Enormous bolsters Mumbai creative team with 3 senior hires

Independent full-service agency, Enormous has bolstered its operations with significant creative director appointments at their Mumbai office. The agency has brought on board Ankit Pathak as a Creative Director. His last stint was at Leo Burnett, where he was Creative Director too. Over his illustrious career, he has had long-term stints at agencies like Ogilvy & Mather and McCann Worldgroup. He has played an instrumental role in drafting memorable communications for a host of high-profile brands like Gillette, Tata Sky, Bajaj Auto, ICICI Bank, PhonePe and many more.

Sharing his views on his new role, Ankit pathak said, “I’m glad to join the Enormous team because all their incredible work has been blowing my mind for quite some time now. True to all expectations, my first few weeks here have been amazing. We’ve been working on exciting projects, and I can’t wait to see them go live very soon. Here’s to making history together!”

Ushna Chowdhuri has also joined at the Mumbai office. An ace copywriter with a background in film-making and literature, Chowdhuri also comes in from Leo Burnett and has extensive experience in a variety of diverse brands like Cadbury, Unilever, Jeep, Dove, Hero and Airtel.

Excited at her new role, Ushna Chowdhuri said, “Super excited to join Enormous and work with Ashish Khazanchi. I have loved his recent work and can’t wait to dive headfirst into the craziness.”

Further, Enormous has also brought on board Amy Bahulekar from Siriti Mumbai. She comes in with extensive experience in digital marketing, credited with two of the biggest digital launches in India – Jio and Spotify. She has also been a part of large-scale mainline campaigns on Marico, McDonald’s, Zee Network and Sony.

Looking forward to her new stint, Amy Bahulekar said, “Enormous is one of the best storytellers in the country. I am excited to be a part of an ecosystem where ideas thrive, and the work is of highest quality. It’s been a great few weeks already for me here exploring both – mainline and digital campaigns for the most exciting brands in India. Here’s looking forward to a future of work that works!”

Ankit Pathak, Ushna Chowdhuri and Amy Bahulekar will all work with Ashish Khazanchi to strengthen the West operations.

Speaking about the new hires, Ashish Khazanchi said, “With such creative fire power I think, our best days have only begun.”

Enormous has been in the news all through 2023 for its campaigns on Jaquar Bath & Lights, Swiggy Dineout, Asahi, Rapido and for Apollo 24x7. All of the new appointments at Enormous are effective immediately.