Freecharge onboards Jaideep Ahlawat for its latest IPL Campaign

Freecharge, one of India’s leading digital financial services platform, launched its new ad campaign "Pay Kar Befikar" for Indian Premier League (IPL) season 16. The Ad features actor Jaideep Ahlawat, who appeared in multiple series in 2022 and was highly praised for his performance in the web series Paatal Lok and popular Bollywood films.

The new TVC of Freecharge featuring Bollywood/OTT star Jaideep Ahlawat was launched during the IPL and the Ad will be actively promoted through IPL season 16, across the JioCinema OTT platform and other digital platforms. In its latest Ad, Freecharge unleashed an unseen 'Shayrana Andaaz' of the action hero Jaideep Ahlawat. From memes to brand engagement to discourse on social media, with its launch, the campaign name "Pay Kar Befikar" has become a trending hashtag on social media platforms.

Jaideep is shown in the commercial sharing the benefits of Freecharge UPI & Pay Later and encouraging customers to use the products to claim cashback and rewards. With the new Ad campaign, Freecharge aims to deepen customer engagement of its holistic offering across payments & lending products and instil confidence in customers to live 'Befikar' without worrying about payments.

 Shweta Singhal, CMO and Head of Growth at Freecharge, said; “IPL has always been an excellent platform for brands to grab cricket fans' interest. This is a great time to interact with customers to foster brand awareness. We are extremely excited with our association with actor Jaideep Ahlawat as a new face for our Ad campaign, around the theme 'Pay Kar Befikar'.

The campaign talks about the easy payment and credit options offered by Freecharge to its consumers and the product's versatility across QR, POS, and online channels. I believe the TVC will resonate with our customers, fuelling the growth of UPI and Pay Later products. This Ad Campaign during IPL will help us to position Freecharge as one-stop-solution for payment and credit needs. “

Freecharge will also be introducing several contests on its social media handles for its customers and the lucky customers will get a chance to win exiting gifts & cashback.

Headquartered in Gurugram, Haryana, Freecharge is India's leading digital payments and financial services player. A 100% subsidiary of Axis Bank, Freecharge is focused on providing its customers a wide suite of financial products ranging across payments and lending. Freecharge has always been known for offering safe and seamless UPI payments, utility bill payments, mobile, DTH recharges, etc. With a robust infrastructure supporting multiple payment methods, Freecharge users can choose to pay via Wallet, UPI, Net Banking, Debit Cards and Credit Cards to spend across categories at their favourite offline or online merchant. On the lending front, the offerings span across Buy Now  Pay Later, Personal loans, Credit Cards, all supported by Axis Bank.

 Freecharge is a significant player in the merchant business and is constantly building new products to support small and mid-size retailers across payments and lending. Merchant Cash Advance is a new product designed to provide seamless and secure loans to the merchants with zero collaterals, thus helping them with the required working capital along with easy repayment options