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Tue, Jun 03, 2014

Seven3Sports to bring Grand Slam on the smart devices!

Posted by Adgully Bureau   Jun 3rd, 2014 at 01:05 am
Seven3Sports, India's leading Sports Rights Company, today announced their agreement with NEO Sports, the official broadcaster of French Open in the Indian Sub-Continent, for the Digital & Mobile Rights License of the prestigious Grand Slam. Sports enthusiasts will...
Categories: MarketingSports Marketing


Mon, Jun 02, 2014

adidas unveils the official match ball for FIFA World Cup Final!

Posted by Adgully Bureau   Jun 2nd, 2014 at 01:05 am
adidas has unveiled the brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil™. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. The...
Categories: MarketingSports Marketing


Mon, May 26, 2014

SMAAASH announces ‘Total Sports Asia’ as its Exclusive Brand Solutions Agency

Posted by Adgully Bureau   May 26th, 2014 at 06:30 am
Smaaash Entertainment Pvt. Ltd. (“SMAAASH”) has announced its exclusive partnership with Total Sports Asia (TSA). A global leader in sports, entertainment & branding solutions, TSA will come on board as its exclusive Sponsorship Sales and Brand Solutions...
Categories: MarketingSports Marketing


Wed, May 21, 2014

History gets written..the first auction for Pro Kabaddi League

Posted by Adgully Bureau   May 21st, 2014 at 07:30 am
In a historical day for Indian sport, 8 pioneers scripted a new chapter in the future of Kabaddi. Bidding for the world’s finest Kabaddi talent, under the hammer of the traveling gavel, Bob Hayton, at the first ever Pro Kabaddi auction. With 8 franchises pitting...
Categories: MarketingSports Marketing


Thu, May 15, 2014

SONY SIX signs John Abraham for 2014 FIFA World Cup campaign

Posted by Adgully Bureau   May 15th, 2014 at 08:06 am
With the world’s greatest football tournament just around the corner, Sony Six, India’s premier sports and entertainment channel is all set to launch their 2014 FIFA World Cup™ marketing campaign and they have roped in a Bollywood star for the same....
Categories: Celebrity MarketingMarketingSports Marketing


Wed, May 14, 2014

Perspective | How brand partnerships scored in IPL 2014

Posted by Adgully Bureau   May 14th, 2014 at 08:30 am
The mega sporting event IPL is in its 7th season this year. Held between two nations high on cricket, IPL through its years of conception to existence has taught businesses across sectors to up their marketing and branding related games. The biggest brands in telecom,...
Categories: ExclusivesFeatureMarketingSports Marketing


Thu, May 08, 2014

NBA launches online store in India, powered by

Posted by Adgully Bureau   May 8th, 2014 at 06:01 am
The National Basketball Association (NBA) and Jabong announced the launch of the first official NBA online store in India, The announcement was made at a press conference in Mumbai attended by Bollywood star and NBA fan Abhishek Bachchan. Through this...
Categories: MarketingSports Marketing


Mon, May 05, 2014

AgTalk | Opportunities like IPL promise a decent ROI: Aventus Retail's Barathi

Posted by Adgully Bureau   May 5th, 2014 at 08:30 am
WHSmith, for people across countries is best known as a chain of convenience stores at airports and railway stations besides other places across the world. The UK-based retailer, engaged in the sale of books, stationery, magazines, newspapers, confectionery, travel and...
Categories: ExclusivesAgTalkMarketingSports Marketing


Fri, May 02, 2014

On Fitness, brand re-positioning and more: Reebok India’s Basu

Posted by Adgully Bureau   May 2nd, 2014 at 08:20 am
Reebok, a name synonymous to sports, fitness and now lifestyle has recently launched a new brand campaign, “Live with Fire” for Reebok India. The brand campaign officially unveiled the new brand mark – Reebok Delta and also featured an exciting commercial...
Categories: MarketingSports Marketing


Fri, Apr 25, 2014

HTC named as official mobile partner for Delhi Daredevils!

Posted by Adgully Bureau   Apr 25th, 2014 at 06:01 am
HTC has announced their association with the GMR Group owned cricket franchise – Delhi Daredevils. The alliance formalizes HTC One M8, as the “official phone” for Delhi Daredevils team. HTC recently unveiled the highly anticipated new HTC One (M8), the...
Categories: Sports MarketingMarketing


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