Fuel Talents elevates USPA India with star-studded ambassadors

The US Polo ASSN campaign has been a great stepping stone for us into the world of bigger campaigns and brands. Says Vikaas Kalantri (Founder, Fuel Talents & Celeb Connect) – ‘We started off with a brief for a face for Women’s Wear and we thought of no better fit than Palak Tiwari as she resonates with the Youth and is the perfect fit to get the youth and others attracted to the brand’ – The brand went through deliberations and accepted the prospect. Our Next brief was for a Legends Campaign, Says Payal Soni (Co Founder, Fuel Talents & Celeb Connect) – ‘We thought of no better fit than the people who had won us many Grand Slams and are still known as the greatest tennis legends India has produced, Leander Paes & Mahesh Bhupathi also known as the Indian Express’. The brand jumped to the idea and Catapulted it and here we have them as a part of the Legends Forever campaign. Says Vikaas Kalantri – ‘Our sole aim was to resonate with the brand audience and with these 3 celebrities we think we have achieved that, also making it larger than life for the people out there’. Says Payal Soni – ‘Our relationship with Arvind Brands is one that we cherish and are looking forward to longer partnerships’.

With this campaign in fact having a majority of celebrities in the campaign, Fuel Talents (A Division of Celeb Connect) has established a mark in the market and has further consolidated its position as a Celeb Management company with larger vision and Bigger Goals. Looking forward to the next campaign by them.