Aamir Khan takes a walk down evolution path in Thums Up’s new ad

Charged by Thums Up, the all-new beverage brand from The Coca-Cola Company, has unveiled its new campaign "Mind Charged, Body Charged," featuring Aamir Khan and Darsheel Safary.

Conceptualized by Ogilvy, the new Charged film features Aamir Khan and Darsheel Safary in a visually appealing narrative, with Aamir portraying various avatars throughout the film in larger-than-life situations. The creative is meant to show how Charged acts as the enabler to accomplish impossible, big achievements which require both physical agility & mental alertness. The campaign highlights the product’s  effects, empowering Gen-Z to embrace and overcome life's challenges.

Talking about the campaign, Tish Condeno, Senior Category Director, Sparkling Flavors, Coca-Cola India and South-West Asia, said, “With the introduction of the new Strawberry variant of Charged by Thums Up, our aim is to continuously innovate, providing experiences to consumers. With this campaign, we are thrilled to welcome the legendary Aamir Khan back to the Coca-Cola family after 17 years, embodying the essence of Charged alongside Darsheel Safary, evoking a sense of nostalgia and excitement.”