Ad veteran Agnello Dias joins Spinach Experience Design as Co-founder

Former Creative Chairman of Dentsu and Co-founder of TaprootDentsu, Agnello Dias, renowned for his creative prowess and strategic leadership, has joined Spinach Experience Design as Co-founder.Dias' transition to Spinach marks a significant milestone for the Mumbai-based UI/UX product design and development company, propelling its vision to new heights.

In a LinkedIn post by Eshani Kumbhani, Co-founder at Spinach Experience Design, Dias' arrival was celebrated as a transformative moment for the company. She writes: “Nurturing a company from 0 to 1 is an immeasurable path.Taking it beyond, is a dream. Not when you have a wing-man named Agnello Dias. It gives me immense pride to announce that Aggi is now #cofounder of Spinach Experience Design.”

"As Spinach embarks on a renewed approach towards building digital products and services, his unparalleled expertise in the field of communication and customer experience has already helped us forge new frontiers in user experience and deeper outcomes for our clients," wrote Kumbhani.

With over 30 years of creative excellence, strategy, and leadership, Dias' impact on the advertising industry is profound. In his previous role, he led Dentsu to global recognition, ranking among the top 20 independent agencies worldwide. Now, as Director of Growth, Strategy, and Customer Experience at Spinach, Dias is poised to drive innovation and elevate the company's position in the market.

Eshani Kumbhani emphasized Dias' pivotal role in the company's evolution. She noted Dias' instrumental contribution to transforming Spinach from a service-led mindset to an expertise-driven, full-stack, and integrated user experience design and development company. Dias' journey in the advertising realm is illustrious. Leaving a mark at agencies like JWT and Leo Burnett India, he co-founded Taproot India, later acquired by Dentsu. Throughout his career, Dias garnered numerous industry accolades, including prestigious Cannes Lions awards, showcasing his exceptional creative talent and strategic acumen.

With Dias onboard, Spinach Experience Design aims to further solidify its position as a frontrunner in UI/UX product design and development. As the company partners with global Fortune 500 companies and listed MNCs, Dias' expertise promises to drive innovation and deliver transformative solutions in the digital landscape.