Adgully Exclusive | The best marketing way is to focus on good people and good relations: Ringier Vietnam's Crowell

Ringier, is a multinational integrated media company and is the exclusive advertising and marketing partner of ELLE (The World's Largest Fashion Magazine), Women's Health (It's Good To Be You), Thoi Trang Tre (New Fashion), Bep Gia Dinh (Fast, Easy and Delicious Family Cooking) and Marry.vn (Vietnam's largest wedding website).

Speaking about the key highlights of the company, he said, "We publish one of the leading fashion magazines, ELLE, one of the fastest growing magazines, Women's Health, also we publish one of the best selling wedding magazines, Marry.vn. "

Talking about the marketing strategies, he said, "We make sure that the brand positioning is very clear and strong. We focus on the visibility in the market. We market and advertise with coffee shops, book stores and relevant places and products and much more. And for us the best marketing way is to not only focus on the big and established brands but also good people and good relations. "

The scope and the vision of the company is to build and introduce leading tittles to Vietnam and to build digital business.

Talking about the expansion rate, he said, " we have just started a couple of years ago and to give the best example is that we have grown from 15 people to 125 people. We have been really popular in small span of time."

According to him, lack of true talent, circulation system and proper editorial knowledge are some of the challenges faced by the magazine industry in Vietnam.

Speaking about the expectations from the Indian market, he said, "people are hungry for magazines and we are not looking into entering Indian market as of now. India is a very up growing market."

Sharing his ideas about the future projects, he said, "We want to stay focused so you will see us introducing more international brands, introducing websites which have strong directories, transaction based properties. So as long as we bring in leading brands and we bring in transaction based websites in Vietnam."

Ringier Vietnam is the Vietnamese office of Ringier AG. Founded in 1833, Ringier carries print, broadcast, radio, online and mobile media brands, and is a successful player in the printing, entertainment and Internet business. Ringier is a Swiss family-company with headquarters in Zurich.

At Ringier, Collin is focused on launching additional international titles in Vietnam and strengthening the company's digital portfolio, which includes Marry.vn, the largest wedding website in Vietnam and Dealhunter.vn, the first online group-buying deal aggregator. Before moving to Vietnam, Collin helped develop Ringier China's Digital Media Division and led the expansion of the company's English entertainment brand, City Weekend. He has an M.S. in digital media at Columbia University and is originally from New Orleans, Louisiana, USA. | By Aanchal Kohli [aanchal(at)adgully.com]