ESPNcricinfo all set to enthral fans during Pepsi IPL 2015

The ICC World Cup 2015 has come to an end but fans still have the Pepsi IPL Season 8 to look forward to. With the on-going cricketing tournament, ESPNcricinfo,  the world’s foremost digital cricket brand is geared up to engage fans with a host of exclusive videos and special content dedicated to comprehensive Pepsi IPL 8 coverage on the website.

First in the list is “The Huddle’ that features former India cricketer Ajit Agarkar and former New Zealand bowler Iain O’Brien in conversation with leading ESPNcricinfo talent delivering pre and post-match analysis of each game of the IPL. A 15 minute live preview will be available daily at 7:45 PM and a post-match analysis. The guests will deep dive into predictions, player performances, Stats and milestones and more.

Additionally, “On The road” video show, which was a great success during the World Cup 2015 tournament, will continue through this tournament as well. Its travel and features video series provides fans an opportunity to engage with the IPL tournament through a micro-site featuring multi-media content, social media integration and user generated content. The microsite will feature a mix of daily and weekly content that will further be amplified on social media platforms like Facebook, Google+, Twitter, Vine, Instagram and YouTube. Additionally, the series will include a call to action for user generated content through #ontheroad.

“ESPNcricinfo’s comprehensive coverage of all things cricket across platforms reflect our endeavour of serving our fans anywhere, anytime. The tremendous response we have received this World Cup has set the stage and the momentum is expected to go up with the IPL. We are extremely excited about the launch of new features as well as continuation of existing offerings such as Insights and On the Road and hope our fans are enjoying these as much as we are,” Ramesh Kumar, Head, ESPN Digital Media India and ESPNcricinfo remarked.