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Tue, Apr 07, 2015

Sansui's relationship continues with Kolkata Knight Riders!

Posted by Adgully Bureau   Apr 7th, 2015 at 06:30 am
Japanese consumer electronics brand Sansui, has joined hands for the second consecutive year as the official sponsor of the Kolkata Knight Riders (KKR) franchise in the eighth season of the Indian Premier League. Sansui’s logo will appear on the back of KKR...
Categories: MarketingSports Marketing


Wed, Apr 01, 2015

MSM to launch Sony Kix, aims to expand its viewership base

Posted by Adgully Bureau   Apr 1st, 2015 at 08:40 am
It’s that time of the year when MSM (Multi Screen Media) will be seen leaving no stone unturned for its most awaited property IPL (Indian Premier League). And taking another step towards the same, MSM is all set to launch a new channel from its bouquet, Sony Kix during...
Categories: MarketingSports Marketing


Sat, Mar 28, 2015

INDvAUS breaks Live Twitter Impressions record on the platform with 161.4 Mn

Posted by Adgully Bureau   Mar 28th, 2015 at 08:30 am
INDvAUS Semi-Final match recorded the highest number of Live Twitter Impressions on the platform compared to all the #CWC15 matches. The previous highest was INDvPAK which accounted 118.3 Mn Live Twitter Impressions. It was cracker of a semi Final in which two of the...
Categories: MarketingSports Marketing


IND vs. AUS on Facebook: 8.8 Million People with 24.5 Million Interactions

Posted by Adgully Bureau   Mar 28th, 2015 at 08:15 am
Globally, 8.8 million people drove 24.5 million interactions (posts, comments and likes) around the match on Facebook. In India, 6 million people had 17 million interactions. In addition to the volume of global conversation, Facebook’s data team looked at the top...
Categories: MarketingSports Marketing


Mon, Mar 23, 2015

Insurekot Sports Unveil New Logo of 'Puneri Paltan'

Posted by Adgully Bureau   Mar 23rd, 2015 at 06:45 am
Insurekot Sports Pvt Ltd., a Mumbai-based firm with varied interest in sports, formally unveiled the brand new logo of Puneri Paltan, the Pune franchisee of Pro Kabaddi League today at Kesari Wada, Pune. The Puneri Paltan team is set to battle it out in the latest Pro Kabaddi...
Categories: MarketingSports Marketing


Fri, Mar 20, 2015

Sony Six acquires the broadcasting rights to the Yonex Sunrise India Open

Posted by Adgully Bureau   Mar 20th, 2015 at 06:01 am
SONY SIX, India’s premier sports and entertainment channel is set to broadcast the YONEX SUNRISE INDIA OPEN 2015 from March 24th to March 29th. The tournament will be held at the Siri Fort Indoor Sports Complex in New Delhi and will witness some of India’s finest...
Categories: MarketingSports Marketing


Mon, Mar 02, 2015

Exclusive | In a first of its kind, Allen Solly partners with Wimbledon

Posted by Adgully Bureau   Mar 2nd, 2015 at 07:45 am
In a first of its kind strategic collaboration Allen Solly a smart formal dressing brand has announced their partnership with the prestigious tennis event in the world, The Championships, Wimbledon 2015. Solly which began operations in 1993 in India is an established player...
Categories: ExclusivesMarketingSports Marketing


Mon, Feb 16, 2015

adidas launches new campaign, 'Take it'

Posted by Adgully Bureau   Feb 16th, 2015 at 06:03 am
Starting today, adidas brings its passion for sport to life with the global roll-out of a series of films called Sport 15. Throughout the year, Sport 15 will tell brand stories that motivate and inspire young athletes to be the best you can be at any level or at any sport...
Categories: MarketingSports Marketing


Wed, Feb 11, 2015

Star India's subsidiary bags media rights for IPL

Posted by Adgully Bureau   Feb 11th, 2015 at 07:45 am
The Marketing Committee of the BCCI met in Mumbai, earlier today, to receive the bids made for certain Media Rights relating to the Pepsi IPL for the 2015, 2016 and 2017 seasons, for which a cumulative reserve price of INR 120 crores over the three seasons was set. The rights...
Categories: MarketingSports Marketing


Mon, Feb 09, 2015

The BCCI partners with Twitter, launches Missed Call updates

Posted by Adgully Bureau   Feb 9th, 2015 at 08:01 am
The BCCI becomes the first sports federation globally to connect fans to its Twitter account via Missed Calls. Building on the success of key partnerships over the last year, including Team India’s home series against Sri Lanka in November 2014, the BCCI & Twitter...
Categories: MarketingSports Marketing


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