FreeCharge launches nation-wide TV Commercials

FreeCharge, India’s leading online platform for recharge, utility payments, promotions and couponing, has launched an integrated media campaign – “Recharge Nahi, FreeCharge”.

An extension to the campaign launched in October last year, this campaign focuses on the deals with FreeCharge’s newest brand partner – McDonalds. It defines the USP of ‘FreeCharge’ and portrays the connect that youth has with the brand. Viewers can catch the ad across 30-35 channels including General Entertainment, Sports, Music & Lifestyle and Travel/Education Channels.

Alok Goel, CEO of FreeCharge, said, “We understand the Indian Youth, and connect with them with our proposition - that today's youngsters are smart problem solvers and ingenuity is what they believe in. We have amplified their belief by allying with global brands and bringing them at their disposal. For now, we have just started the action.”

FreeCharge plans to enhance the marketing and consumer strategy in several stages with special reference to rising trend of online-offline marketing convergence. Ashish Virmani, AVP – Marketing, said, "FreeCharge is all about making the user's recharge experience as rewarding as it can get. In order to take that promise to the next level, we tied up with one of the most exciting youth brand out there - McDonalds. Idea was to create a win-win proposition, where consumers get exciting and exclusive brand offers when they recharge from FreeCharge". This campaign accentuates FreeCharge’s proposition of consumers making their recharge more rewarding by availing coupons of same amount that they recharge.

The integrated media campaign is initially launched on You Tube and would be further amplified by TV, Radio, Cinema, Digital and Print media. FreeCharge is an ally for the youth and is aiming at altering the recharge and bill payments landscape by making online recharge the default way to recharge bolstered by increasing internet and smartphone penetration in India.