Cadbury 5 Star says it is good to get lost with #KhoJaaneKeFayde

Up until now, every time Ramesh Suresh would get lost in a 5 Star they would cause delightful confusions. But both have changed their tune.  Cadbury 5 Star’s new digital film is a musical of sorts. Lost in the taste of the chocolate, Ramesh and Suresh now do a lot of good for others. Unknowingly of course. A dame with a broken heel, an out-of-tune saxophonist, an incomplete Parsi family and a host of characters get to experience the good that comes out of getting lost because of the lost duo. The film seems to be set in the duo’s dreamscape where a bizarre Oriental song plays out #KhoJaaneKeFayde. With a single bite Ramesh and Suresh float from one instance to other, spreading the good, leading to benefits.

But the good doesn’t end here. The brand has also started a Dubsmash contest – the first for the brand. Fans have to simply dance to the tune of the musical in a situation
or a location, which they cannot tolerate. This is not the first time that Cadbury 5 Star charted towards a new platform. In the past, they have crafted campaigns with SoundCloud, GIFs and real-time Vines.

All in all, the film and the Dubsmash contest hits the sweet spot, by simply asking us to get lost. Because there’s good in it. Now we are looking forward to some more #KhoJaaneKeFayde.

You can watch the film here: https://www.youtube.com/watch?v=eMwUf4Q3bt8

And know more about the Dubsmash contest here https://www.facebook.com/cadbury5star/videos/vb.134641613234940/1098624170170008/?type=2&theater

CREDITS

Creative: 

Burzin Mehta – Sr. Creative Director

Nandan Joshi, Mandar Sawant - Copy

Hetal Desai, Vishal Davde - Art

Planning: 

Ashwath Ganesan

Ajay Tawde

Account Management:

Vikram Menon – Country Head

Gaurav Magotra – Sr. Vice President

Zeeshan Khan – Management Supervisor

Esha Gandhi – Senior Account Executive