Media planning is undergoing significant transformations with the introduction of various new technologies. These include data-driven insights,....
Lockdown or no lockdown, viewers have also been craving for the original content to be seen on big screens or in today’s case OTT platforms.....
Advertising budgets are the first to be slashed during an economic slump. It is no different during the COVID-19 crisis. In 2019, owning to fears of....
Madison Media Sigma, a part of Madison Media Group, has just announced the win of inner wear brand Dixcy. The account will be handled out of the....
Media planning is undergoing significant transformations with the introduction of various new technologies. These include data-driven insights,....
Lockdown or no lockdown, viewers have also been craving for the original content to be seen on big screens or in today’s case OTT platforms.....
Advertising budgets are the first to be slashed during an economic slump. It is no different during the COVID-19 crisis. In 2019, owning to fears of....
Madison Media Sigma, a part of Madison Media Group, has just announced the win of inner wear brand Dixcy. The account will be handled out of the....
Madison Media has recently announced that it has made some changes in its Top management team. Vanita Keswani current COO of Madison Media Sigma....
FM e-auctions for first batch of Phase 3 lasted for 31 working days and 125 rounds - and at the end of the auctions 97 channels in 56 cities stood....
Madison Media Sigma has announced the appointment of Vandana Ramkrishna as General Manager of Madison Media Sigma based in Mumbai to lead the Godrej....