Fast&Up partners with NOTO to bring India’s first limited edition Electrolyte Popsicles

Fast&Up, India’s leading sports and health nutrition brand, has announced an exciting collaboration this summer with NOTO, the brand that has been revolutionizing healthy desserts. Together, Fast&Up and NOTO have crafted a unique range of Electrolyte Popsicles, offering an innovative way to stay hydrated this summer.  

Combining Fast&Up’s hydration expertise with NOTO’s trademark low-calorie and zero-sugar desserts, this innovative collaboration aims to transform the way we look at replenishment of electrolytes. Popsicles offer a refreshing and convenient hydration solution to beat the heat and for those on the move.   

Speaking of the association, Vijayaraghavan Venugopal, CEO and Co-Founder of Fast&Up said, “In today’s world, hydration is so much more critical to our core health. We are excited to collaborate with an exceptional brand like NOTO that is coming up with innovative and guilt-free ways to enjoy desserts. With our one-of-a-kind Electrolyte Popsicle, staying hydrated this summer just got a lot tastier.” 

The electrolyte popsicle offers a convenient and delicious way for consumers to replenish essential electrolytes, whether they are athletes looking to recover post-workout or individuals seeking a refreshing treat on a hot day. With sodium, potassium, magnesium, calcium, and chloride, along with added Vitamin C, B12 and goodness of fresh fruits, these popsicles are sure to not only replenish electrolytes, but also combat fatigue and keep you energized throughout the day. 

"We are thrilled to team up with Fast&Up for our limited-edition Electrolyte Pops, just in time for the scorching summer months. With temperatures rising and the demand for icy treats soaring, these pops offer the perfect fruity solution to beat the heat while replenishing vital electrolytes. Get ready for a summer recharge like never before; these pops will change the way you recharge and reload!", said Ashni Shah, Co-Founder of NOTO.  

Available in delectable Cranberry and Orange flavors with low calories and zero added sugar, the popsicles are priced at Rs 102. They are available on Swiggy/Zomato in Mumbai, Bangalore, Delhi, Pune, Chennai and Hyderabad.