Apparel Group Retains Janhvi Kapoor and Aditya Roy Kapur for ALDO Brand

Apparel Group, a leading global fashion and retail conglomerate, has announced the continuation of their partnership with the Bollywood stars Janhvi Kapoor and Aditya Roy Kapur for their brand ALDO. This strategic move by Apparel Group, strengthens the brand's presence in the Indian market and aligns with its commitment to innovative marketing strategies.

Through consistent collaborations, Apparel Group has established strong relationships with influential celebrities, allowing them to effectively reach a wider audience and amplify brand awareness. Apparel Group has strategically chosen celebrities that resonate with their ideal customer, leveraging their popularity to reach ALDO's 70+ stores nationwide. The brand’s target consumers associate with the positive attributes such as aspiration, glamour, and trust towards the celebrity - building loyalty for Apparel Group.

Tushar Ved, President, Apparel Group India Pvt Ltd, said, “Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives. This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in our brand ALDO but also fortifies Apparel Group's standing commitment towards their consumers in the Indian market.”

View this post on Instagram

A post shared by Apparel Group India (@apparelgroupindia)

Commenting on the continued partnership, Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd, said, "The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at ALDO India. Their active energy and flair strengthen our brand's credibility and resonate strongly with our consumers. With continued engagement, we look forward for even greater success in the future.”

ALDO unveiled its Spring '24 collection offering diverse range of products, where comfort meets style seamlessly. From metallic stilettos to elegant ballerinas, each shoe is crafted with Pillow Walk™ technology for unparalleled comfort. Men can enjoy effortless slip-on styles perfect for day-to-night transitions. This spring, ALDO is available in an exciting array of new colours, designs, and textures.

"As we unveil ALDO's captivating Spring '24 collection, I'm thrilled to be part of a journey that merges style and comfort seamlessly. Each pair tells a unique story, inviting everyone to embrace their individuality with every step."  said Aditya Roy Kapur about the collaboration.

"As we introduce ALDO's enchanting Spring '24 collection, I'm delighted to join a celebration of style and sophistication. These shoes aren't just footwear; they're a statement of confidence, allowing everyone to express their unique flair effortlessly." - Janhvi Kapoor commented about the partnership and the collection.