Ignitee bags online business for Abbott's brand, Digene
Abbott Laboratories was founded by Chicago physician Wallace Calvin Abbott in 1888. With a 122-year heritage, Abbott today sits at over $29 billion in revenue. Having appointed Ignitee as the online agency for their brand Digene, Abbott will expect Ignitee to handle all aspects of online media and other creative activities to take the brand forward.
Speaking on the occasion, Mr. Shankar B, National Business Director, Ignitee Digital Solutions Pvt Ltd said, "Healthcare industry faces the challenge to bring the knowledge about their products to consumers. From the technology stand point, Ignitee will ensure the full project delivery mechanism which makes interface between the consumers and the brand. It will help them to easier access to all information about the brand. We are certain that with the talent and minds back at Ignitee, we will see these wins increasing even further-more."
As a testimony to its brilliance, Ignitee has many examples to present. It completed some outstanding website assignments for clients like Ministry of Tourism, Tata Building India, Aircel, Reliance Life Insurance, Teach for India, Aviva life Insurance, Essar steel Hypermart ,Kidzee, Whirlpool, ITM, CRI Pumps, Dubai Based Continental Coffee and Babyshop to name a few.
Adgully spoke exclusively with Shankar of Ignitee, and though he declined to share the account size, he did go on board saying "The activity just started abt 2 days ago its a very intersting creative which helped us the win. We have created an interesting landing page and the media plan per say is very robust and its targetted the end user very effectively. We have currently started only with online media yet not clear on other forms of 360-degree plans. I must say it is a very good first time innovation."
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