Amazon Pay's "'Pay Karne Ka Smarter Way" campaign stars Ayushmann Khurrana

Amazon Pay's latest campaign titled 'Pay Karne Ka Smarter Way' (TVC 1, TVC 2), demonstrates a shift towards a smarter approach to everyday transactions. It showcases the speed, convenience and reliability of Amazon Pay, emphasizing new features such as auto flash for scanning any QR even in low light, sending money to any UPI ID on any app, fast payments, Quick Refunds when using Amazon Pay Balance and 24/7 customer support for all customers, making it the smarter way to pay. Bolstered by the presence of versatile Bollywood actor Ayushmann Khurrana, the campaign aims to highlight Amazon Pay as the preferred choice for seamless day-to-day transactions, promising users a hassle free and rewarding payment experience.

The TVCs ingeniously capture everyday payment challenges encountered by customers, seamlessly resolved through Amazon Pay's Scan & Pay feature. From dimly lit parking lots, delayed payments to frustrating payment failures at supermarket checkout counters, Ayushmann Khurrana effortlessly showcases how Amazon Pay offers solutions for every situation. Whether it's the ease of scanning QR codes in low-light conditions, lightning-fast payments or hassle-free refunds, each scenario highlights Amazon Pay's adaptability and convenience, ultimately offering the customers with an elevated and smarter way to pay.

Speaking about the campaign, Anuradha Aggarwal, Director, User Growth and CMO, Amazon Pay India said, “our ‘Pay Karne Ka Smarter Way' campaign underscores Amazon Pay's commitment to simplify the digital payment experience, making it the faster, safer and hence smarter way to pay anyone, anywhere. With Amazon Pay UPI, customers can scan any QR, send money to any UPi ID on any App and receive money seamlessly. Just like Pay with Alexa in our last campaign, we have new smart features like ‘Auto-flash’ for low light scans to make payments more convenient. We also want to reassure customers with our unique 24/7 customer service.  Ayushmann Khurrana's versatile yet relatable persona and widespread appeal make him a natural fit for our campaign.

Speaking about the association, Ayushmann Khurrana said “I'm delighted to partner with Amazon Pay for their ‘Pay Karne ka Smarter Way’ campaign. As someone who’s always on the go, I love finding smarter ways to do things, and Amazon Pay is definitely changing the game when it comes to payments. Through this ongoing collaboration, I have enjoyed showcasing Amazon Pay’s versatility in everyday situations – whether it’s the ability to function in low-light environments, or the ease of quick scan and pay or its robust refund policies enabled by Amazon Pay Balance. From streamlining everyday transactions to ensuring unmatched peace of mind, Amazon Pay transcends the conventional notion of a digital platform.”

Amazon Pay's 'Pay Karne Ka Smarter Way' campaign takes a customer-centric approach by prioritizing education and empowerment. Today, many customers remain unaware of the full extent of UPI interoperability, which allows them to seamlessly scan any QR code and transact with any UPI-enabled platform. By shedding light on this feature, the campaign aims to inform and empower customers, enabling them to send and accept money effortlessly across various UPI platforms.