, Feb 24, 2014

Heineken kicks-off of its UEFA CHAMPIONS LEAGUE 2014 extravaganza

Posted by Adgully Bureau   Feb 24th, 2014 at 00:36 am
Heineken, the world’s iconic premium beer brand and the global sponsor of the UEFA Champions League, extends its India association with the world’s most prestigious football league! This time however, Heineken promises an experience much bigger, better and larger...
Categories: MarketingSports Marketing


Fri, Feb 21, 2014

Garnier Men continues to groom Rajasthan Royals in IPL 2014

Posted by Adgully Bureau   Feb 21st, 2014 at 01:07 am
Rajasthan Royals has announced Garnier Men as their Official Grooming Partner for the third consecutive IPL season. Garnier Men, a leading brand in the skin-care and grooming space for men will also find a presence on the striking uniforms, match-day caps and helmets of the...
Categories: MarketingSports Marketing


Nissan starts the qualifying rounds for it's GT Academy

Posted by Adgully Bureau   Feb 21st, 2014 at 00:57 am
Nissan starts the qualifying rounds, for its award-winning driver discovery and development programme, GT Academy at Ambience Mall, Gurgaon. The ‘virtual’ competition on simulators will be open for participation until Feb 23, 2014. Delhi (NCR) is the first of the...
Categories: MarketingSports Marketing


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