DDB MudraMax bags digital duties for Hitachi and Huawei!

DDB MudraMax has won the digital duties for Hitachi Home & Life Solutions (HHLI) and Huawei. The incumbent agency for HHLI is Dentsu Digital there is no incumbent agency for Huawei.

 

Headquartered in Ahmadabad, Gujarat, HHLI has focused on developing and supplying high-quality products and technology that contribute to the overall prosperity of the society. The company’s manufacturing facility at Kadi, Gujarat, is among the ten Hitachi air-conditioner facilities worldwide. It ranks among the top air-conditioning companies in India and is a listed company at BSE & NSE exchanges.

 

In 2010-11, the estimated total market size for air-conditioning in India was around Rs13,100 crores. Of this, the market for central air-conditioning, including central plants, packaged/ducted systems and VRF systems was about Rs.6100 crores, while the market for room air conditioners comprised the balance Rs.7000 crores.

 

A leading telecom infrastructure and solutions company, Huawei’s relationship with India goes back to 1999, when it established the first oversea R&D Centre in Bangalore. Over the years, Huawei India has partnered with the Indian government, public sector companies and private enterprises to enable rapid growth of telecommunication services in the country. Today, India is Huawei’s second largest market outside of China with an employee base of over 6,200 employees across the length and breadth of the country.

 

Enterprise business is becoming increasingly important in India and associated IT applications are undergoing dramatic changes.  Indian enterprise market is estimated to grow to Rs. 38,400 crore (USD 8 billion) by 2014 from the current size of Rs. 14,400 crore (USD 3 billion).

 

 

Commenting on the double wins, Suraj Nagappa, Group Business Director, DDB MudraMax, Digital, said, “Both Hitachi and Huawei are important wins for us. We won the business in a closely contested pitch with five agencies. We are happy that our clients have shown faith in us and are excited to work with both teams.”

 

 

Sathyamurthy Namakkal, President and Head of Media, DDB MudraMax, added that “With our full fledged and highly qualified Digital teams across offices, we are best poised to offer complex and first of its kind digital solutions to our clients. Huawei and Hitachi are very exciting wins for us with immense scope for creative digital solutions"