Detales bags comm. mandate for casual dining chain Ping Pong!

The Brand Communication agency adds a feather in the cap as the London based dimsum place joins the DeTales Hospitality family! Detales Marketing & Communication, the brand communication agency, has bagged one of the most prestigious accounts, Ping Pong, the London based chain of dimsums and Pan Asian cuisine, through a multi agency pitch conducted in the city.

Ping Pong, the International chain of casual dining outlets offers its patrons high quality, handmade Dim sum as well as Cocktails and Chinese teas. With over fifteen restaurants spread over UK, Dubai and Washington, Ping Pong has now finally set base in India. The Mumbai based flagship restaurant opened in early September this year. Inspired by ancient Chinese Tea House Culture, Ping Pong promotes the art of relaxation and sharing.

Ping Pong is operated and managed in India by Mirah Hospitality; one of the leading Hospitality Groups in the country.

Speaking about the development, Tripti Gandhi and Priyanka Lillaney, co-founders at Detales say, “Bringing Ping Pong on board with DeTales has been one of our proudest moments. It is a privilege to work with an internationally acclaimed brand and to have the opportunity to launch it in India is an even larger privilege”

Kersi Marker, Asst. VP, Operations, Ping Pong, added, “It has been a pleasant experience to work with DeTales. They have a team which is vibrant and full of fresh ideas, which makes the experience of working with them quite worthwhile.”

Detales Marketing and Communications has strategically launched Ping Pong through a strong marketing and digital campaign. Mirah Hospitality has brought London based Ping Pong to India and has chosen Mumbai as the market for the launch.

Detales Marketing and Communications, was started around three years ago and offers public relations, consumer marketing and social media services to different brands across the Lifestyle and Hospitality sectors, including Olive Bar and Kitchen, Dish Hospitality, Bonobo, Jamjar Diner, Woodside Inn, My Gym, Runah Salon and many more.