GS Caltex announces launch of new campaign

GS Caltex, one of India's leading premium lubricant oil manufacturers, is thrilled to announce the launch of its latest digital campaign, ‘#KixxAllWaysWithYou, in celebration of this year’s International Friendship Day. The heartwarming campaign, resonating with the firm’s key message of ‘Celebrating all kinds of friendships and Celebrating friends that are ‘ALL WAYS WITH YOU’, aims to capture the beautiful essence of true friendship through an emotionally engaging short film, which will be unveiled across all digital platforms.

The short film, the highlight of the campaign, displays the touching moments of unconditional friendship between the actor and his pet dog, who is seen aiding the former in different situations in life. Beautifully portraying how true friendship knows no bounds, the film also commemorates the friendship between engine oil and vehicle’s (Cars and Bikes) engine, much like the commitment of GS Caltex's Kixx Engine Oil which acts as ‘Aapke engine ka best friend’ by safeguarding it under extreme driving conditions #KixxAllWaysWithYou.