Equitas small finance bank and RCB players encourages for investments

Equitas Small Finance Bank has recently launched a new campaign called #ListenToDadiMaa. The campaign features the players of India’s most-loved IPL cricket team – Royal Challengers Bangalore (RCB) rapping about beneficial investing and promotes Equitas' risk-free Fixed Deposits with interest rates of up to 9% p.a. for Senior Citizens (8.5% p.a. for others) for 888 days.

With the #ListenToDadiMaa campaign, Equitas aims to encourage people to invest in their future and make their money work for them. Drawing inspiration from 'Dadi ke Nuskhe', that help in making day-to-day lives easier, the campaign urges people to 'Listen to Dadi Maa' to earn better interest rates on their investments.

Speaking about the campaign, Equitas Small Finance Bank's Head – Marketing, Brand & Corporate Communications, Mr. Vignesh Murali said, “At Equitas, we believe in providing innovative and customer-centric solutions that cater to the needs of our customers. The #ListenToDadiMaa campaign is a reflection of this philosophy and aims to educate people about the benefits of investing in our risk-free Fixed Deposits. We are confident that this campaign will resonate with our customers and help them make informed decisions about their investments.”

Overall, the #ListenToDadiMaa campaign is a great example of how traditional wisdom and modern investment options can come together to create something unique and beneficial for customers. For instance, risk-free Fixed Deposits with attractive interest rates and long tenure become a safe and reliable option for people looking to invest their money and plan their finances for the future.

To watch why and how the RCB players playfully recommend to #ListenToDadiMa visit: 

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