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Tue, Dec 31, 2013

Aircel Chennai Open 2014 ropes-n Fiat as official car partner

Posted by Adgully Bureau   Dec 31st, 2013 at 07:45 am
Fiat Group Automobiles India Private Limited is the Official Car Partner for Aircel Chennai Open 2014. This is the first year that Fiat is partnering India's only ATP World Tour Event that will be held at Chennai’s SDAT Stadium from December 30th 2013 to January 5th...
Categories: MarketingSports Marketing


Thu, Dec 26, 2013

"all in for Brazil" says adidas

Posted by Adgully Bureau   Dec 26th, 2013 at 08:01 am
After unveiling the Brazuca, unleashing three deadly boots and launching the new kits of the top footballing nations for the World Cup, adidas announced the hunt for India’s ultimate football fans. Bringing the samba fever to India this Christmas, adidas will begin...
Categories: MarketingCelebrity MarketingSports Marketing


Fri, Dec 20, 2013

Coca-Cola India unveils "Sachin 100 Coke Can Limited Edition Set”

Posted by Adgully Bureau   Dec 20th, 2013 at 00:28 am
Celebrating the legendary innings of Master Blaster Sachin Tendulkar, Coca-Cola India has unveiled the "Sachin 100 Coke Can Limited Edition Set” chronicling 24 glorious years of the legend’s cricketing life. Each of the 100 Coca-Cola cans is carefully crafted...
Categories: MarketingSports Marketing


Tue, Dec 17, 2013

Bonjour partners with Hindustan Football Club

Posted by Adgully Bureau   Dec 17th, 2013 at 00:45 am
Bonjour socks which has been keeping millions of feet happy has tied up with 'Hindustan Football Club' for the mega football league ‘DLF ONGC Senior Division Annual Football League -2013’, for promoting their Sports Socks range. The league kickstarts from...
Categories: MarketingSports Marketing


Fri, Dec 13, 2013

Land Rover again adds to the grandeur of British Polo Day

Posted by Adgully Bureau   Dec 13th, 2013 at 00:55 am
Land Rover announced its association with British Polo Day as partner and sponsor for the second consecutive year. British Polo Day India, presented by Land Rover will be hosted at the Jodhpur Polo and Equestrian Institute from 13th to 15th December 2013. The occasion...
Categories: MarketingSports Marketing


Tue, Dec 10, 2013

Star India replaces Sahara; bags team India sponsorship rights...!

Posted by Adgully Bureau   Dec 10th, 2013 at 01:15 am
Star India Pvt Ltd have been awarded the Team Sponsorship Rights covering BCCI Events, ICC Events and ACC Events, for the period 1st January 2014 to 31st March 2017. Rights include the right to be called the “Official Team Sponsor,” and to display a commercial...
Categories: MarketingSports Marketing


Mon, Dec 09, 2013

Gatorade fuels the future of Aussie cricket

Posted by Adgully Bureau   Dec 9th, 2013 at 00:55 am
Gatorade, an official partner of Cricket Australia and the official sports drink of the Australian cricket team, is rolling out its biggest support program behind cricket down under to coincide with the start of summer. A new commercial localizes the brand’s global...
Categories: MarketingSports Marketing


Fri, Dec 06, 2013

Nike's film "Straight Down the Middle" features Rooney and McIlroy

Posted by Adgully Bureau   Dec 6th, 2013 at 00:30 am
Nike, the official supplier to the Barclay's Premier League, Serie A and La Liga, has unveiled the new Ordem football, its most innovative, technologically advanced and aerodynamically tuned ball to date. Playing on the new ball’s unprecedented flight control, Nike...
Categories: MarketingCelebrity MarketingSports Marketing


Fri, Nov 29, 2013

Mahindra Racing to join the inaugural FIA Formula E Championship

Posted by Adgully Bureau   Nov 29th, 2013 at 01:10 am
Mahindra Racing will join the inaugural FIA Formula E Championship beginning in September 2014. The motor sports division of the Mumbai-based USD 16.2 billion multinational Mahindra Group has signed an agreement with series promoters Formula E Holdings to become the eighth...
Categories: MarketingSports Marketing


Wed, Nov 27, 2013

Hockey India League ropes in YES BANK as Associate Sponsor

Posted by Adgully Bureau   Nov 27th, 2013 at 07:45 am
YES BANK signs a multi-year deal with the Hockey India League (HIL) commencing with the 2014 season. Announcing the deal, HIL Chairman, Dr Narinder Batra, said: “This is a fantastic, long-term partnership for the League. We look forward to our association with YES...
Categories: MarketingSports Marketing


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