IAA ropes in COLORS as presenting sponsors for 'IAA Leadership Awards'

The International Advertising Association’s (IAA) India chapter has roped in India’s leading General Entertainment Channel (GEC), COLORS as the ‘Presenting Sponsor’ for the first ever IAA Leadership Awards to be held in Mumbai on February 2, 2013.

The IAA Leadership Awards celebrates the individual innovative thinking and performance excellence . The Awards also indirectly seeks to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for the brand’s success, by having all three functional disciplines honoured simultaneously.

Talking about this association Raj Nayak, CEO COLORS said, " As an organization we have always supported industry initiatives, recently we sponsored the The Advertising Club's EFFIES, The Impact Person of the year etc . This is yet another step in that direction. He further added "This is the first time when Marketing professionals (Clients) advertising professionals from both disciplines (creative and media) and professionals from Media ( Print TV, Radio, Digital etc) will come under one roof to honor excellence across all the three  and we are extremely happy and excited to be a part of this initiative by the IAA ".

Speaking about the association with COLORS,  Srinivasan Swamy, President of International Advertising Association said, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. COLORS’s is one the fastest growing and a respectable Media brand & we are extremely grateful and happy they have come forward to support this initiative. The Awards night promises to be a memorable one with top entertainment and celebrations. I am also very grateful to the Honourable Minister for Information & Broadcasting  Shri Manish Tiwari for agreeing to come and be our Chief guest for the awards night ". Mr.Swamy added.