Fly high by blowing Big Babol
Commenting on this outdoor campaign Namita Gupta, Category Head, Perfetti Van Melle India, said, "This outdoor campaign is in line with the Big Babol communication that centers around the big bubble one can blow with it and how it can be used to one's advantage. It consolidates the brand positioning of "Bade Kaam ki Cheez". One look at this outdoor installation and a story is conveyed of a kid who has blown a giant bubble with Big Babol and is flying with it. The campaign is simple in execution while clutter breaking at the same time."
Baljit Singh the Brand Manager of Big Babol commented "Big Babol is a key player in the Bubble Gum category and has been extremely active with the launch of innovative products like Fili Folly which is a Cotton Candy cum Bubblegum, and variant Big Babol Color Magix whose USP is consuming 2 different colour bubble gums at the same time to get a third color gum. This innovative streak continues in the current outdoor campaign and we hope to grab lot of eyeballs and create further excitement around the brand."
Surprise and awe seems to be the route this campaign has taken to attract the attention of its consumers and will surely create an excitement around the brand. This campaign can be seen at MGF Metropolitan Mall on MG road, starting from 7th September'11 to 17th September'11.
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn