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IBD retains Panasonic Consumer Electronics’ creative duties

IBD India, a Percept-Hakuhodo Company, has retained the creative duties of Panasonic Consumer Electronics for two years now, post a long pitch process. Panasonic had recently called for a pitch, and after a long pitch process, it decided to renew its contract with IBD. The business will be led by Srikant Rath, COO, IBD. The agency has an office i

HUL’s Punit Misra joining Zee as CEO – Broadcast

Punit Misra, who has been Hindustan Unilever as Executive Director and Vice President - Customer Development as well as a member of its Management Committee, is headed to Zee as CEO – Broadcast. It is learnt that Misra will be reporting to Punit Goeka, MD and CEO, Zee Entertainment Enterprises. Misra had joined HUL as

“Shared mobility – the new paradigm for sustainable transportation”

Ola, a leading mobile app for transportation, recently rolled out a first-of-its kind campaign – called #DoYourShare – to take shared mobility to a new level. As part of this initiative, Ola installed a unique ‘Billboard’ at prominent junctions in three cities – Delhi-NCR, Mumbai and Bengaluru – to display and track carbon emis

Social Kinnect bags digital media mandate for UpGrad

Social Kinnect, a Mumbai-based full service digital media agency, has bagged the social media duties of edutech company – UpGrad. The mandate includes all social media duties and creative campaigns. To kick off the relationship, the agency will be working on launching a new and innovative intellectual property that hasn’t been seen before in India.

WhatsApp increases interaction with Facebook

WhatsApp has increased its coordination with Facebook and has recently rolled out several new features, like end-to-end encryption, WhatsApp Calling, and messaging tools like WhatsApp for web and desktop. With this, WhatsApp is updating its terms and privacy policy for the first time in four years as part of its plans to test ways for people to communicate with b
IBD retains Panasonic Consumer Electronics’ creative duties
HUL’s Punit Misra joining Zee as CEO – Broadcast
“Shared mobility – the new paradigm for sustainable transportation”
Social Kinnect bags digital media mandate for UpGrad
WhatsApp increases interaction with Facebook
Wrigley, a subsidiary of Mars Inc., today launched Doublemint© Mints, a beautiful sugar free product that offers freshening confidence of being socially prepared, anywhere
Zee Melt 2016, the two-day festival committed to galvanizing creativity in India, wooed away the delegates with its remarkable line-up of speakers and sessions on the first
ZenithOptimedia Group and Google has just concluded the first ever Zoogle Day in India. The digital marketing event focussed was on the
The Effie Awards India 2015 saw Mullen Lowe Lintas Group, India put up a strong show. The agency was adjudged Agency of the Year and also walked
To be ‘Good Leader’, just adopt 15 basic and simple characteristics, says international business consultant Manish Behl. According to
Though the year 2016 started two days back, it is the first day in office for most of us in the new year, and hence here is wishing you a happy
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