A.T.E. appoints Mirum India as the digital agency

Mirum India bags digital duties for the 75 years old engineering group, A.T.E. Private Limited. As part of the mandate, Mirum India will be overhauling the web presence of A.T.E. & managing all the social media related actives. Mirum India will also act as the Media Planning & Buying agency for the group.

Anuj Bhagwati, MD, A.T.E. Group said, “There was something about Mirum India that set them apart from the other agencies that pitched. The cohesiveness, the ideas, the vibrant energy, they brought to the table was exciting. It was incredible to see them at work. I’m really excited to work together as a team and meet our goals.”

“It’s a great feeling to be associated with a company that has a rich heritage like A.T.E. Group. Digital has been looked at as a B2C domain so far, but the times are changing. We are now able to create tangible benefits for our B2B clients right from generating leads to closing the sales cycle.” said Hareesh Tibrewala, Joint CEO, Mirum India.