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Digital Platform gets us a meaningful reach: Prashant Dhar

Digital has taken the world by the storm leaving no brand untouched by its far reaching ability. It has become the need of the hour and keeping on with the need of it both Small and large medium enterprises are taking on this route. In a recently concluded Google SME Heroes challenge along with CII awarded Racold Thermo for using Social Media in an innovative way

Paper Boat to now sail with Maxus

Global communications consultancy firm Maxus has been appointed the media mandate for Paper Boat (Hector Beverages). This win comes after a multi-agency pitch by the Maxus Bangalore team headed by Sanchayeeta Verma.#IMAGE_102941_200#

psLIVE allies tea brand ‘Parivar’ with ‘Drishyam’ for effective marketing

psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand ‘Parivar’ with Nishikant Kamat’s soon-to-release ‘Drishyam’. Consider this: When it comes to movies in India, the concept of co-branded product placements may seem like a much recent phenomen

Maxus powered by GroupM ESP wins the BCCI cricket home series sponsorship r

Maxus, India’s leading media agency, with GroupM ESP, has won the sponsorship rights for PayTM, for all home cricket series to be played from September 2015 to October 2019. The bids were opened today by the BCCI in New Delhi and announced immediately. The deal is valued at INR 203.28 crores for 84 matches for the 4 year period. This is the

Truecaller partners with Contract Advertising for their brand campaign

Contract Advertising, today announced their association with Truecaller as their creative agency. Following a series of strategy meetings with Truecaller India team as well as the co-founder and CSO, Nami Zarringhalam, the creative and brand marketing mandate was awarded to Contract Advertising. Announcing the win, Rana Bar
Digital Platform gets us a meaningful reach: Prashant Dhar
Paper Boat to now sail with Maxus
psLIVE allies tea brand ‘Parivar’ with ‘Drishyam’ for effective marketing
Maxus powered by GroupM ESP wins the BCCI cricket home series sponsorship r
Truecaller partners with Contract Advertising for their brand campaign
Allcargo Logistics Ltd, the global leader in integrated logistics listed on NSE and BSE and part of the Avvashya Group, recently announced the expansion of its senior
It is going to be an entertaining weekend as Zee Cinema, the world’s biggest theatre for Hindi movies, brings to its viewers the ultimate blockbuster movie Haseena Maan
The digital landscape in India is seeing considerable changes with the changing habits of consumers, the explosion of smart devices, social media
Social media is the flavour of modern times. One can do practically a lot of things by the stroke of a key. One can write, comment or pass
On April 24 the Indian telecom regulators are preparing to recommend that changes are required in the current telecom regulatory framework.
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