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Thu, Jul 03, 2014

Decoding ‘logics of engagement’ of Football fans: Havas Sports study

Posted by Adgully Bureau   Jul 3rd, 2014 at 08:01 am
Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS Study launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab. With the FIFA World CupTM, this new research looks into the ways fans around the...
Categories: MarketingSports Marketing


Thu, Jun 26, 2014

Maxus releases social media trends around FIFA World Cup 2014

Posted by Adgully Bureau   Jun 26th, 2014 at 06:40 am
In light of the ongoing FIFA World Cup, Maxus Insights team, in partnership with Radian6 have put together and released weekly roundup of Social Media Statistics and Insights around the ongoing FIFA World Cup. All the data and analysis is India specific only. Some of the...
Categories: AdvertisingMarketingSports Marketing


Mon, Jun 23, 2014

Indian Super League partners with English Premier League!

Posted by Adgully Bureau   Jun 23rd, 2014 at 08:20 am
The Indian Super League (ISL) has entered into a strategic partnership with the English Premier League (EPL) – the World’s most popular and successful Football League to bring its best practices to India under the exchange program. The Co-operation Agreement...
Categories: MarketingSports Marketing


Fri, Jun 13, 2014

ESPNFC.COM officially launches for FIFA World Cup 2014

Posted by Adgully Bureau   Jun 13th, 2014 at 07:01 am
ESPN has officially unveiled the newly redesigned in advance of the 2014 FIFA World Cup. Designed with a mobile-first approach, is fully responsive across desktop, smartphone and tablet devices featuring English language editions customized by region...
Categories: MarketingSports Marketing


Tue, Jun 10, 2014

Pro-Kabaddi League’s Patna franchise named Patna Pirates

Posted by Adgully Bureau   Jun 10th, 2014 at 06:30 am
Rajesh Shah, owner of the Patna franchise of the Pro Kabaddi league, has announced Patna Pirates as the team name at a press conference here today. Unveiling the logo with much fanfare, Shah expressed his hope that the Patna Pirates led by ace player Rakesh Kumar would bring...
Categories: MarketingSports Marketing


Tue, Jun 03, 2014

Seven3Sports to bring Grand Slam on the smart devices!

Posted by Adgully Bureau   Jun 3rd, 2014 at 01:05 am
Seven3Sports, India's leading Sports Rights Company, today announced their agreement with NEO Sports, the official broadcaster of French Open in the Indian Sub-Continent, for the Digital & Mobile Rights License of the prestigious Grand Slam. Sports enthusiasts will...
Categories: MarketingSports Marketing


Mon, Jun 02, 2014

adidas unveils the official match ball for FIFA World Cup Final!

Posted by Adgully Bureau   Jun 2nd, 2014 at 01:05 am
adidas has unveiled the brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil™. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. The...
Categories: MarketingSports Marketing


Mon, May 26, 2014

SMAAASH announces ‘Total Sports Asia’ as its Exclusive Brand Solutions Agency

Posted by Adgully Bureau   May 26th, 2014 at 06:30 am
Smaaash Entertainment Pvt. Ltd. (“SMAAASH”) has announced its exclusive partnership with Total Sports Asia (TSA). A global leader in sports, entertainment & branding solutions, TSA will come on board as its exclusive Sponsorship Sales and Brand Solutions...
Categories: MarketingSports Marketing


Wed, May 21, 2014

History gets written..the first auction for Pro Kabaddi League

Posted by Adgully Bureau   May 21st, 2014 at 07:30 am
In a historical day for Indian sport, 8 pioneers scripted a new chapter in the future of Kabaddi. Bidding for the world’s finest Kabaddi talent, under the hammer of the traveling gavel, Bob Hayton, at the first ever Pro Kabaddi auction. With 8 franchises pitting...
Categories: MarketingSports Marketing


Thu, May 15, 2014

SONY SIX signs John Abraham for 2014 FIFA World Cup campaign

Posted by Adgully Bureau   May 15th, 2014 at 08:06 am
With the world’s greatest football tournament just around the corner, Sony Six, India’s premier sports and entertainment channel is all set to launch their 2014 FIFA World Cup™ marketing campaign and they have roped in a Bollywood star for the same....
Categories: Celebrity MarketingMarketingSports Marketing


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