Global Audience of Twitter Doubles in Past Year: comScore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on Twitter.com growth worldwide. The study found that in June, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as the social networking site achieved strong gains across all global regions. Indonesia reported the highest penetration, with 20.8 percent of Internet users in the country visiting Twitter.com that month, followed by Brazil and Venezuela, with Venezuela's growth fueled in large part by Venezuelan President Hugo Chavez's decision to join Twitter in late April.

"Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions," said Graham Mudd, comScore vice president, search & media. "Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time."

Triple-Digit Visitation Growth Witnessed Across Most Global Regions

June 2010 vs. June 2009

Source: comScore Media Metrix

Unique Visitors (000)

Worldwide (Jun-09): 44,520 | (Jun-10): 92,874 | (% Change): 109

Latin America (Jun-09): 3,792 | (Jun-10): 15,377 | (% Change): 305

Asia Pacific (Jun-09): 7,324 | (Jun-10): 25,121 | (% Change): 243

Middle East ' Africa (Jun-09): 2,058 | (Jun-10): 4,987 | (% Change): 142

Europe (Jun-09): 10,956 | (Jun-10): 22,519 | (% Change): 106

North America (Jun-09): 20,390 | (Jun-10): 24,870 | (% Change): 22

Above figures excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs

Indonesia, Brazil and Venezuela Boast Highest Twitter Penetration in the World

Across the 41 individual countries currently reported by comScore, Indonesia at 20.8 percent had the highest proportion of its home and work Internet audience visiting Twitter.com. Brazil ranked second with 20.5 percent penetration, followed by Venezuela at 19.0 percent. With Venezuelan President Hugo Chavez joining Twitter in late April, Twitter.com penetration in the country spiked 4.8 percentage points in a few short months. The Netherlands (17.7 percent) and Japan (16.8 percent) rounded out the top five, while countries in Latin America and Asia Pacific represented many of the remaining top markets, including the Philippines (14.8 percent), Mexico (13.4 percent) and Singapore (13.3 percent).