Himalaya launches digital campaign on 'Pet Adoption'

Through its campaign, Build a Bond, Himalaya Animal Health has partnered with CUPA (Compassion Unlimited Plus Action), Bangalore, India, to sensitize people towards pet adoption.

Says Praveen Kala, Business Head – Animal Health Division, The Himalaya Drug Company, “Unfortunately, animal welfare is seen as the poor cousin to human welfare. We understand that the scale of the problem is huge. Our campaign is just a start. We have to collectively address the issue. This year, we have partnered with CUPA in Bangalore. In the coming years, we are hopeful of partnering with organizations across India and changing attitudes towards issues like pet adoption.”

Through an app on the Companion Care page on Facebook, Himalaya is urging people to come forward and take a “pledge” for animals. For every pledge, Himalaya contributes one rupee to the CUPA Second Chance Adoption Centre in Bangalore, India. The idea behind a pledge is to let users take action and show commitment to the cause. 

Adds Kala, “These are long-term initiatives through which we hope to sensitize people towards animal welfare. Today, we can add our voice to a growing group of experts and advocates in the field and give momentum to various causes. By partnering with animal welfare organizations, animal lovers, influencers in print and social media, we hope to spread the word and bring issues to the forefront.”

Says the team at CUPA, “CUPA encourages people to visit our Second Chance Adoption Centre where besides adopting a rescued dog, you could also understand that pets are like children and need care and attention. It is always a good idea to understand a dog's behaviour and what it entails to have a pet. Finally, when you are sure you are ready to 'build that bond', always opt to adopt, do not buy. We hope that the campaign sets a refreshingly positive tone for adoptions.”

The campaign will also be supported by videos and infographics.