ETV Kannada's - Bigg Boss a BIGG hit with the audience
ETV Kannada’s - Big Boss that has Kiccha Sudeep as host with 12 eclectic & interesting contestants has witnessed a stellar opening with a Television Rating Point (TRP) of 4.7 on the launch episode of the show and escalated to a 6.3 TVR on the eviction day over the weekend. The launch episode dated 24th March, 2013 reached out to a whooping 1.7 Million viewers and has maintained an average TVR of 4.4 for the week. With Bigg Boss, ETV Kannada has strengthened its position this week by witnessing a significant 46% growth and touched 279 GRPs, highest the channel has touched in the last three years.
Talking about this development, ETV Kannada Programming Head – Parameshwar Gundkal said, “Pitching a show such as Bigg Boss in the competitive 8pm prime time slot against other big format shows was a risk, but we are very happy that the risk has paid off very well. Bigg Boss as a format encapsulates entertainment as it is the perfect blend of emotions, drama and unscripted reality. Sudeep has a strong fan following and has brought in a lot of mass appeal and energy to the show keeping the audience enthralled. With a spectacular opening for the show, we hope to keep the graph growing as the season unfolds.”
Commenting on the TRPs, the host of the show, Southern superstar Sudeep said, “I do not give much importance to the TRP's but I am thrilled by the response that the show has garnered. Most important and encouraging is the fact that we have been able to connect with our audience and keep them captivated”
Deepak Dhar, Managing Director, Endemol India further elaborated saying, “Bigg Boss is one of our most successful shows that has been appreciated globally. The response we have received from the Kannada audiences with our first foray into the regional space is very encouraging. We hope to continue having our audience hooked for the rest of the season as well”.
Abhishek Rege, COO – Television, Endemol India added, “Bigg Boss is the purest form of reality one will ever see. The individuals inside the house are public figures whom the audiences can relate to. The fact that the Kannada audiences appreciated our show challenges us to keep the momentum going and we plan on giving them a lot of surprises in the near future since the catch is the unpredictability of the show.”
Produced by Endemol India Private Limited, Bigg Boss presents the unique combination of reality and real, unscripted drama. It is the ultimate reality show where 14 celebrities like Arun Sharma, Narendra Babu Sharma, Chandrika from different walks of life, are locked in a house, for 98 days – with 55 cameras following their every little move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 contestants vie to survive in the Bigg Boss house, one will see all emotions - irritation, backbiting and backstabbing reach its prime. This is one reality show that brings out the best and the worst side of contestants, loud gets louder, bold gets bolder and mean gets meaner. Last year, 105 million viewers watched Season 4 of Bigg Boss, over a period of 3 months.
*Please note the data above is for Kannada GE Channel Wk 13’12 |24th March- 30th March, 2013*