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AgTalk | Adapting market dynamics, we focus on video: Networkplay’s Anand

As the growth of the digital world evolves with each passing day, every individual involved in the business has been aiming to be the frontrunner in the game. Innovations, creativity, unique strategies etc have been the rules that professionals in the digital industry seemed to have as words of the lord. Many business ventures in this space have been the outcomes

Kantar Media partners with Mindshare

Kantar Media & Mindshare partnered together on a recent study to demonstrate that programme related tweets lead to an increase in TV audience in an example of ‘Horizontality in Action’. Study shows Twitter has some form of positive causation in 11% of episodes analysed, adding 2% to the total audience during the broadcasts.

V. D. Wadhwa appointed as President of All India Digital Cable Federation

 In a significant move to organize the Digital Cable Industry for the overall benefit of all stakeholders and to facilitate and further create momentum for digitization for Phase III and IV, major Indian Multi System Operators (MSO) have come together under the aegis of the All India Digital Cable Federation (AIDCF). The newly formed federat

AgVoice | Your guide to a blockbuster digital marketing campaign!

It’s that time of the year again when people are shopping. And everyone wants a fair share of the festival shopping bonanza. These are critical times for marketers and advertisers. They are aware of the fact that sales during the festive season can make a huge impact to the year's bottom line. Most brands are ready to pay whatever it takes to launch a d

Milind Pathak joins Madhouse India as COO

Madhouse, the mobile marketing and communications company in India has announced the appointment of Milind Pathak as COO. He will be reporting in to Joshua Maa, Founder and CEO, Madhouse and Tushar Vyas, Managing Partner, GroupM Interaction, South Asia, and will be based in Gurgaon. Milind comes on board with vast domain knowledge and experience in mobile VAS, ma
AgTalk | Adapting market dynamics, we focus on video: Networkplay’s Anand
Kantar Media partners with Mindshare
V. D. Wadhwa appointed as President of All India Digital Cable Federation
AgVoice | Your guide to a blockbuster digital marketing campaign!
Milind Pathak joins Madhouse India as COO
A new campaign created by FCB Ulka marks the launch of ITC’s ‘Sunfeast Bounce’ creams biscuits. The TVC works in tandem with the product’s new
Park Avenue, known for crafting innovative trends has launched its latest TVC to promote its ‘Autofit series’, especially targeting the fashionable and discerning
Kantar Media, the audience measurement company has agreed to acquire the audio watermarking unit of Civolution, strengthening the firm’s audience measurement technologies
Tribes around the world often tattoo or cut themselves to mark important, life-changing events. TATTOO HUNTER follows tattoo anthropologist Lars Krutak as he investigates
We live in an age where in most metros and top cities, people are always on the run, irrespective of day and night. Understandably, traveling,
An impressive career spanning 17 years, Khushnooma Kapadia has worked with renowned organizations such as Arthur Andersen, Good Relations (I) Ltd
Indian consumer is evolving like never before. With increased marketing spends & promotions that cut across FMCG, Retail, Automobile, Durables
As we all know the word 'marketing mix' refers to a unique blend of product, place, promotion and pricing strategies, usually called the 4
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Technology & Marketing Connect 2014-20th Nov


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